Amazon vs. eBay
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I'm doing an analysis to understand why Amazon outranks eBay sometimes. They are both big brands with alot of trust so just want to confirm my thinking and maybe gain some new insight. Amazon has more pages indexed (in Google), more internal links (pointing to homepage), and more images indexed in Google Image Search (alot more!), and of course a higher page rank.. So, question I would like to run by everyone, is are the stats basically what is responsible for Amazon's SEO success as compared to eBay? Or, is there something else I'm missing?
- PR: eBay 7, Amazon 9
- Pages Indexed: eBay 106M, Amazon 875M
- Internal Links: eBay 62, Amazon 261
- Google Images: eBay 150M, Amazon 4.3B
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I used to be a platinum powerseller on eBay ($150,000/mo in revenue). I don't know if the metrics you have are necessarily indicative of Amazon ranking over eBay. I can tell you this, their platform was completely different when I would sell on both. For instance, Amazon ALWAYS had a static page while I would create a page on eBay that would only last 30 days. If you take the scenario, Amazon has a lot more time to have links pointing to individual pages whereby ebay doesn't. EBay is freakin awesome and yet I hate them. BUT they do have a MASSIVE repeat buyer community. I have sold on both and bought on both.
It comes down to how many quality links point to that particular page; whether on Amazon or eBay.
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