Infinite Page Scrolling for e-commerce Product Catetegories
-
Hi There,
I would like to know what's the pros and cons of Infinite Page Scrolling for e-commerce Product Categories that have over 700 products. Sample here
Secondly how will this effect our on page SEO as far as google concerned?
Many Thanks
-
Speaking personally (not technically or SEO-ly) I'm not a fan of these pages. I'm the kind of guy who looks at the scrollbar to estimate how long a page is, how far through I am, etc, and when it suddenly lengthens it undermines that certainty. This is merely opinion mind you, but in my experience ecommerce users on average aren't necessarily the savviest when it comes to technology in the first place so doing something like subverting their interface expectations might not be the best move.
Another thing that bugs me about these pages, especially for something like categoric listings, is that it's hard to tell exactly how many things are listed. If I'm on page 5 out of 7 I know there's only two more pages of purses to look at and then I have to decide. With this sort of thing it just keeps going. I've also seen some implementations that just repeat the products as soon as you've gotten to the end, and that's even worse. What I find is that most online shoppers want to see everything in the list, but with that kind of structure they might never feel that.
Again, this is just 'gut feel'/opinion based and not anything specific or technical that I'm arguing against.
-
Thank you. I think it's best to apply to a few categories and do a heat map analyses or something similar. But As long as it doesn't effect on page SEO, it might work very well. In my opinion
-
@Jvalops, it varies a lot based on industry and audience. If I were you, I would do a test on the website to see if your audience likes it or not. I have seen lots of variations in the results in different product niches.
-
Any idea about user experience and conversions?
-
If you look at the cache version of the page, it still shows pagination and only shows the default 12 products to Google on Page 1. Therefore there's no real impact in terms of Direct SEO impact as far as "On-page" SEO ranking factors are concerned. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Google displaying meta descriptions for pages that are nowhere contained in said page metas?
Certain search keywords are pulling up incorrect page titles and meta descriptions for our site. I've looked through our code, and the text used by Google in the search results is nowhere found inside our site. I've also looked at previous iterations of our site from over a decade ago and still haven't found it. I then searched specifically for the exact phrased incorrect meta descriptions and found a long list of spammy sites linking to our domain with the exact, incorrect meta description. Is this why Google is displaying the incorrect data, and how do I get Google to use the meta descriptions from my actual site?
Web Design | | Closetstogo0 -
Heres a puzzle for you... Htags on left hand nav for ecomm category pages
Hi Guys, So I am back asking more questions, but I am slowly learning 🙂 This next one, I have looked everywhere and I can't get my head around h tags on ecomm sites. I have looked at competitors and non competitors and still am not sure which is the right or wrong thing to do, specifically in this instance, category pages. Our I.T. dept is somewhat under resourced and I don't want to waste their time with test and trial on this particular issue. Category landing pages... There are shed loads of category listing pages on our site, at the moment the h1 tag for each sub-category is listed in the end path of the breadcrumb, there is no other spaces on the page accept the left hand navigation. Which is the better to use, breadcrumb or nav? We would have to totally recode our left hand nav which is pretty set up for the whole site. The reason I ask this question to you is because an SEO agency recommended that we... Add the H1 to the left hand navigation and make it customisable so that it is not the same as the breadcrumb keywords. I have attached an image of a competitor of ours that so the same thing currently, to show what I mean... Right now I am not sure what to tell the agency and what the right thing to do is. I read a post saying that we are actually doing the right thing under the circumstances. Does anyone have a best practise good example of generally what we should do for category pages? Your help is always muchly appreciated Kindest, Kay new
Web Design | | eLab_London0 -
No-index part of page
Hi All, I want to copy articles from CNN/Bloomberg/etc and I want to show the content to my users in Lightbox (CSS), but the problem is duplicate content. Do you have any idea how can I no-index part of page/content?
Web Design | | JohnPalmer0 -
Dedicated landing pages vs responsive web design
I've been doing some research into web design and page layout as my company is considering a re-design. However, we have come to an argument around responsive webdesign vs SEO. The argument is around me (SEO specialist) arguing that I want dedicated pages for all my content as it's good for SEO since it focuses keywords and content properly, and it still adheres to good user journeys (providing it's done correctly), and my web designer arguing that mobile traffic is on the rise (which it is I know) so we should have more content under 1 URL and use responsive web design so that users can just scroll through content instead of having to keep be direct to different pages. What do I do... I can't find any blogs, questions, or whiteboards that really touches on this topic, so can anyone advise me on whether I should: Create dedicated landing pages for each bit of content which is good for SEO and taking users on a journey around my site OR All content that is relative to a landing page, put all under that one URL (e.g. "About us" may have info on the company, our team, our history, careers) and allow people to scroll down what could be a very long page on any device, but may effect SEO as I can't focus keywords/content under one URL properly, so it may effect rankings. Any advice SEO and user experience whizzes out there?
Web Design | | blackboxideas0 -
CMS dynamicly created pages indexed?
Hey Moz'erz, Looking at the indexed pages of my clients eCommerce website I noticed that dynamically created pages are being indexed. For example this page does not "exist" but is created by a drop down filter menu that sorts by product tag: /collections/tools/TAG I can only conclude that this page got indexed either through a backlink or once upon a time there was an internal link pointing to this URL and got indexed (currently there is not). Are either of these cases possibilities? In either case before considering removal or any action I would of-course reference analytics to check for conversions, traffic and any backlinks for those "pages". I believe at the end of the day is recommend a drop down filer that doesn't create new pages as the best solution. Thoughts, comments and experience is greatly welcomed 🙂
Web Design | | paul-bold0 -
Dynamic pages -windows server
Hi all, Hope I get an answer on clients site which I believe is hosted on a windows shared server. The output of the site is something like this: http://www.domainname.com/catering-sub.asp?maincate_id=6&maincate_name=Barware I am looking to get a URL friendly output for the site - as far as my knowledge I believe Htaccess doesn't work on this type of hosting? thoughts? Thanks in advance
Web Design | | OnlineAssetPartners0 -
For a web design firm, should i make a google plus local page or company page?
I have a web design firm located in India, At this moment we are focusing on local clients as the current competition in local market is very low. But in few months we will shift our focus to outsourcing. So I wanted to know if we should make a google plus local page and connect it with my google places account and website or should I make a google plus business page and connect it to website? Our major focus is on seo. Thanks
Web Design | | hard0 -
For a varied product type or keywords group is it best to have several sites?
Hello everyone... Question: I have 7-8 generic keywords that I would like to rank for, is it possible for one site to rank highly for all these different keywords, or would this be best achieved by making 2 or 3 websites in total targeting different keywords (product sectors)? More info: We are in a niche industry & would like to know if it would be beneficial to have several websites made for specific product types rather than one main site? Although these sub classifications of products are nice, they are competitive as they have a high search volume Would it be better to build specific websites that only do that one type of product and have related keyword in domain, content & blogs on the site to that effect to increase relevance and positions as a result? Thanks
Web Design | | Ray_UK0