How to capitalize from a press release?
-
My largest client, a financial services outfit are about to launch a major new service. As part of this, their PR agency is about to issue a press release that will go to financial journalists and the whole stock exchange.
Is there some way, as their SEO advisor, that I can increase the impact of this and help them to further benefit?
Thanks in advance...
-
Go forth and conquer!
-
Indeed, that holding page left me salivating!
-
Greetings Champion!
Here you go!
http://www.seomoz.org/blog/creating-a-buzz-prelaunch
Sam Crocker is a True Champion of the Pre-Launch. Good Luck on your quest for Page 1!
Justin Smith
-
Glad to hear from you. best wishes for the campaign
-
I agree, it only has loose ties to SEO, just wanted some thoughts on it. +1 for the idea of PR Web though.
-
I am not sure if this is directly related to SEO, however - getting backlinks through PR spread-over should definitely help.
I think, getting maximum out from a press-release is a part of media campaign, which depends on your geotarget and budget allotted to spread the news.
Websites like www.prweb.com should help reach to max number. But since the PR agency is targeting financial journalists - then if they could make sure the news appears on newspaper websites with a link back to your client website - it would be good enough.
Your PR agency can also vouch for paid news on various websites or blogs to get more back-links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking to create a Press Release - Any decent sites out there?
Hey guys, I'm wondering whether you could point me in the right direction of a reputable PR site to use? I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry. Or should I just avoid PR sites altogether? Oh, and I'd prefer them to be free if possible 🙂
Branding | | Webrevolve0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Is a press release a bad idea?
We've never sent out a press release before using one of the services, and thought it might finally be time. Then I saw that Google seems to be calling services like PR Newswire out. "Links with optimized anchor text in articles or press releases distributed on other sites." https://support.google.com/webmasters/answer/66356?hl=en So, is it worth it to spend a few hundred bucks to distribute a press release, or am I better off just publishing it on my blog for my blog writing service and promoting it all the regular ways?
Branding | | scodtt0 -
Best Press Release Distribution Services
I am looking for a Press Release Distribution Service, I know PRweb is a good one but as an Agency we launch constant press releases for our client. Just wondering if someone can tell me about a good PR Distributions services that provide unlimited Pr distribution and which are best for getting your Pr into Google News and easy to use. Also has anyone user http://www.sbwire.com
Branding | | conversiontactics0 -
Questions about Press Releases
Are sites such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and PitchEngine good for editorial back links? Also, if I have a press release on PRWeb, for example, can I have the EXACT same one on Martketwire, etc or do I need to worry about duplicate content?
Branding | | tutugirl0 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050 -
Benefit of Historical PDF Press Articles for SEO
Hello Is there SEO benefit to keep PDF news articles from 2/3 years ago live on our website? We have a page displaying positive press/pr articles to our visitors. Some of the articles are now from 2009 and I am unsure if these should remain for SEO benefit or should they be taken down or archived? Are they good content? Are they read by Search Engines? If they are old do the count against us with Search Engines? Look forward to some advice Gary McDonald
Branding | | DonaldRussell0 -
Is it good/bad to place a press release on a third party website as well as your own?
I have read that if a Company issues a press release via a third part service (e.g. PR Web) it is best not to place the release on the company’s own website due to negative SEO effects. Is this the case? I‘d really appreciate others thoughts on this.
Branding | | E2E0