What are tier 1, tier 2, tier 3 keywords (pages)?
-
I am seeing these terms, but for the life of mine I can't understand what they are. Could anybody explain that in layman's terms? Thanks.
-
In addition to Vahe's suggestion, it's possible the terms being used refer to what is also frequently referred to as "the long tail" of search.
Tier 1 or "head" terms are search terms with both extremely high search volume and very high competition Tier 2 or "body" terms have lower search volume and competition, and tier 3 or "long tail" terms are those which are so specific they are searched much less frequently, but also there are considerably fewer sites competing for their traffic.
Example:
tier 1 head term - "SEO"
tier 2 body term - "ecommerce SEO specialist"
tier 3 long tail term - "SEO specialist for WordPress in Seattle"Note it's not just the # of words in the term that determine it's tier, though usually longer terms will be located farther down. It's more the search volume and amount of competition that determines the classification.
There's lots of info on the long tail of search here at SEOMoz and the web in general if you want to get a deeper understanding of it's value.
Paul
-
Hi Vince,
I think they refer to primary, secondary or tertiary keyword targets used for the page; primary being the main keyword used to optimise the page.
Hope this helps,
Vahe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is exact keyword match in content for SEO in 2018?
Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?
Content Development | | whiteonlySEO0 -
About Page - optimization keywords ideas
I am interested to know your thoughts on which keywords to target for your about page. While most keyword strategies are about creating or optimizing pages on categories. This is great for product/service page ideas, but I never know what my about page should come up for. Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for; I.e We rank well for "web design [location]" not so well for "[location] web design" Regards Rod
Content Development | | VelocityWebsites0 -
Advice on the layout on this page for user experience and seo
Hi, we are testing a new website using wordpress, we have never used wordpress before and normally use joomla so we would like some advice to make sure the page below is good user experience, good for seo and the layout of the page including text style and size and paragraph space is ok would love your feedback here is the page http://www.cheapflightsgatwick.com/david-cameron-economic-rescue-plans-fail-as-families-are-forced-to-give-up-holidays/
Content Development | | ClaireH-1848860 -
Simular product pages
I have 27000 products on my website, showed one by one on a separated webpage. Google index them almost all (+- 25000). But the SEOmoz report shows them as duplicated content. Indeed, most of the page is identical, only changing description and price of the product which is indeed not more than 2% of the total content of the page. On the bottom of the product page are shown the alternatives for this product, mainly other colors. So, within the same family of products that can have 50 products, the site creates 50 webpages showing the product and it's family. That's why nearly everything on the page is identical within this family of products. My guess is, as Google indexed them all, I should not worry about duplicated content. Is my guess correct? Thanks for a soon answer. Rik
Content Development | | noordhout0 -
What is a Hub Page?
Can anybody explain what is a hub page? Do you have any example? In a other post, somebody suggest creating hub pages. This is the post: http://www.seomoz.org/q/online-store-with-4-products-available-in-50-sizes-need-tips-categories-products Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Is there a software that gives keyword density for primary and seconday keywords as content is written ?
What software do you recommend to write web content for a new website and then manage the same as the site gets older. I am looking for a software that can take a list of primary and secondary keywords - give the keyword density and have the ability to create internal links between pages.
Content Development | | aromal70 -
I have created 2 blogs for a client as they have 2 domains (1 for their core business, and 1 for a product). I want to use the same content on both blogs. What is the best way to set this up so there are no ranking or duplicate content issues?
We are pushing SEO for only one of the domains, therefore I would like one to be dominant. We will be sending the blog post via email to their database, therefore each blog needs to have the same content. Thank you!
Content Development | | MarketingResults0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0