SERPs changing on an hourly basis
-
Hi Mozzers,
Can anyone help me please. I have a client that is ranking in position 2 for his major keyword in G.co.uk.
He's been moving up but over the last 7 - 10 days he's moved down, then back up and around and around the front page which we all know can happen.
The thing is - this is changing through the day 4 or 5 times in some cases. I've checked when the first page of the SERPs have been indexed via the cached button and normally Google hasn't crawled the competition or my guys site on the given day the changes happen, yet he's been 2, 5 and 7 and back to 2 in about 3 hours.
Are these social signals do you think? whats going on - any ideas?
Cheers
Bush
-
I don't know the frequency because I am only checking SERPs about once per day... but I do see a lot of shuffle in product and product category SERPs - especially in positions #4 through #20.
Perhaps we are seeing "experimental SERPs".... google runs lots of experiments.
.... or, maybe twitter or FB mentions are hitting these SERPs?
-
Hi Egol,
Its very strange - I expect this with news related stories but I've not seen it for terms related to service or products that don't trigger QDF.
Maybe G has changed the way they are indexing content ie more regular but not displaying the details in cache? I've checked for social signals for the competition and they are non existent.
Very strange
bush
-
I am seeing a lot of shuffle too - for the past couple of weeks.
-
Hi Ryan,
I checked with the client and they would prefer we don't say -sorry.
They are a provider of web hosting services so the keyword is not effected by any QDF algo or anything like that.
I just keep seeing the SERPs flip around which is very strange
thanks
Gareth
-
What is the keyword involved?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SERPs Question - Phone Call or Click?
I have a client who recently experienced a boost in local organic rankings. They were appearing towards the bottom of the local (maps) results (with their phone number & address listed) for their main target keywords. After this ranking boost, they are now positioned higher in the SERPs, in the traditional organic section. It seems as though this boost in rankings has actually caused a slight DECREASE in organic search traffic to their website. My theory is that when they were listed in the Google+ Local section of Google, some people must have been calling directly from the SERPs instead of actually clicking through to their website. Due to the issues involved with organic call tracking, it's obviously difficult to measure the actual impact of strong Google+ Local rankings. So, I'm on a mission to find some reliable data on this. For my own peace of mind and that of my client. Does anybody know of any research conducted that analyses the % of local searches that result in a phone call directly from the local SERPs without actually clicking through to a business' website or Google+ page? In know this is a tricky one (and probably harder to ascertain on desktop than mobile) but any advice would be much appreciated. Thanks!
Search Behavior | | Dave_Eddy0 -
UK & Ireland Websites displaying same page differently in serps
Hi there, I have a Magento Enterprise store based in the UK and we have an Irish version which we created after finding an increasing amount of traffic from Ireland. One thing that I don't understand, is that if I search for one keyword on Google, the websites are displayed differently, when effectively they are identical websites. Here is how a result looks like for my UK store: http://i.imgur.com/NKSt4Qq.png And here is how a result looks like for my IE store: http://i.imgur.com/Cynv8Mz.png They both have the same Meta description, barring a few geographical words and terms. Both have on page descriptions as well as products. Yet the IE results display the description and the UK results display products and a tiny snippet of the description. Any ideas on how I can make my UK pages display like the IE one? Or, just why they are both displayed differently? Thanks
Search Behavior | | tomhall900 -
Meta description of homepage, changing to latest post
Here's something strange I noticed. The meta description for Engadget when doing a Google search is their latest blog entry. However, if you land on the homepage and view source the page, the meta description is a standard one for their homepage. My first impressions : Wha? How? and Wha? Could it be because it is a "news" site, Google goes "go on, have custom meta descriptions of your latest entry.." Thoughts?
Search Behavior | | Bio-RadAbs0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
Recovering from a Hack: How long until Google reindexes changes?
In a previous post I made, I was able to determine that one of my sites; http://pokeronamac.com/ was hacked and was feeding spam perscription drug content to search engines, then redirecting to another site when clicked on Google. I then contacted my web host, and, after they did a scan of our files, they determined that something within the wp-includes directory was compromised and malicious. They removed the file, though they weren't able to determine the source of the attack, or how they god in (should we be scared?). Anyway, its been several days now ~5 and if I do a site search the spam pages still show up, but the redirect is no longer working. At this point, I am at a standstill, because i'm loosing traffic on my site by about 90%, and google hasn't sent us any warnings of malaware or the like. I know I was recommended against this before, but should I attempt to submit a reconsideration request, or should I just wait it out? Thanks for your help, Zach
Search Behavior | | Zachary_Russell0 -
Hi guys.. post-penguin my website coming in and out of serps every other day... what reason for that? ie. #11 --> #300+
We had one of the pre-penguin "unnatural links " messages in WMT - then Penguin hit April 24th/25th.. wee then set to work on Link profile... since 19th May we have had numerous search phrases come 'back' into rank pre-penguin for a day ie.. #5 - #10 and then drop the next.. ie 300+ this has been happening across a wide range of key phrases.... in fact it may well be that the key phrases are added to the serps 'briefly' or for a set amount of time... but our ranking checker checks daily so while it appears to be every other day in and out there may be another pattern... but the question is What is Google doing here and Why? any suggestions?
Search Behavior | | Geminineil1 -
Why would my Bounce Rate drop from 40% to 2% over 3 days without making any major changes to my site www.hiltonhead.com?
Our Wordpress site has had an historical bounce rate of 40% for the last 3 years but last Thursday it dropped to 17%, Friday to 7% and now is running at 2%. The pageviews per visit have also increased from 3 to almost 6. Thanks
Search Behavior | | CorkyGifford0 -
Ranking multiple domains in the SERPS for same keywords?
Curious if anyone has had success ranking multiple sites with same whois and server info? We have a client who has purchased multiple businesses over the years in the same industry. Each site has a solid amount of link popularity already and good respected Brand. But I'm wondering with the whois info being the same and the same servers, if ranking for multiple domains will be worth attempting.
Search Behavior | | iAnalyst.com0