Google Analytics and Adwords Tracking Codes
-
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts.
I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics.
However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
-
That's just it, their web developer has all sorts of problems. I had to set up their wild card redirect because he had no idea how. Now I'm having to figure out how to install this tracking stuff because he has no idea. Would be a lot easier if they had a web developer that knew web development
-
Marcin is correct its called e-commerce tracking for analytics and your web developer should be able to put it in no problem.
-
The tracking code must be customized to include the value. It's pretty simple, but you must ask the programmer to add the required snippet.
Full explanation is provided here:
http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html
This explanation includes a complete example of a valid tracking code which includes values (both transaction value, and prices of individual items added to the cart).
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Does anyone have any analytics for programmatic mobile advertising?
With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Whoa! Newsletter Subscription Form in Adwords Ad??? How can I do this?
I just googled the term "Mobile Lead Gen" and found this ad: http://cl.ly/260X3f0t1z1j1R1m212d Sweet! It has the subscription form signup directly within the Google Ad. Looks like Chrome even pre-populated my email address in the form. Does anyone know how to set this up within Adwords? I've never seen that option before. wXOGJ
Paid Search Marketing | | shawn810 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0