How to get better URL description when ranking #3
-
OK, last question of the week. I promise. I'm doing something right. I distribute for manufacturers. For some of my less known manufactuers I am #3 or #2 rank. For my main product the manufacturer is #1,2 with some numerical code as the discription.
The manufacture will sell direct. To get the customers attention I need to PPC, and luckily it's inexpensive.
Is there any way to control what the content is of the listing?. I would like to state in my #3 rank " 10-10-PP, In stock, same day shipping, best pricing."
Does Google choose what to display and if so is there some where on my site I can influece this? For you experts, perhaps this is the joke of the week.? Please do not have a heart attack when laughing.
-
The short answer is that you write the description when you advertise via Google Adwords. You will enter the description into Google Adwords when you setup your ad(s).
I agree with AWCthreads - you should either spend a lot of time learning about Google Adwords, or you should hire a firm with experience (PM if you're interested in how we can help you in this regard).
-
Mike, after going down this road ourselves I suggest you spend abundant time learning about AdWords. It is very involved and a discipline of its own. Yes, you can create the ad yourself and include the content you want. Understand this: you may think it looks inexpensive based on CPC info in AdWords, but how you set up your campaign will influence how much you pay and you may wind up spending (and losing) more than you think.
Ultimately, we wound up hiring out a company to manage our PPC. SEO and PPC go hand-in-hand but it is very labor/time intensive and we chose to do our SEO in house and hire out the PPC (at least for now).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Interested ranking results
Hello, I have different pages that are written on the same model. I updated their content 2 weeks ago. Some of those climbed to 1 st page or beginning or 2 nd some didn't move or stayed where they originally were, 3 rd of 4 th page ? My question is whether there is a longer delay for some of them to rank (due to the term being more competitive for example) or if I should look somewhere else in maybe something that I wrote in the content of the pages that ranked versus those than didn't move. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Does having a trailing slash make a url different than the same url without the trailing slash?
Does having a trailing slash make a url different than the same url without the trailing slash? www.example.com/services Or www.example.com/services**/** Does Google consider these to be the same link or does Google treat them as different links?
Intermediate & Advanced SEO | | webestate0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0 -
Rankings Dropped
Hello, I wonder if anyone can point us in the right direction. Our main domain name has got a good SEO profile the domain is 12 years old and we have some good reputable links. On the 7th of Jan our website dropped in the rankings from 3rd to 10th for one of our main keywords and from then onwards some of our other keywords have dropped. We have a lot of landing pages that target specific keywords which look like a template page but just with the content changed. Can anyone pin point what could of caused this problem or has anyone experienced this before and knows how to fix it. I personally think we have been hit by the panda. Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxterWW0 -
Changing URL Structure
We are going to be relaunching our website with a new URL structure. My question is, how is it best to deal with the migration process in terms of old URLS appearing whilst we launch the new ones. How best should we launch the new structure, considering we've in the region of 10,000 pages currently indexed in Google.
Intermediate & Advanced SEO | | NeilTompkins0 -
Best solution to get mass URl's out the SE's index
Hi, I've got an issue where our web developers have made a mistake on our website by messing up some URL's . Because our site works dynamically IE the URL's generated on a page are relevant to the current URL it ment the problem URL linked out to more problem URL's - effectively replicating an entire website directory under problem URL's - this has caused tens of thousands of URL's in SE's indexes which shouldn't be there. So say for example the problem URL's are like www.mysite.com/incorrect-directory/folder1/page1/ It seems I can correct this by doing the following: 1/. Use Robots.txt to disallow access to /incorrect-directory/* 2/. 301 the urls like this:
Intermediate & Advanced SEO | | James77
www.mysite.com/incorrect-directory/folder1/page1/
301 to:
www.mysite.com/correct-directory/folder1/page1/ 3/. 301 URL's to the root correct directory like this:
www.mysite.com/incorrect-directory/folder1/page1/
www.mysite.com/incorrect-directory/folder1/page2/
www.mysite.com/incorrect-directory/folder2/ 301 to:
www.mysite.com/correct-directory/ Which method do you think is the best solution? - I doubt there is any link juice benifit from 301'ing URL's as there shouldn't be any external links pointing to the wrong URL's.0