Complex navigation structure leaving me puzzled with Meta keywords! Would love some help...
-
Hi there
So I have a main navigation,
It includes 5 categories
Each category contains 4-6 sub categories
Within these sub categories, there are 6 - 10 sub sub categories
Its a rather complex navigation but allows the end user to land exactly where they want without much mooching.
Now my issue is the use of keywords. Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category?
I have added an image of the nav layout so you can see how it works.
I hope that makes sense?
Could love some help!
-
I concur with Ressler. You are better off thinking of the end user than SEO on the finer points of navigation, IMO. You certainly don't need to repeat the category keyword as you drill down.
Widgets/red-widgets/cool-red-widgets/<< might be too many widgets.
Just as "beste SEO practice" suggests we only use the keyword phrase 1-2 times in a title tag, I would probably not overuse it in a path.
Widgets/red/cool-red-widgets/ might be less 'keyword stuffed."
-
Incorporate some of the same words, but you will want to focus on a more direct point as you go through the subs.
Widgets/red-widgets/cool-red-widgets/
This will aid in both SEO and user experience.
-
For example:
In this case the main category is Equestrian clothing and the keywords I am using are-
equestrian wear sale, horse riding body protectors, horse riding hats, ladies jodhpurs, ladies breeches, mens breeches, horse riding clothing, horse riding apparel, kids horse riding clothes, just togs
At present I am using the following keywords in the sub category rider clothing-
rider clothing sale, ladies Jodphurs, ladies breeches, horse riding jackets, horse riding polo top, horse riding gloves, horse riding clothing, just togs, woof wear, tagg equestrian
Is this right? Should the sub category actually continue using words from the main category?
Does that clarify it a bit more?
-
I'm sorry, but your question is not clear to me even when I look at the graphic. Could you offer an example using one set of keywords to clarify, please?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Keyword/phrase proximity
I'm curious about opinions regarding how the search algorithms treat multiple key phrases that may reside in one long tail key phrase. So for example: If I'm optimizing for "New York Litigation Lawyer", would that also give me rankings for "New York Lawyer"? My thought is that the former will be considered the primary keyword and rankings will improve mostly for that, but that the latter keyword could also possibly see some lift as well. Thanks!
On-Page Optimization | | nickturner9221 -
Writing the perfect Meta Descriptions
I have a lot of Meta Descriptions to write and so this got me thinking, what is the 'perfect' way to write one? I tend to stick to 165 characters and I now write them with the aim of getting the prospect to 'click through' and visit the intended page, I don't 'keyword stuff' though if I can include a keyword in the flow of the description then I will... In this example, I need to write a Meta Description for a 'worldwide cruise destination' called Okinawa which is the largest in a group of islands between Japan and Taiwan... Here is my Meta Description effort; Okinawa is the largest of the Ryukyu Islands, steeped in history but has developed into a captivating worldwide cruise port with a wonderful and relaxed culture. How would you rate my effort in a score of 1 - 10? How would you write it better? Thanks for your time! Andy
On-Page Optimization | | TomKing0 -
Content Optimization - Multiple Keywords or One?
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages: select one main keyword to put in the header and support it with the other 2-4 keywords in the content body select 3-5 keywords and evenly optimize the page for each (several headers and sections about each) pick one keyword per page I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog. I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions. With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
On-Page Optimization | | reidsteven750 -
Navigation menu and cloaking
Hi, I'm building a tabbed navigation menu in which lots of sub-menu items are hidden with css until I mouse over a top level item. Is there any way this could be considered cloaking by google? Cheers
On-Page Optimization | | madegood0 -
Which URL Structure is best for New Website?
Hello All, I have one client and he want to develop his website but the he want the URL structure for his website page like below: http://www.example.com/category/xxproduct.html But I have suggest him below URL Structure http://www.example.com/category/xx-product.html So Can you people please suggest me that from above which URL structure is better from SEO side as well as from Visual side..? Is using - is better to separate the words in URL?
On-Page Optimization | | jemindesai0 -
Pages with duplicate meta descriptions.
So I have similar items that is being recognized as duplicated meta description. What should I do? Here is couple of items.
On-Page Optimization | | DiamondJewelryEmpire0 -
URL structure for a new WordPress site
Hi I'm building a new next big thing website from scratch (for a translation agency) and I encountered an issue with the URL structure. I need to chose the URL for important targeted keyword pages and I have a conflict between two tools I'm using. Please read below the situation: domain: mashtranslation.com target keyword: french translation services which URL you think is better from a SEO point of view (and possibly for users): mashtranslation.com/services/french/ OR mashtranslation.com/french-translation-services/ I'm asking this because one WordPress plugin (Wordpress SEO by Yoast) says the URL structure is not optimised while another tool (Market Samurai) says the URL is optimised.
On-Page Optimization | | flo20
