Another high bounce rate
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Hi there,
One of my top landing pages has an 81% bounce rate.
http://www.snowbusiness.com/what-we-do/film,-tv-and-advertising.aspx
My first thoughts are purely bad IA and usability, but i know there must be loads of other things people might identify.
Thanks in advance,
Ben
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Th page is OK but a little bland and with no real fucus. However I agree that if you look at the entry keywords with the high bounce rate all will become clear. I suspect you are ranking for a term that is not so relevant to your topic...
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My first impression is that I have no idea what the page is about. But mainly, there is no guidance in what I should do next. There is no call to action.
So what is the main purpose of this page?
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First, a bad bounce rate doesn't always mean a bad page. There are several reasons one might see a high bounce rate as a good or neutral thing.
With regards to your page, however, I'm not sure. I'd say look at what your entrance keywords are. Which entrance keywords are triggering the bounce? I'll bet if you look at that data, it'll make more sense. 9 times out of 10 bouncing people are landing on a page that doesn't have content to fit their query.
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Are you ranking for any irrelevant terms or getting a lot of referrals from a site that drives traffic from people who wouldn't be interested?
I also have to say, I read almost all the copy above the fold and I'm still not exactly clear about what you're offering. When i went to the homepage, I figured it out, but the page in question is actually about what you do, that that could be a problem.
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