Another high bounce rate
-
Hi there,
One of my top landing pages has an 81% bounce rate.
http://www.snowbusiness.com/what-we-do/film,-tv-and-advertising.aspx
My first thoughts are purely bad IA and usability, but i know there must be loads of other things people might identify.
Thanks in advance,
Ben
-
Th page is OK but a little bland and with no real fucus. However I agree that if you look at the entry keywords with the high bounce rate all will become clear. I suspect you are ranking for a term that is not so relevant to your topic...
-
My first impression is that I have no idea what the page is about. But mainly, there is no guidance in what I should do next. There is no call to action.
So what is the main purpose of this page?
-
First, a bad bounce rate doesn't always mean a bad page. There are several reasons one might see a high bounce rate as a good or neutral thing.
With regards to your page, however, I'm not sure. I'd say look at what your entrance keywords are. Which entrance keywords are triggering the bounce? I'll bet if you look at that data, it'll make more sense. 9 times out of 10 bouncing people are landing on a page that doesn't have content to fit their query.
-
Are you ranking for any irrelevant terms or getting a lot of referrals from a site that drives traffic from people who wouldn't be interested?
I also have to say, I read almost all the copy above the fold and I'm still not exactly clear about what you're offering. When i went to the homepage, I figured it out, but the page in question is actually about what you do, that that could be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Abnormally High Direct Traffic Volume
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
Reporting & Analytics | | graceflack 01 -
Will adjusted bounce rate affect avg time on page?
I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer: 1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics? 2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to? Does anyone know the answers to these questions? Any help would be much appreciated!
Reporting & Analytics | | seoisfun0 -
I have conflicting user flow and bounce rates Google Analytics
Has anyone come across this or know how to read this data. In my site content landing page report I have 141 sessions at 0.71% bounce rate = 1 session But then in user flow I have the same page with 123 sessions with a drop off of 117 sessions???
Reporting & Analytics | | Lucas_SOS0 -
641 Crawl Errors In My Moz Report - 190 are high priority Duplicate Content
Hi everyone, There are high and medium level errors. I was surprised to see any especially since Google Analytics shows no errors whatsoever.190 errors - duplicate content.A lot of images are showing in the Moz Crawl Report as errors, and when I click on one of these links in the report, it directs to the image which displays on a blog post on the site unusually since I haven't started blogging yet.. So it looks like all those errors are because the images are appearing on their own post.So for example a picture of a mountain would be referred to with www.domain.com/mountains ; the image would be included in the content on a page but why give an image a page/post all of it's own when that was not my intention. Is there a way I can change this?# ----------------------------------------
Reporting & Analytics | | SEOguy1
These are things I first see at the top of the Moz Report: There are 2 similar home urls at the top of the report: http status code is 200 for both (1) and (2) Link Count for (1) is 71. Link count for (2) is 60. No client or server errors Rel Canonical Rel-Canonical Target
Yes http:// domain. co.uk/home
Yes http:// domain. co.uk/home/ Does this mean that the home page is being seen as a duplicate by Google and the search engines?http status codes on every page is 200.Your help would be appreciated.Best Regards,0 -
How to check bounce rate of mobile or ipad checkout steps? How to check Funnel for mobile or ipad?
Hello Guys, Is there any way to check bounce rate of mobile or ipad checkout steps till thankyou page? Also separate Funnel visualization for mobile or ipad? John
Reporting & Analytics | | varo0 -
Google Analytics and Bounce Rates Query - Should I block access from foreign countries ?
Hi , When I look at my google analytics for my UK Website, I can see alot of visits come from outside the UK , i.e Brazil and USA. Both of which give me almost 100% bounce rates from people visiting from there. I am wondering, if google looks at bounce rates with regards to ranking factors and should I therefore block access to my site from visitors outside the UK ?... Would this help increase my rankings ? Given that we only serve uk customers, I cant see any benefit of allowing non uk customers the ability to see the site . what does people think ? thanks pete
Reporting & Analytics | | PeteC121 -
Embed elements on my page help decrease my bounce rate?
I've embed elements on my page (vídeos, presentations) and i was wondering if when someone uses them it counts for the bounce rate. Thanks!
Reporting & Analytics | | lnjaine0 -
Goal Conversion Rate increase AND Abandonment Increase
I wonder if someone can help me understand some data I'm seeing in Google Analytics. SetUp Goal with 3 step Funnel Date Comparison is 1st-8th September & 1st-8th June The Data (pics attached) Looking at the Goal Conversion Rate I can see: September - 11.58% vs June - 10.42% an increase which Google shows as (+11.18%) For same time period Abandonment Rate is showing September - 71.3% vs June - 61.5% - an increase which Google shows as (+16.5%) The Questions How can I bee seeing both an increase in conversion rate AND and increase in Abandonment rate on the funnel? And why doesnt "(Conversion Rate + Abandonment Rate) = 100%" ? Many thanks for any help! yqwFP.png cj5dn.png
Reporting & Analytics | | TobiasM0