Link local online newspaper ad to newspaper's spash page or my site?
-
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map.
This page shows a page authority 1 with 0 links.
Is there any reason to link our ad to a page like this rather than going direct to our website page?
Thank you
Handcrafter
-
Definitely have it go to your own site. Having spent 10 years in the newspaper industry (IT/Web) I'd be shocked if they know SEO.
-
No, they understand seo. That is why they are tying to get the links to their site instead of yours.
-
Thank you both- As a follow up, do you think landing pages like the newspaper wants to use are done because they don't understand seo?
-
Definitely get the links to go to your site - you are paying for it so say what you want for your money
-
All links and ads should come to your site. If they want to have a different splash (landing) page, then have them build it to sit on your site.
The only benefit is for them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google decide reading time of a page?
Dear friends, I have a question. How google decide bounce rate? For an example- I open a website through organic keyword from Google. Now I have tab of landing page in browser I do not close this tab for 10 minutes and continue doing my other things after some time I come back on that tab and close. Can Google know? This page has been read till 10 minutes. Can Google decide the bounce rate for this session? If I do some click boost for my negative reviews can I do same thing in my website? Is it useful? If I open one tab and come back after one day than what happen? Silly question but confusing me so please help me. I will be very grateful to you! Thanks all
Branding | | docbeans0 -
Pages with High Priority Issues 404 Errors
Hi there, I need some help on how to go about fixing the many 404 errors that i have on the site http://goo.gl/arwlON Many of the 404 errors are images that were on the CDN and now i have not joking 6k 404 errors and a good percentage are the cdn images that I deleted of 3 years work as I did not need them. Would you guys/gals be able to help me on best solution to fixing them? Thank you for your help in advance.
Branding | | blinky510 -
External 'Source' link in PPC Ad copy
Afternoon Mozzers, Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company. Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks. If anyone has any further info or insights on this feature it would be appreciated. PqsOoUy.png
Branding | | Sarbs0 -
Should I add follow my followers in a company page on G+ ?
Hi All, On one hand, if I follow them they are happy and receive a notice that they are being followed and will probably be more agile to plus my writings. On the other, it is unreasonable for me to follow everyone... and I think that as a brand I should watch very carefully who I follow. Thanks
Branding | | BeytzNet0 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
Microformats/ Snippets and local SEO
Hello, In several post and also in the webinar "all about google places" it is recomended to use Microformats to format the things like "Business Name", Adress, Phone , etc Apart from using ths microformats on the product/corporate page footer and contact form, would you recomend to also use microformats on blog and 3rd party website when mentioning the corporate contact details in order to increase the citation value ?
Branding | | stereo690 -
Change Primary Image on Google+Local
My old logo did not fit well in the new Google+Local page and so I resized it and uploaded it a couple weeks ago using the Google Places admin tool. I have tried it on multiple locations but it does not show up on the actual Google+ page. The images do show up in the admin tool (so it wasn't that the logo didn't upload properly). I changed the description text to see if any changes were going through and those appeared after about 24 hours. Anyone been able to successfully upload new images to Google+Local?
Branding | | SEOTGT0
