What is the SEO benefit of embedding YouTube videos on a page?
-
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages?
The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links.
Are there any other benefits?
-
Thanks everyone for all the great information!
-
Yes, there are lots of benefits.
Outside of the ones mentioned, you can get rich snippet results in the video SERPs (though this is rare) and you can also get "as seen on" attribution, which is a link at the bottom of a YouTube video that links to a curated page on youtube.com where it lists through a number of the YouTube videos featured on that site/blog, pulling in supporting text from the site. these curated pages provide a referring link back to the sites (through a 303 redirect). If you want to get this attribution, i would generally recommend only embedding one YT video on each page.
-
Adding to All Star's point, bounce-rate has been debated of it's relevancy to SERP within Google. That is enough for me to consider it as a ranking factor. Dr. Pete posted an article on this with some proof that Google is factoring in dwell time as a quality signal. Here is the URL to that article http://www.seomoz.org/blog/the-2-user-metrics-that-matter-for-seo
-
To add to EGOL's good point, I'd add a viewing can be considered a "microconversion." The metrics you might positively affect are time on site, and if it opens in a shadowbox, potentially lower bounce rate.
-
I believe that it produces a page with rich media that search engines might rank better. And if it increases visitor engagement then that might improve your rankings through their links, likes, etc.
I add videos to a lot of pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ local SEO question regarding attorney services
Should attorneys check the boxes for: 1. My business has service areas where I visit customers at their location and
Image & Video Optimization | | cgman
2. I serve customers at my business address (within x miles) This is for a law firm that sees clients in the office, as well as making accommodations to visit them at their location when they are unable to come to the office.0 -
Doing SEO for multiple clients, who should make the content?
I realize that since content marketing is (or can be) a part of SEO, then it would logically follow that it's up to whoever is doing the SEO to create the content*. And when it's 1 person or a small group of people that work for 1 company, doing its SEO, that makes perfect sense. But I'm having a little trouble wrapping my mind around how that's supposed to scale up for an outside agency responsible for the SEO of 5 or 10 or 50 other companies. One of the biggest factors in my misunderstanding of the system is the reasoning for creating content in the first place. I absolutely understand how a professional in some field (let's say dentistry for example) could write up some insightful, accurate blog post about why flossing is great. After all, a dentist does (or should, hopefully) have a level of expertise on the subject that most people don't have. That blog post is a tangible addition of value to the website for anyone curious about the subject. But why would anyone want to read a blog post about wisdom teeth written by just some random person at a marketing company? If that person has the time to do a lot of research and BECOME something of an authority on the subject of dental care, then that's fine. But what if they also need to create content for clients that do plumbing, car repairs, and cooking? I don't really see how someone can become enough of an expert on enough subjects and still have any time to do the other parts of their job. Maybe I'm just expecting too much, but I sort of feel that the internet is already full enough of advice and information from people that have no idea what they're talking about, so content from someone that's not an expert (but is a marketing person that the expert hired) seems... frivolous to me. So to get back to the actual question, should/can an SEO ask their clients to create at least some of their own content, or is it the SEO's responsibility to generate all the content, even if it's not always stellar? Or is it just one of those "Could God make a rock so big that he couldn't lift it? Yes, he could, and then he would lift it" (or however that saying went) sorts of deals? Thanks for the feedback, this can all be kind of overwhelming for me at times. *"Creating content" in this specific case meaning writing blog posts, making videos, etc.
Image & Video Optimization | | BrianAlpert781 -
Duplicate Video within site
My questions is about duplicate video content. I haven't been able to get a clear understanding from reading the previous threads. We are hosting our videos with Vimeo and embedding into our site. I want to embed them in 2 locations - on our features page with Java (Can be seen here http://simpletexting.com/features/). I also want to embed them in our resource section so that we can link to them directly. I am wondering what the best way to do this for SEO and whether there is a chance that google will penalize us for duplicate content? If leave out the videos on the features page in the XML sitemap, does that address the problem? There are 2 threads I saw on the topic and they have somewhat conflicting opinion from the same person. http://www.seomoz.org/q/duplicate-video-content-question --Duplicate video on the same site is not a problem http://www.seomoz.org/q/duplicate-video-onsite-how-do-you-treat-this-in-sitemap -- Duplicate videos are a problem as google can recognize them as such due to audio wave patterns, video length etc. Thanks
Image & Video Optimization | | SimpleTexting0 -
Consolidating mulitple Google+ Local pages with one Google+ Page
Hello All, I have trawled the internet, but can seem to find the answer to this question: "How will Google integrate multiple Google+ Local pages with one Google+ Page?" A bit of background to this. I work for a company that started online, but has since moved into retail stores. We currently have 14 stores around the UK. Now each of these stores has a Google+ Local page which were automatically converted over from the old style Google Places pages. I have read that these pages should be integrated with our regular Google+ account. All of the examples I have read about seem to relate to offline businesses that have moved into online, rather than online business that have moved into physical retails stores. And these examples are just one store, one Googe+ Local listing & one Google+ business page. That seems simple enough... but what about multiple locations?! Do I just need to sit on my hands and see what happens? Or are there things I can be doing now? Cheers for any help! Rich
Image & Video Optimization | | JBGlobalSEO0 -
Video Rankings and Optimization Issues
I have noticed for some pages of the site I am working on that I see the video that is posted on that page ranking a lot higher than the page itself or the page does not rank at all, just the video. I'm curious to know if these two can technically be competing for rankings and if Google sees that the page does not need to rank because it chooses to put the related video into the SERPs. Also, has anyone seen any differences in the way videos rank based on where it's hosted (youtube, wistia, etc)? I would think this is common sense not to but still unsure, is it bad practice to keep videos hosted on multiple sites (currently I am adding videos on a new host, but have not deleted the old ones on Youtube yet)?
Image & Video Optimization | | Hakkasan0 -
Does Local SEO affect international ranking ability?
I'm 90% sure that local SEO doesn't have an affect on international rankings (it doesn't logically make sense that it would) but I wondered if someone could verify that assertion for me, either from experience or by pointing me in the direction of a resource/article that states it. Have searched high and low but can't find anything thanks j
Image & Video Optimization | | jamesjackson0 -
Anybody knows of agencies who produce/optimize/market video content?
Hi everyone. Hope someone can help me hook up with a video content provider. Need one to produce optimized video content and market it, too. Did a Google search and found some. But I trust a crowd-sourced answer so I try here at SEOMoz. Anybody?
Image & Video Optimization | | macmallseo0 -
Multi-site listings in Google Local/Place pages
I've had problems with a client that is a local medical center with multiple sites/addresses. We've created a Place Page for each location and linked it to the location page on the client's website that matches the address on the Place page. But that means we're not linking to the medical center's home page -- and Google Places doesn't like that. I know this because after we'd owner-verified each Place Page, Google went in and just changed the website link that was a deep link to a location page and replaced it with a link to the home page. But now there's not an address match. How should we handle this? Related question: Does it make sense to claim a separate listing in Yelp and other local directories for each of the separate locations since they each have a unique address? Will Yelp & other local directories allow for links to non-home pages on the client's website?
Image & Video Optimization | | DenisL0