Another high bounce rate
-
Hi there,
One of my top landing pages has an 81% bounce rate.
http://www.snowbusiness.com/what-we-do/film,-tv-and-advertising.aspx
My first thoughts are purely bad IA and usability, but i know there must be loads of other things people might identify.
Thanks in advance,
Ben
-
Th page is OK but a little bland and with no real fucus. However I agree that if you look at the entry keywords with the high bounce rate all will become clear. I suspect you are ranking for a term that is not so relevant to your topic...
-
My first impression is that I have no idea what the page is about. But mainly, there is no guidance in what I should do next. There is no call to action.
So what is the main purpose of this page?
-
First, a bad bounce rate doesn't always mean a bad page. There are several reasons one might see a high bounce rate as a good or neutral thing.
With regards to your page, however, I'm not sure. I'd say look at what your entrance keywords are. Which entrance keywords are triggering the bounce? I'll bet if you look at that data, it'll make more sense. 9 times out of 10 bouncing people are landing on a page that doesn't have content to fit their query.
-
Are you ranking for any irrelevant terms or getting a lot of referrals from a site that drives traffic from people who wouldn't be interested?
I also have to say, I read almost all the copy above the fold and I'm still not exactly clear about what you're offering. When i went to the homepage, I figured it out, but the page in question is actually about what you do, that that could be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need your Opinion on Bounce Rate Analysis
I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts. By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies. It's a first for me to do an in-depth BR analysis, so I need to clarify few things. What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing. What other Analytics factors should I consider looking at together with bounce rate? For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it? I would appreciate and value any advise. Thanks a lot!
Reporting & Analytics | | ktrich1 -
Fixing Bounce Rate between Domain and Subdomain
Currently, the way our site is set up, our clients generally visit our homepage and then login through a separate page that is a subdomain, or they can read our blog/support articles that are also on separate subdomains. From my understanding, this can be counted as a bounce, and I know this sorta of site structure isn't ideal, but with our current dev resources and dependencies, fixing this isn't going to happen overnight. Regardless, what would be the easiest way to implement this fix witihn the Google Analytics code? EX: If someone visits our site at X.com, and then wants to login at portal.X.com, I don't want to count that as a bounce. Any insight is appreciated! Thanks
Reporting & Analytics | | KathleenDC0 -
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content. Anyone able to offer any ideas why? Thanks
Reporting & Analytics | | ProMOZ1231 -
Adjusted Bounce Rate WP Plugin?
Hi Moz Community, Is there any recommended Plugin for implementing an adjusted bounce rate on WordPress with customtizable features for time on page to not be counted as a bounce? Thank you, Kristin
Reporting & Analytics | | Red_Spot_Interactive0 -
Conversion Rate Higher Than Landing Page Visits?
Interesting to see in Google Analytics that the conversion rate is higher than landing page visits - could it be attributed to a visitor clicking the CTA button multiple times? Or perhaps there is duplicate GA code on the conversion page since we utilize both Google Analytics and HubSpot. (see attached funnel screenshot) Screen-Shot-2014-09-26-at-10.49.09-AM.png
Reporting & Analytics | | W210 -
*Dramatic* reduction in bounce rate, why?
Hi all I cannot pin this down to one of -new theme using Thesis 2 and Social Triggers, or -implementing Moz Does the Moz crawler linger on page? I'd love to know why this is happening 7iSnNfC
Reporting & Analytics | | TimMarsh0 -
Reach local driving up bounce rate...
Hi all! I have a new client that I did a website for. After a month, looking at the analytics, it shows that while the site visits from reach local is more than the organic google, the reachlocal traffic is bouncing, causing the overall website bounce rate to skyrocket. Organic bounce rate is 47.62% and the reachlocal is at 84.25% driving the overall bounce rate to 68! Duration of the reachlocal traffic is at :56 vs 3:41 for organic. (SEE ATTACHED IMAGE) I'm guessing this all means that the reachlocal traffic is obviously not quality, so does that mean they are targeting non-relevant keywords? I don't have any experience dealing with reachlocal. Should I recommend my client to drop it? And if so, how to stop that traffic from coming to the site? I'm sure this is an easy one for you pros! Thanks! ~BB MUW959h.jpg
Reporting & Analytics | | BBuck0 -
Will javascript generated links affect my bounce rate?
Hi all, I run a site called Applicable Jobs (http://www.applicablejobs.com) and from analyising my analytics I notice my bounce rate is unusually high at around 85%. I'm keen to get this right down as I've read recently that a high bounce rate is a metric Google uses in determining positioning in the SERPs. I honestly don't think it's the quality of my content because I feel it's genuinely useful to my target audience but I'm wondering if the way my jobs list is generated is causing an issue. At the moment I have my jobs listings generated through javascript so I can have nice effects and use a bit of ajax but if Google crawls it, it obviously won't be able to see the listings. So I'm wondering if when a user comes to the site and they click on one of the job listings, does the Google analytics code recognise that click because that link is generated through javascript? Thanks
Reporting & Analytics | | Benji870