Link Building Stragedy can anyone please give me advice
-
my site is www.in2town.co.uk Hi i hear a lot about having a linking structure in place and a linking stragedy but i am not really sure what i need to do even though i have spent months reading about it.
What i have been trying to do is to link as many of the pages within my site to the home page and i am now looking at linking pages in my site to around my site to different pages, just like <cite>en.wikipedia.org</cite>
So when i have a story on cheryl cole, i will make sure that i link from that story to another story i have on cheryl cole etc.
But i would like to know what else i need to do.
For my home page i want to rank for the following keywords
Lifestyle magazine
Lifestyle news
celebrity news
celebrity gossip
showbiz news
soap spoilers
I would also love suggestions for other keywords i should be aiming for, for the home page.
I find it hard as my site is a magazine site, so i do not have many places to put a description of each page of the site, so i would love some help on this and advice what i can do to let google know what my site is about.
If anyone can help with putting a linking stragedy in place and what things i should be doing to increase my ranking for important keywords, then that would be great
many thanks
-
james where you are saying about the main header, should i put an introduction there. i have been worried about putting an introduction as i fear it may look out of place.
-
tom can you give me an example of a good internal link structure. could you look at my site www.in2town.co.uk and let me know what i am doing wrong and write with reference to internal linking
-
Most things you have correct,
For the main header you want to link to terms which are keyword rich and site wide too, "celebrity gossip" is a good one.
Linking to other page is good but make sure you link within the content where possible too.
I would do some keyword research to find out keywords for the home page menu.
You can also link via the footer on the website so pick the most important pages/ keywords for the footer but do not go over board.
Further more when you finish working on internal linking I would also focus on external linking factors as they are important.
-
Internal links and inbound links are two different things. It is important to have a sound internal link structure it can improve navigation and user experience. It also gives search engines a better idea of your site. It is also good to link out to external, especially authoritative pages.However in order to rank well for your keywords you will need inbound links ie. other sites linking to pages or your website. The better and more authoritative inbound links you get the better will your pages rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I set a canonical tag to an anchor link?
I have a client who is moving to a one page website design. So, content from the inner pages is being condensed in to sections on the 'home' page. There will be a navigation that anchor links to each relevant section. I am wondering if I should leave the old pages and use rel=canonical to point them to their relevant sections on the new 'home' page rather than 301 them. Thoughts?
Technical SEO | | Vizergy0 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Link Anchor Text
When we have run a Open Site Explorer analysis on our own site, it says that for all our internal links the Link Anchor Text is 'Help with logging in' I am a bit confused as to why it shows that. That text does appear in the header of the page, but is not the first piece of text. Why is it happening on our site?
Technical SEO | | MattAshby
Why do I not see this on other sites?
What affect does this have on our ranking?
What's the best fix? Example page that we ran on Open Site Explorer: www.rightboat.com/search?manufacturer=Beneteau&model=Antares+9.800 -
How Google can interpret all "hreflag" links into HTML code
I've found the solution. The problem was that did not put any closing tag into the HTML code....
Technical SEO | | Red_educativa0 -
Developing a link profile.....
So we are a brand new site looking to establish a link profile of earned links vs. manipulative link building practices and have received some conflicting information. Our goal is to provide users and webmasters of relevant websites with useful content about the areas and topics we cover and let them decide to link to us. We have been advised by some parties that in order to develop a base set of links we should enter our website into directories. Now I understand entering it into some of the main directories such as BOTW and Yahoo etc, but please offer your thoughts on smaller less official directories. Thanks in advance. Scott
Technical SEO | | jackaveli0 -
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed?
If I get a natural link for a great site and I have my keyword with anchor text in this link, how should I proceed? I need to contact the site and ask to remove the link or request the removal of the anchor text and leave only the site URL? Or yet do not I need to worry about this issue?
Technical SEO | | soulmktpro0 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Amazon s3 links
Hello, Dose anyone has experience with Amazon s3 ? Hosting images, site elements and static files (pdf etc) on Amazon S3 bucket can influence the link structure / juice ? (by having external links to the amazon s3 bucket / account). If you host all the site images and site resources with Amazon S3 will all those "links" count as outgoing external links ? Is it worst then having everything linking internally ? Dose anyone knows if that can hurt you ? Personally I was not able to test it and I am sure I can't test it in the near future. Hope someone has and I can skip some steps with this. Thanks !
Technical SEO | | eyepaq1