Complex navigation structure leaving me puzzled with Meta keywords! Would love some help...
-
Hi there
So I have a main navigation,
It includes 5 categories
Each category contains 4-6 sub categories
Within these sub categories, there are 6 - 10 sub sub categories
Its a rather complex navigation but allows the end user to land exactly where they want without much mooching.
Now my issue is the use of keywords. Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category?
I have added an image of the nav layout so you can see how it works.
I hope that makes sense?
Could love some help!
-
I concur with Ressler. You are better off thinking of the end user than SEO on the finer points of navigation, IMO. You certainly don't need to repeat the category keyword as you drill down.
Widgets/red-widgets/cool-red-widgets/<< might be too many widgets.
Just as "beste SEO practice" suggests we only use the keyword phrase 1-2 times in a title tag, I would probably not overuse it in a path.
Widgets/red/cool-red-widgets/ might be less 'keyword stuffed."
-
Incorporate some of the same words, but you will want to focus on a more direct point as you go through the subs.
Widgets/red-widgets/cool-red-widgets/
This will aid in both SEO and user experience.
-
For example:
In this case the main category is Equestrian clothing and the keywords I am using are-
equestrian wear sale, horse riding body protectors, horse riding hats, ladies jodhpurs, ladies breeches, mens breeches, horse riding clothing, horse riding apparel, kids horse riding clothes, just togs
At present I am using the following keywords in the sub category rider clothing-
rider clothing sale, ladies Jodphurs, ladies breeches, horse riding jackets, horse riding polo top, horse riding gloves, horse riding clothing, just togs, woof wear, tagg equestrian
Is this right? Should the sub category actually continue using words from the main category?
Does that clarify it a bit more?
-
I'm sorry, but your question is not clear to me even when I look at the graphic. Could you offer an example using one set of keywords to clarify, please?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How unique should meta descriptions be?
This is something I've been wondering for a while but can't seem to find any advice on. My website features ~60 different companies, each having their own profile page. When optimizing for SEO, how unique should each page's meta description be? Put another way, can I be penalized if the descriptions are all identical except for the company name I include? Any thoughts, resources, or best practices are appreciated!
On-Page Optimization | | ericstites0 -
Duplicate Meta Tag error
I am getting Duplicate Meta tag error(under HTML improvement) for these kinds of pages http://www.gobol.in/catalogsearch/result/index/?category=&p=3&q=sharp+split+AC+1.5+ton&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=4%2C10000&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=5%2C10000_8%2C10000&x=0&y=0 What is the best way to resolve such type of error?
On-Page Optimization | | Obbserv0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Writing the perfect Meta Descriptions
I have a lot of Meta Descriptions to write and so this got me thinking, what is the 'perfect' way to write one? I tend to stick to 165 characters and I now write them with the aim of getting the prospect to 'click through' and visit the intended page, I don't 'keyword stuff' though if I can include a keyword in the flow of the description then I will... In this example, I need to write a Meta Description for a 'worldwide cruise destination' called Okinawa which is the largest in a group of islands between Japan and Taiwan... Here is my Meta Description effort; Okinawa is the largest of the Ryukyu Islands, steeped in history but has developed into a captivating worldwide cruise port with a wonderful and relaxed culture. How would you rate my effort in a score of 1 - 10? How would you write it better? Thanks for your time! Andy
On-Page Optimization | | TomKing0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
How should I fix my short meta descriptions?
I recently added meta descriptions to several community-supplied pages for our open source website http://spree.tw/N53HuO Google Webmaster Tools is complaining/warning that the meta descriptions are too short. The descriptions are being supplied by our users and they typically do not lend themselves to anything much longer than what is being entered already. I was thinking of adding some text to the end of the meta description. Something like "This is one of many third party extensions for Spree supplied free of charge by our community" or something else like that. Is it acceptable practice to reuse a snippet in your meta description like this? Do you suggest other alternatives? Since meta description doesn't affect page rank can I use terms that I'm trying to rank for on my home page without cannibalizing my link juice? TIA, Sean
On-Page Optimization | | schof0 -
Downloading Meta Data
I'm about to do a site audit, and as part of it I need to download all the metadata so that I can see what is ok, and what needs to change. I've seen tools that allow you to do this a million times, and even used a few. But today for some reason I'm drawing a blank. Can someone help me please? Best case scenario, the tool is free, but I'm not opposed to paying if it's going to save me a lot of time.
On-Page Optimization | | ZephSnapp0