How to evaluate and compare sites of different cost and authority for linkbuilding impact
-
I work for a number of clients on linkbuilding campaigns, and I follow and recommend to clients a white hat "quality" linkbuilding approach. This has achieved great results for my clients but I often get questions such as.
Q. What is better for us - £100 for a mozrank 4 placement vs £200 for a mozrank 5 placement?
I am trying to build a numeric way of showing cost of placing a link (via article mainly) vs the mozrank / authority of the site its placed on.
The key to working this out though is knowing how much more value there is between the different quality of sites, and what are the key factors to build into the formula.
Ideally the output we will get is a linkbuilding effect cost which shows the cost per impact of a placement. A highly simplified formula (that wouldn't work) therefore would be
Cost / mozrank
If we look at mozrank being 8 times higher between levels, how does this correlate with the value of the link from sites at those different levels?
We know that we will never have a correct formula for this but we are striving to get a formula which helps us to plan and evaluate different site opportunities at different costs.
I would love to know anybody’s thoughts on this,
Thanks
-
Yes... it is a bit like trying to rely less on finger in the air and a deep understanding of SEO so that I can explain it to clients in way that they can understand it.
I agree with Dejan SEO that we should look to maximise the number of linking domains, but I was hoping someone had a way of explaining to clients that sometimes it might be worth investing a little extra on content + placement to get that extra special link from a high PR/MR site.
-
So, what you are trying to do is put a value on a link? Almost like calculating ROI on PPC traffic? I am not really sure how you would go about that. So many different metrics and how can you truly know the value of one link unless you add one at a time and assess.
You can try to guess at this but sometimes, the metrics, even the moz-metrics don't add up in that way and links that you think will make a big difference don't do the job.
Couple that with the fact that it's a constantly moving target and it's more difficult still.
I am still not sure that I 100% understand what you are trying to do here :S
-
Hi Marcus, thanks for your reply. So no we are not trying to output a tiered flat rate for our clients.We are trying to show by link a number which takes into account price and quality of the link.
Maybe an example would help.
How do we compare an article placed on a mozrank 3 site @ £100, to an article placed on a mozrank 4 site @ £200?
We are trying to create a formula which takes into account cost and quality, to give us an output which we then make this decision on, and also a number we share with clients by each link on their monthly linkbuilding plan.
I hope that makes sense
-
I would go for a less cost and more linking domains given that they are all real sites. However it all depends what competition is like and whether you need authority or quantities (or both).
-
Hey, I don't really get what you are trying to do here. Is this to provide a tiered flat rate price per link for your clients? If so, I am not sure you can really work it like that across the board.
Sorry, not much help there.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I have multiple websites for my different brands or one main website with different tabs/areas?
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!
Intermediate & Advanced SEO | | WhitewallGlasgow0 -
My site is not ranking at all.
Can anybody check it what is the main culprit behind my website's growth?
Intermediate & Advanced SEO | | anshu14320 -
Technical Site Migration
Hello All- I have been in the SEO industry for about 4 years and feel fairly confident in my technical SEO; however, I am being asked to conduct a migration that is both a platform change (step 1) then a consolidation change (think of combining websites when a company is acquired) all within a 4-5 month time span. I feel like as I begin to create this multi-step checklist I would love to hear of others that have gone through something similar or have resources you could point me to form more of a process/procedure standpoint. Again - I feel confident in the technical output but I have a fairly junior team and want to execute this smoothly. Feel free to add recommendations or ask for clarification if my discussion question doesn't make sense.
Intermediate & Advanced SEO | | Instructure0 -
SEO for bigcommerce site
I have a site on bigcommerce platform .from Where do i need start SEO for these types of ecommerce sites.Looking for Experts ideas . Thank you.
Intermediate & Advanced SEO | | innofidelity0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0 -
Page Authority Issue
My home page http://www.musicliveuk.com has a domain authority of 42 and page authority of 52. However I have set up other pages on the site to optimise for one keyword per page as I thought this was best practice. For example http://www.musicliveuk.com/home/wedding-bands targets 'wedding band' but this has a page authority of 24 way below my competitors. Having used the keyword difficulty tool on here it appears that is why I am struggling to rank highly (number 9). This is the same problem for several of my main keywords. I am building links to this and other pages in order to increase their authority and eventually rank highly but am I not better off optimising my home page that already has a good page authority and would probably out rank my competitors? Or am I missing something?
Intermediate & Advanced SEO | | SamCUK0 -
How to remove bad link to your site?
Hello, Our website www.footballshirtblog.co.uk recently suffered a major Google penalty, wiping out 6 months of hard work. We went from getting 6000-10000 hits a day to absolutely nothing from Google. We have been baffled by the penalty as we couldn't think of anything we've done wrong. After some analysis of Open Site Explorer, it seems I may have found the answer. There is a ton of bad links pointing to us. A few example domains are: ru.gg/ gogopzh.com/ 0575bbs.com/ This is nothing to do with us and so I can only assume some competitor has done this. As we were only about 4-5 months old, I guess Google has punished us. What do we do now? This is not a situation I have experienced before and would really appreciate your expert advice.
Intermediate & Advanced SEO | | ukss19840 -
ReLaunching a very old site
Hi, I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped. Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory? The website is http://www.nlp-world.com Thanks
Intermediate & Advanced SEO | | pdmonline0