Press Release Title Optimization
-
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world.
The choices would read like this:
"Maker of Blue Widgets Receives Pretigous [big company name] Award"
or
"[Brand Name] Receives Prestigious [big company name] Award"
Any thoughts?
Thanks
-Brandon
-
Personally I would use your first "Maker of Blue Widgets..." title. It does a couple things in my opinion. First, since your brand is not very strong but possibly the widget is well known, the release is more likely to get picked up by media (though sadly awards press releases seldom do in my experience). Second, assuming you are buying the upgraded "SEO" package, it themes the press release more about the widgets than your brand. As long as you use good link text as well, this will make the links to your site more about the widgets than the brand. Of course if you are looking for brand recognition then go the other way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title Tags for Medical Names
Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!
Keyword Research | | yaelslater1 -
Page ranking well for multiple keywords but which to optimize for?
I have a home page of a website that ranks well for multiple keywords and is the main source of conversions for the site. Obviously I would like to optimize the page to increase its rankings and click through rate on search results. But I cannot optimize for all can I? If I optimize for one or two then it seems to me the others will suffer. What is the best strategy here? Should I focus on creating new pages for each individual keyword and work on those instead?
Keyword Research | | Azam_Khan0 -
On-page optimization for closely related keywords or acronyms of keywords
We are in the process of on-page optimization for a site that sells one kind of software. We are trying to optimize each page for a target keyword and variations of the keyword, however we have more pages than keyword variation types, so I'm looking for feedback on whether the below plan would be keyword cannibalization. Examples: URL: www.domain.com/product
Keyword Research | | seo_1234b
Tarket Keyword: device imaging software
Title Tag: Device Imaging Software | Company Name URL: www.domain.com/solutions
Target Keyword: device imaging solutions
Title Tag: Device Imaging Solutions | Company Name URL: www.domain.com/products/product-name
Target Keyword: dis (acronym)
Title Tag: DIS Software | Product Name | Company Name My question is are these keyword too closely related for each of the pages? Will they be considered duplicate title tags? Keyword cannibalization? etc. Thanks!0 -
SEO'd Title Tag for Product Pricing Page with Little to No SV for Product Pricing Related Terminology
Hello, What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all? Any thoughts, suggestions, would be greatly appreciated! Thanks!
Keyword Research | | Scratch_MM0 -
Are on-page optimization tools becoming outdated?
So from what I've noticed, Google is using a lot of semantics in their algorithm. When it comes to using a tool to determine on-page, keyword/phrase factors, most on-page optimization tools check exact matches and give you a rating and suggestion based on that. What about synonyms and "natural", related terms? My question is, are these tools becoming more inaccurate by not using semantic/synonym checks?
Keyword Research | | Talooma0 -
How can I best optimize only meta descriptions for an ecommerce?
Recently, a client ask me for a total change of all the meta descriptions in his website. For the moment, this is the only work he want to do in his website. I said him about the difficulty about doing SEO only optimizing some parts of the whole, but he didn´t care. He only wants to change meta descriptions! That's right, it's up to you! The website is about supplements for bodybuilding and fitness. Each category of the ecommerce deals with a type of product: testosterone boosters, protein powders, weight gainers, etc. And now my question is: Should I choose different keywords for each category of products, or the same keywords for the whole website? I started choosing the same general keywords for homepage and nav, and category related keywords for categories and products. Doing well? Thanks.
Keyword Research | | sergio_redondo0 -
How does Title keyword order, number and puctuation factor into rankings?
Hi, I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords. For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot. Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords? Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this? Thanks so much!
Keyword Research | | ColorfulConcepts0 -
Title Tag & Ranking Improvement....
Hi I have a dilema that I could do with some help with please. I am working on a site and its home page is ranking on the second page of google position 2 (12) for a term such as [Portrait Photographer London] The title tag I am using for this homepage is "Portrait Photographer | Clients Brand Name" ( which does NOT include the word "photography / photographer") The reason why I used this term for the home page is eventually I would like to rank in the top 3 (I'm ambitious) for [Portrait Photographer] so I left out the location on the home page as I have an about us page where I have the title tag "Portrait Photographer London | Clients Brand Name" this is currently ranking on page 3 position 3 (33) for a term such as [London Portrait Photographer] I'm wondering if including the location would help move my client up any? So it would be: "Portrait Photographer London | Clients Brand Name" and the keyword I want move up for is [Portrait Photographer London] Hope this makes sense
Keyword Research | | RankStealer0