One Business-Multiple Services
-
Hello Everyone,
I was looking for some strategies for doing SEO on a site that offers multiple services.
Here is the example:
There is one company with ONE physical address.
They perform the following services:
- Pest Control
- Mold Remediation
- Home Inspections
- Waterproofing
They also handle these services in several surronding cities.
They want to maintain one website for branding purposes.
Obviously I will create individual pages on their site for each service but was wondering how diffiuclut it will be to rank one website for these various services.
Thank you!
-
Hello Bill,
Thanks for coming to Q&A with your question. The NAP is really the key, more so than the website. For the business to be able to treat each specialty as distinct, it would need to become 4 distinct companies, each with a unique legal business name, legit physical street address and local area code phone number. This scenario would enable the owner to have a unique Google Place Page for each of the businesses, instead of just one Place Page for all of his specialties (as well as having unique listings in all of the other local business indexes). As things currently are, he is permitted to have only the one listing per index.
This is the case for most businesses like that of your client and by building out his content on his website, you are doing pretty much what you can do for his organic campaign (plus linkbuilding, social media, video etc., of course).
The tough thing about clients like this one, is that they typically not only offer a menu of very varied services, but they also tend to serve in a number of surrounding cities. So an SEO/Local SEO campaign typically looks something like this:
1. Get the client listed in the major local indexes.
2. Campaign for reviews in a variety of sources.
3. Get citations for his Google Place Page
4. Build out a body of service-related content on the website.
5. Build out a body of geographic content on his website.
6. Build links every which way
7. Engage in additional forms of marketing that will be most effective at reaching the client's audience (email, video, social media, blogging, etc.)
Now, in entering into all of this work, the client must be informed up front that his chances of ranking above the fold of Google's results are mostly going to revolve around his services in his city of location, in that he may achieve grey pinned local results for these 'service + geo' terms. He may not be able to expect top rankings for all 4 services. In any service city where he isn't physically located, the client should be made to understand that he is most likely to have to rely solely on the organic rankings below the local results, as Google will be viewing his competitors with physical locations in those cities as most relevant.
Clients like these are more complicated than, for example, a dentist with an office in Denver. But, that being said, there are substantial benefits to engaging in the work. Even lower rankings for terms can lead to trickles of monthly traffic and if these convert to phone calls and bookings, it has all been worth it.
Good luck!
-
Yes but then its hard to get the quality links for each, you can do your local directories for each, but the quality links is a bit harder.
-
Thanks Alan. I can understand why they want to do this from a branding standpoint but it will be harder to rank for individual terms.
In most cases I would think multiple websites would be called for here. A website for each area of service.
-
It is hard to rank for multiple servies, but even harder for multi locations, but you seem to be doing the write thing, make a page for each target.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for Multiple Locations
I am reaching out to see if I correctly set up Schema Markup on our website for multiple locations.Our company has HQ in Little Chute WI but we have 6 other office locations. We have a separate page for each office within our website. I inserted ProfessionalService Schema Markup, using GTM. I used the address of our HQ Little Chute office on all pages besides the 6 pages that have different office locations. I then individually set up unique ProfessionalService Schema Markup for the 6 locations with their unique location addresses. Did I do this correctly? Thanks
Intermediate & Advanced SEO | | CharityHBS0 -
Multiple pages for a Profile
Hi All, We have a Biography website in which we have Celebrity News, Videos, Images etc. We have a main page which shows the biography and sides we show 5 blocks of News, Videos, Images etc and have a More option when clicked the page goes to a page where it shows 100's of news of that celeb or Videos etc This is the main page : sitename.com/celebrityname news: sitename.com/celebrityname/news Videos: sitename.com/celebrityname/videos Images: sitename.com/celebrityname/Images Now these 3 pages have no content in them and when we scan via SEMRUSH it shows as "with duplicate title tags". We have 20K such bio's so 20K * 3 such pages is 60K duplicate title tags How can we deal with such pages? Any help please. Thanks
Intermediate & Advanced SEO | | leengsro870 -
Page title and slug as complements to one another?
When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug? Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.
Intermediate & Advanced SEO | | TheaterMania0 -
How do Nation wide business win Local?
Hi, What is the methodology for a nation wide e-commerce site to win local searches? If we take for example Flower Shops...
Intermediate & Advanced SEO | | BeytzNet
How do companies like 1800Flowers, ProFlowers compete locally for searches like "Flowers New York", "Flowers Boston" etc.? Should they create a dedicated page (or pages / articles) per area ? Thanks0 -
Domain Name Registration - 3 Options - which one?
Hello SEOZ 🙂 I'm thinking about registering a domain for a project, the Keyword I want to rank for consists of two words. Somethink like this: "joomla training" But the domain I want to register f.e. joomla-training.com ist registered already. I have 3 options that I consider, what's the best? Register another TD: joomla-training**.net** instead of .com Ad a letter : joomla-trainings.net Switch words: training-joomla.com Write the Keywords without a hypen: joomlatraining.com What should I do now? Thanks for your help 🙂
Intermediate & Advanced SEO | | krseo0 -
Small buisiness multiple cities
Say i have a website for a small business...but that business is expanding into neighboring areas. I still want to have it SEO optimized for keywords in the neighboring towns but I do not want to have to redo the whole website. Is there a way to do this without having google penalyze me for having duplicate content? I mean i know i can create a landing page www.mysite/newtown but whos to say the reader wont click the logo and go to the home page and gets navigated to www.mysite.com and get confused because its not the same info or its talking about the original town the business started. I hope this makes sense...thanks for the help! I see that craigslist uses the city.craigslist.com so im wondering if this is the answer??
Intermediate & Advanced SEO | | dcstover10 -
Multiple sites in the same niche
Hi All A question regarding multiple sites in the same niche... If I have say 10 sites all targetting the same niche yet all on different C-class IPs with different hosts, registrars, whois data and ages can I use the same template, or will Google discern a pattern? Basically I have developed a WordPress template which I want to use on the sites albeit with different logos / brand colours. NB/ All of the 10 sites will have unique, original content and they will NOT be interlinked
Intermediate & Advanced SEO | | danielparry1 -
Google +one button - help needed
Can someone from this wonderful community answer the question. The link is http://www.seomoz.org/q/google-one-button-help-needed-2
Intermediate & Advanced SEO | | seoug_20050