Services Page vs Page For Each Service Offered
-
Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer...
Read so many blogs right now that I can't remember where I saw it
-
-
I agree with Robert. Focus on keywords.
I don't sell "services" but I do sell "products" and for the products that pull in a lot of money I have a product page and an article page. The article page describes how to use it, how to fix it, how to save money with it, etc. Both of those pages pull in traffic but the article page is the one that attracts links, likes, etc.
-
Write a great article about this and post it on your blog. Then you can show it to dozens of clients and thousands of prospects.
-
Thanks Robert but there's a certain... authority that comes in being able to present your clients with a link to an article to support your proposals so I'm probably going to go crazy looking for it.
-
James
You could have seen it in a thousand places as it is fairly well written about.
With our clients, we don't have services pages as we want to focus on pages with titles around keywords. So, if they work on Autos, we would have certain categories listed: Front End, Tires, Engines, mufflers, etc.
The same can be said for Home. Many times we substitute the company name for the "home" page.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2b services site, deep long tail services or flat and broad
Hi all, i have a small internet agency with services in several area's.
Content Development | | mdkay
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath. like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on. domain.com/product
domain.com/product/service1
domain.com/product/service2 domain.com/product2
domain.com/product2/service1
domain.com/product2/service2 But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services. But is it smarter to make just a few big pages with the services more bundled.
Or really long tail. Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages. Currently my complete website is around 35 pages.0 -
How to write a good case study page?
Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William
Content Development | | wseabrook0 -
Blog Pages
Our blog has got more than one page (containing blog posts) what do we do about the fact that we have 20 odd blog pages but only the first page has a Meta title and description? Very similar to the moz blog? Thanks
Content Development | | Bossandy0 -
Can a rel author tag point to a Google+ business page
I’m trying to get my blog posts to show with rich snippets but they are a collaborative effort from our staff and as such are posted under our business name. We do have some guest bloggers who write under their own name and we use the author tags to show this. Is there a similar way to do this with a business?
Content Development | | mark_baird0 -
Pages and categories with the same name?
I manage a wordpress based site that is needing to under go a site architecture overhaul. the site is christ.org and one of the problems is it has 89 pages but really only 4 are navigatable (not a word apparently). The site also has over 400 posts so categories and parent pages are both definitely needed. One option is I convert a lot of the pages into posts, but would that happen to break any links pointing to those pages turned posts? Or another option is to keep the pages and posts and create a bunch of subpages, then I would most likely end up with similarly named categories and top level pages. I would guess the name of the category needs to be unique from page titles right? And not just unique but very much differentiated than any page title (not posts but page titles). Maybe what I need to do is convert the pages that are not really unique into posts and put them in the category it fits with. And then keep those that are unique as top level pages. The architecture needs some serious work I think 🙂 Any help would be greatly appreciated.
Content Development | | ThridHour0 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
Should I put the date on a new content page to show users when it was written or updated?
I've been asked this question at work and not certain of the answer. Personally if I see an 'old' date in a meta description on Google I often scan for more recent articles. In other words it can act as a deterrent. We are a very big social networking site with a large content section. For some of our content the date might be relevant, such as legal information, but often it isn't. Are there any SEO factors in dating content?
Content Development | | CecilyP0 -
Copywritting Service Recommendations
Hi there, I'm looking for several recommendations for decent copywritting services, freelancers or otherwise. Ideally with B2B experience. Any ideas? Steve
Content Development | | phsgroup0