Advice on SEO for Chinese Website in China
-
Hey folks,
I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China.
I have a few questions that I hope someone can help with?
-
What are the primary SE's in China
-
Are there any specifics with regards Keyword Research
-
Are there any specifics around SEO techniques and climbing up the SERPs?
I know I don't speak Chinese but I will need to be advising.
Thanks,
Andy
-
-
Yes, that is correct Robert - it is a global site but we must get this into Baidu as well.
Thanks,
Andy
-
One thing here is more around copyright, etc. I was assuming the content you were transferring to Chinese was from a site your client had or you had. If that is so, it is not a problem.
-
I could be wrong on this, and not really related to what I am doing, but I was under the impression that Google knew if content was scraped and then just translated?
Happy to be corrected on this though
Cheers,
Andy
-
Andy
There won't be any problem as it is a different language. Even if you were doing it in Google, there is no problem with duplicate content in two different languages. Otherwise we would have to use totally different content on English/Spanish sites in TX.
-
OK because we really don't worry about Google in China, can you foresee any problems in taking content from the UK / US site and just copying it straight to the .cn site?
-
I am lucky that one of the people working with us is a Chinese national and she is already providing content.
I shall have a look at the link you gave me as well now - thank you Robert. It is exciting and I can't wait to look into this more.
Regards,
Andy
-
iNet,
In answer to number 1, there is one giant in China and that is Baidu. Luckily,there are a lot of articles on SEO and Baidu (here is one 8 tips on Baidu and SEO). Also, there are articles on Search Engine Land, etc. so you should be good to go there.
As to number two and three, since I have no direct experience, I would have to refer you to the above.
We are handling a couple of sites in South America and working on an African site. The one cautionary would be that the only way to work with another language is to have a true language pro. So, you have to have someone who works professionally with translation of Chinese for mainland China on a regular basis. I would personally look for someone who has lived there or lives there now that already has clients or a body of work.
Sounds quite exciting, good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix canonicalization so Google shows our company's website and not LinkedIn
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization. You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn. For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website. Here is a link to the LinkedIn account where we have been posting the blogs: https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/ Here is a link to the same article, but on our company's website: https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ Why is Google showing the article for Linkedin and not our Company's website? Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead. Any ideas I'd greatly appreciate it! Thanks.
Conversion Rate Optimization | | mikleing0 -
IE & Edge issues with site relaunch - advice appreciated
Hi, I've been involved in a major ecommerce site relaunch, redesign and backend and have been involved in several successful ones before. On the whole things have gone great. Of course there are some minor bugs to fix, rendering issues etc but my real concern is a significant decline in conversion rate BUT only for IE and Edge users. All other major browsers conv rate has increased. Trawling through analytics and the site itself in those browsers there is no obvious sticking points e.g bounce rate has improved on all browser inc IE & Edge, no particular point in the funnel is suffering more than others, no particular page or landing page is doing much worse than others etc. it just seems like all the kpi's (except bounce) are down a little on the 2 microsoft browsers, which has a significant impact. One of the things that changed on relaunch is that we moved to https and im wondering if that might be causing an issue with IE / Edge security or privacy settings or that functionality on the site that relies on cookies is being affected, though in testing we haven't come across anything. I'd appreciate any advice or insight. Thanks, Andy
Conversion Rate Optimization | | AndyMacLean0 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Website evaluation
Hi All, I am want to run an appraisal of my companies website but am a little unsure of how to approach this in a logical order. Is there a good guide / template for website analysis that i can use? I am planning on looking for improvements to the user experience and want to look at all important aspects design, functionality etc. Cheers in advance Nic
Conversion Rate Optimization | | niccord1 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
B2B - Suggest a website
Hey I am looking for some quality examples of B2B websites that have been optimised well and have good usability. Does anyone have any suggestions? Cheers Shaun
Conversion Rate Optimization | | Hughescov0 -
Bounce Rates Impact on SEO?
What impact does bounce rate have on a websites rankings? What is an ideal bounce rate percentage to shoot for? What is the best way to reduce bounce rate on a site?
Conversion Rate Optimization | | bronxpad0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0