SERPs changing on an hourly basis
-
Hi Mozzers,
Can anyone help me please. I have a client that is ranking in position 2 for his major keyword in G.co.uk.
He's been moving up but over the last 7 - 10 days he's moved down, then back up and around and around the front page which we all know can happen.
The thing is - this is changing through the day 4 or 5 times in some cases. I've checked when the first page of the SERPs have been indexed via the cached button and normally Google hasn't crawled the competition or my guys site on the given day the changes happen, yet he's been 2, 5 and 7 and back to 2 in about 3 hours.
Are these social signals do you think? whats going on - any ideas?
Cheers
Bush
-
I don't know the frequency because I am only checking SERPs about once per day... but I do see a lot of shuffle in product and product category SERPs - especially in positions #4 through #20.
Perhaps we are seeing "experimental SERPs".... google runs lots of experiments.
.... or, maybe twitter or FB mentions are hitting these SERPs?
-
Hi Egol,
Its very strange - I expect this with news related stories but I've not seen it for terms related to service or products that don't trigger QDF.
Maybe G has changed the way they are indexing content ie more regular but not displaying the details in cache? I've checked for social signals for the competition and they are non existent.
Very strange
bush
-
I am seeing a lot of shuffle too - for the past couple of weeks.
-
Hi Ryan,
I checked with the client and they would prefer we don't say -sorry.
They are a provider of web hosting services so the keyword is not effected by any QDF algo or anything like that.
I just keep seeing the SERPs flip around which is very strange
thanks
Gareth
-
What is the keyword involved?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Different SERPs positions UK - Ireland
Hi there! I've been checking rankings in UK and Ireland for the last months and I found something really interesting... "Belfast + keyword" - UK = 2º position / Ireland = 1º position "keyword + Belfast" - UK = 14º position / Ireland = 1º position *(same keyword) I don't understand how it is possible... Website is not geo-targeted so Google has no preference for any of these countries... Any ideas about why does it happen?
Search Behavior | | seosogood1 -
Local SERPs Question - Phone Call or Click?
I have a client who recently experienced a boost in local organic rankings. They were appearing towards the bottom of the local (maps) results (with their phone number & address listed) for their main target keywords. After this ranking boost, they are now positioned higher in the SERPs, in the traditional organic section. It seems as though this boost in rankings has actually caused a slight DECREASE in organic search traffic to their website. My theory is that when they were listed in the Google+ Local section of Google, some people must have been calling directly from the SERPs instead of actually clicking through to their website. Due to the issues involved with organic call tracking, it's obviously difficult to measure the actual impact of strong Google+ Local rankings. So, I'm on a mission to find some reliable data on this. For my own peace of mind and that of my client. Does anybody know of any research conducted that analyses the % of local searches that result in a phone call directly from the local SERPs without actually clicking through to a business' website or Google+ page? In know this is a tricky one (and probably harder to ascertain on desktop than mobile) but any advice would be much appreciated. Thanks!
Search Behavior | | Dave_Eddy0 -
Spammy website dominating SERPs! Why!?
Hey guys, I've recently noticed that a series of EMDs have been setup to completely spam an extensive set of keywords - and it seems to be working. All of the URLs are keyword targeted with tons of keyword variations. And they're getting massive ranking preference over a number of more established websites. These are just an example of some of the domains; diykitchens1.co.uk fittedkitchens1.co.uk cheapkitchens1.co.uk kitchenunits1.co.uk And then there's loads of local targeted domains such as; kitchensglasgow1.co.uk kitchensedinburgh1.co.uk Again, all of these are getting high ranking with what seems to be duplicated websites. It's pretty bizarre. Will Google penalise these sites? Surely they will?
Search Behavior | | Webrevolve0 -
Recovering from a Hack: How long until Google reindexes changes?
In a previous post I made, I was able to determine that one of my sites; http://pokeronamac.com/ was hacked and was feeding spam perscription drug content to search engines, then redirecting to another site when clicked on Google. I then contacted my web host, and, after they did a scan of our files, they determined that something within the wp-includes directory was compromised and malicious. They removed the file, though they weren't able to determine the source of the attack, or how they god in (should we be scared?). Anyway, its been several days now ~5 and if I do a site search the spam pages still show up, but the redirect is no longer working. At this point, I am at a standstill, because i'm loosing traffic on my site by about 90%, and google hasn't sent us any warnings of malaware or the like. I know I was recommended against this before, but should I attempt to submit a reconsideration request, or should I just wait it out? Thanks for your help, Zach
Search Behavior | | Zachary_Russell0 -
Hi guys.. post-penguin my website coming in and out of serps every other day... what reason for that? ie. #11 --> #300+
We had one of the pre-penguin "unnatural links " messages in WMT - then Penguin hit April 24th/25th.. wee then set to work on Link profile... since 19th May we have had numerous search phrases come 'back' into rank pre-penguin for a day ie.. #5 - #10 and then drop the next.. ie 300+ this has been happening across a wide range of key phrases.... in fact it may well be that the key phrases are added to the serps 'briefly' or for a set amount of time... but our ranking checker checks daily so while it appears to be every other day in and out there may be another pattern... but the question is What is Google doing here and Why? any suggestions?
Search Behavior | | Geminineil1 -
Decline in engagement metrics, due to nav changes vs. content changes
With improvements in our rankings, we are seeing adverse changes in our measures of engagement. My gut reaction is to believe we are attracting more unqualified traffic, thus higher bounce rates, declines in pages/visit and time on site (approx 15%, 15%, 25%, respectively). While recent improvements in navigation might have contributed to these engagement declines, do you have any suggestions how best to determine whether these declines are due to nav changes vs. due to copy/content issues? There's been no change in copy content during this period. Thanks.
Search Behavior | | ahw0 -
Changing Site Structure Drastically
Howdy Guys, We are in the process of changing our sites structure dramatically, at the moment this is how an internal page / URL reads: Www.mydomainname.co.uk/ww.sys/pagename We will he changing our site over to wordpress very shortly and will have the correct permalinks in place. We are scared it's going to hurt our rankings as we are in the top 6 for a highly competitive keyword at the moment - the bouns is our domain name is 11yrs old and we have a PR of 4. We have setup all the 301s in web.configuration file just wondering if any of you have made a dramatic change like this and been dropped off the rankings.....
Search Behavior | | ScottBaxterWW0