What is the Best Way to Become a Guest Blogger?
-
What have you found to be the best way to convince quality blog sites with authority to let you become a guest blogger for their site?
I know that providing samples of quality writing is key. But other than that, what is the best way "in"?
I have a handful of quality writers at my disposal and also write myself, but I'm trying to find effective ways of convincing established blogs to let me write for them.
Please send me your best, most creative suggestions! What has worked for you?
Thank you,
Afshin
Apples of Gold
-
In regards to mentioning you are going to link to your site, I like this quote a lot: http://www.seomoz.org/img/upload/graywolf-tweet.png
-
I tend to be as upfront as I can. In most niches there are masses of guest writing opportunities, so the costs are largely outreach time. The less of everyone's time you waste the better - you get to contact more opportunities and they don't get annoyed!
I'd tend to include sample links in the articles I send, if that is the route taken. If not I'll mention it in the email.
However the approach depends a little on the overall approach you are taking. If you are targeting sites that already have guest blogs there is no need to spell it out. If you are targeting people you have already built a relationship with you can often be more blunt, etc.
-
Hi applesofgold,
Some good advice here. I would agree with EGOL that the best approach is to find people who are already open to guest bloggers.
The easiest and most productive way of doing this is to use a service whose aim is to provide connections between those producing content or leads and those who need them.
Some of these are mentioned in Mike Scanlin's blog post How To Get The Equivalent Of $100K In PPC Ads For Free (and the comments). Those mentioned in the post include Blogger Link Up, My Blog Guest and Haro. I also like Source Bottle and find it really convenient that calls for articles and sources are easily accessible via their Twitter feed.
Hope that helps,
Sha
-
Here is an observation and then a suggestion....
**Observation: ** A person who owns a successful blog or website get lots of crappy articles sent to her by people who are simply trying to market their crap to her audience or take advantage of her success in some way.
That's just a warning to let you know that your offer to this person better be mighty good and look like she is going to gain a lot more out of the deal than you will. That means your content better be spectacular.
**Suggestion: ** Find someone who already accepts guest bloggers or who has multiple contributors to their blog. If a blog or a website does not already have guests or multiple authors there is probably a reason. Don't waste your time trying to change people's thinking.
When you find some potential blogs or websites send them an article or an infographic or a blog post that they can publish and know that it will not be duplicated anywhere else on the web. Be sure it is good enough that the blogger will get more out of the deal than you will. If you don't have that you will not get a deal because other people are not going to go on a crusade for your brand.
-
Thanks, Mat. I sent out 4 requests yesterday to quality related blogs by simply emailing them and showing them a sample of my writing and letting them know what I had in mind.
I did mention that I would put our link in the "author bio". Is this is a turn-off for potential blogs to mention right away? Or should I try to "hook" their interest before mentioning this. I've noticed that guest bloggers that have approached me have not mentioned this until after I ask them what their terms are.
Thanks,
Afshin
Apples of Gold
-
This sounds trite, but the best way is "try".
People are more receptive to guest blogging that you might imagine. If you can initially hook their interest and stand out from the offshore junk peddlers, and have some decent content at hand then you are heading the right way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Restrictions - Advice on Best Practices
Hi. I looking to the community for support around how others have dealt with restrictions involving keyword usage. I have a client that is within the health supplements industry, and though not as highly regulated as medicine, they still have restrictions on words they CANNOT use on their store/website. Which of course is restrictive when you are trying to help them rank for Diabetes Supplements, but they can't mention the condition at all. So, what say the community, have you dealt with a similar issue? If so, how did/would you solve it? And can you share the solution/case study/website? In general, I was thinking they create a stand alone blog that talks about alternative medicine, health conditions, ingredients/recipes, etc. First identify what people around, e.g. Diabetic Supplements are searching for and then build content around those searches. Then once the community has had time to grow, start offering banner ads that direct them to the types of supplements they are selling on their direct website. *Just so you know, I'd also advise to put a disclaimer on the blog so people knew who owned it.
Content Development | | AmandaValle.Digital1 -
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
Guest blog on my web site.
**I received this email from a lady who wishes to write articles and post them on my site under my news section . Ok, if its quality I dont mind hiring somebody to create a post. Her proposal is as follows and this is her email :-**Basically what I can offer is to write a couple of articles for your News section, something fun and interesting for your visitors which will hopefully drag some traffic your way. I could make them well suited to your site and I could include in each a link to a client of mine - one who wants to be exposed on a good site like yours - and for doing that I can offer you compensation of £33 for each client link - 1 per article. For example, one client is Watches of Switzerland, so I could write an article about ideal wedding gifts for a groom maybe, or something about a perfect Honeymoon destination like Switzerland, and slip a link in there. Other clients include Weddingsite and Lampcommerce - which could be included in something about making a matrimonial home. There are a few stipulations I would need to abide by, like - the article would need to be 500 words, it would need the link to be a 'do follow' link, it would need a picture or two, and it would need a couple of 'sacrifice links' (just links to Wikipedia or something to make it more Google friendly). Question. Is this what a guest article is ? and also is the format ok ? Sorry if this seems a dumb question but still learning guys . King regards to everyone Peter
Content Development | | weddingshoesandaccessories1 -
Company blog relaunch. Best practices with Google Algorithm updates in mind?
We have a company blog living on our corporate domain. The blog contained many posts with keywords and we believe google is penalizing us for over optimization as we use to be ranked in the top 5 for our main keyword now we're on page 8. Keeping this in mind, we are planning to relaunch the blog and we wanted to get some tips on best practices that addressing the following questions. Should we archive _all _of our previously published content and start fresh with this relaunch? Should we keep 50 or so published blogs visible? Where should this blog live (on our domain or a wholly separate domain)? We'd love to get thoughts and opinions, and any insight about best practices for a blog relaunch.
Content Development | | plumvoice0 -
Using Google Blogger
Hi, On my website I have a specific blog section, which like most people is linked to Wordpress. I have been advised that to achieve better SEO its also a good idea to use Google Blogger, because it will link back to your website from Google. Obviously we don't want to submit the same articles to Google blogger or else that would be duplicated, but is this something that could benefit and is anyone else doing this? Thanks!
Content Development | | Pulsar0 -
Best way to advertise an article jam
What is the best way to post an article jam - i think it will appeal to article writing people who are kinda bored with, well, writing content?
Content Development | | GardenBeet0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250 -
Best strategy for content/articles. Individual pages or blog posts?
Hi all, Whilst adding content to one of my sites quite often I'm left deciding whether I should create an individual webpage for the content, or write it up as another blog post. More often I write it up as a static page so it fits in with the rest of my website more 'directly'. However I'm wondering if I'm missing out here as obviously I'm not taking advantage of the benefits of a blog, RSS, Tag Cloud, etc etc... Just wondering if others encounter the same quandary?
Content Development | | davebrown19750