What is the best way to host a video on my site from a SEO perspective?
-
Hi,
we are in the process of creating a video about a topic that is highly relevant for our customers.
Once it is completed we want to offer the video to our customers so that they can embed it into their own websites for free.
What is the best way to do this and still receive maximum SEO juice?
If we use a a video service like youtube or vimeo, then the link will go to vimeo or youtube and not our site.
One thing we are thinking about is asking our customers to link to our site in return for embedding the video, but if there is an automatic solution then this would be a lot better.
Any tips will be highly appreciated! If you have anyother tips regarding video content then the same of course!
Many thanks!
Daan
-
Thanks for your help Robert!
I just read Phil's post and it complements EGOL's answer really well. Thanks for pointing me into the right direction!
Best,
Daan
-
Thank you EGOL!
-
Daan,
EGOL says it well here.
A few months ago, Phil Nottingham with Distilled posted a response to a question and contained some of what EGOL has here and additional information. I suggest you look at this too, as it was excellent. Phil Nottingham - Best Way to Host Video
Good Luck
-
Here is what I do... I don't know if it is the "best way"... and I am willing to bet that "best way" for you might be different from "best way" for me.
I operate on the fact that YouTube is the second largest search engine in the world... and I also know that YouTube will promote my video as "related" when many other videos are viewed.
So, I upload my videos to YT and write a big, detailed description that contains links to related pages on my website and tell visitors there is LOTS MORE HERE. (I know that they are nofollow links but you never know what google does with those links
My videos also have EGOLsDomain.com obviously visible in the video window. So people know where to find my site.
I am not doing this for the links. There is more valuable fruit here.
I also place the video on a page of my website that has what I believe is best-on-the-web content for that topic. So anybody who lands on my site will see the video plus more.
So, now I have a really rich page of content on my site to pull traffic. Maybe search engines will rank my page better because it has a video and a big caption under the video and a substantive article below it. My videos get viewed a lot on youtube by searchers. They also get viewed a lot from related video links. My videos appear in the Google SERPs. Some people click the links in my description... some people see the URL in the video window and arrive at my site as "type-in traffic".
If you have read the posts that I make here you know that I am a preacher on "do not give your content away"... however, I think that giving content to youtube is the exception. And if another webmaster posts my video on his site then his viewers will see my URL in the video window, hear me mention it, have opportunity to click to my channel... decide if my video has good information and maybe that inspires them to visit my site.
Bottom line... if you have good information in a video give it to youtube... if your video sucks then you better not show it to anybody.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's better for SEO an Optimized Image URL vs Optimized Image File Name?
I would like to know what is best practice for optimizing images for our website. Is it better to give an Image an optimized filename Or an optimized URL for SEO? Or is it better to do both? Would there be any harm in doing both if they are identical in their format? Any help would be greatly appreciated. With thanks, Kate
Image & Video Optimization | | K_borg0 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
My wistia videos are not being index by Google. Does anyone know what can be happening?
I have the wistia site map on my robots.txt file and I also manually submit the site map to google. It shows that my videos were submitted successfully but they are not being indexed. Thanks
Image & Video Optimization | | bedbugsupply0 -
Localized SEO for Restricted Niches
Sorry for the hypothetical, it's a sticky subject! Suppose I work for a company that offers Online Widget Counseling. Due to the fragile nature of Widgets, this service is only legal in one state and must be administered by a registered and regulated Widget Counseling company. Widget counseling is only available online so there is no competition from bricks and mortar stores. Unfortunately the SERPs are dominated by unscrupulous black market outfits offering Widget Counseling illegally. If we were to use intensive and strong local signals, could we expect the SERPs to favor our pages for searches "in or about" the state in which we are registered? Thanks for your help -SEO Newbie
Image & Video Optimization | | bbarber570 -
Local SEO Best Practice
Hi We currently have 6 showrooms in a geographical area (Scotland,UK) and each showroom covers a specific region within the country encompassing towns and cities. So for example showroom A based in Edinburgh covers a customer area of Edinburgh, Fife, St Andrews while showroom B located in Glasgow covers Glasgow, Livingston etc In google places I have drawn the geographical area on the map that each showroom covers making sure that they do not overlap At present some of which are ranking well in local but one is stating that 'google does not support this location' and after following previous advice on the forum this is still the case. Would I be better setting up another google account for this showroom and submit it again into Google Places or would it be better going into Google+ business pages? or are they the same thing? Finally is it worth using the following in Google Places? KML File and Geo Sitemap generation (these files are needed for Google) Address output in Schema.org format
Image & Video Optimization | | ocelot0 -
Local SEO, hard time ranking a keyword
Hello. Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2) i have this keyword in Google places, as a category, and in description. i have build many citations with this term, BUT still cant rank it. If anyone can help me on that, ill be really appreciated, as i'm still learning this. Thanks You!
Image & Video Optimization | | Davidmez0 -
Duplicate Video within site
My questions is about duplicate video content. I haven't been able to get a clear understanding from reading the previous threads. We are hosting our videos with Vimeo and embedding into our site. I want to embed them in 2 locations - on our features page with Java (Can be seen here http://simpletexting.com/features/). I also want to embed them in our resource section so that we can link to them directly. I am wondering what the best way to do this for SEO and whether there is a chance that google will penalize us for duplicate content? If leave out the videos on the features page in the XML sitemap, does that address the problem? There are 2 threads I saw on the topic and they have somewhat conflicting opinion from the same person. http://www.seomoz.org/q/duplicate-video-content-question --Duplicate video on the same site is not a problem http://www.seomoz.org/q/duplicate-video-onsite-how-do-you-treat-this-in-sitemap -- Duplicate videos are a problem as google can recognize them as such due to audio wave patterns, video length etc. Thanks
Image & Video Optimization | | SimpleTexting0 -
Video and SEO
I am planning on placing some short how to videos on my site. My question is what is the best way to implement video. Youtube Vimeo Self Hosted Video How do I ensure that the video can be viewed by all devices if it is self hosted?
Image & Video Optimization | | bronxpad0