New Keywords stealing juice?
-
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords?
Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings?
Thank you,
Boodreaux the novice.
PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
-
Its a lot of work, but you can copy and paste or use other ways of reusing code.
one day hay
-
That is a good idea, Alan.
So far I have not been using schema... but google does grab some of my tabled content for display in the SERPs.
I have not used schema because I honestly don't want to figure it out and procrastinate that job by writing content.
I wake up in the morning and look at my job list and say... "I should do schema today." .... then.... say... "I don't want to do that, I'll work on an article instead".
I really should do it... thanks for the push.
-
Egol have you thought about marking them up with schema.org
they have a schema for datatables also
i use html5 artcle tag, also the article schema, and relate the images to the article, by using the imageOject
representativeOfPage property
-
Yes.... we place a lightly colored box under each image and use that as a space to give a generous keyword-rich description. We also use that space to attribute the image to source or creator - sometimes with a link.
A typical article might have 2000 words, six images and several hundred words of image descriptions.
We also love to include data tables in our articles. These could be locations, numbers, names, etc... .whatever small data summaries that might add interest to the article.
-
No, you should change your internal links,
A 301 does not pass all the link juice, so you should avoid them.
With internal links you have the power to point them at a new url or remove them, but with external links you for the most part do not have the power to change the link, so them it may be necessary to use a 301.
Many people over use them, they use them willy nilly.
-
Thanks....EGOL, I have started to add some substantive text in the form of a "page envelope" that you had mentioned a few weeks ago and it seems to be really helping right now.
I can't wait to start adding images. (fast loading ones) When you say captions do you mean just captions under the images?
-
Okay...so 301's are for links....gotcha. My 12 pages do not have any external links on them except for internal links. Are 301's necessary for internal links?
-
if you have links, then you can use a 301 to redirect the links, if there is no links then yes make the changes now before you get links, and there is no need for the 301.
My point is 301's leak link juice, they also become hard to manage after a time, so use them sparingly.
-
Thanks for your response Alan! The new keyword is related strongly to the old keyword and has just as much traffic and same difficulty as my term.
My site has been up for only 4 months. Will I still have to use the 301? Why not just put the new page out there without a redirect? Maybe have both pages with duplicate content and remove the old one once the the spiders/crawlers pick it up?
Here is an example of my the end of my url after my domain name. It has no relevance or meaning whatsoever.
/search/index/subspecialty/262043
-
We have a lot of short articles on our site that were first posted several years ago. We are enhancing them with much more substantive text, more images and captions. All of this information is on the same topic - just greater detail.
As we add this new information we see an immediate increase in long tail traffic as search incorporates the new words that appear on the page and new images get into image search. We also usually see improved rankings.
-
You do run the risk of changing the meaning of the page if you add content relative to new keywords, I would include a new page. it depends on the keywords and the content of cause.
Adding keywords to the url would not be enouth by itself and changing the urls would mean you would have to do a 301 and a 301 leaks link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect question | new blog install on subdomain
Hi, I am running a wordpress site and our blog has grown to have a bit of a life of its own. I would like to use a more blog-oriented wordpress theme to take advantage of features that help with content discoverability, which is what the current theme I'm using doesn't really provide. I've seen sites like Canva, Mint and Hubspot put their blog on a subdomain, so the blog is sort of a separate site within a site. Advantages I see to this approach: Use a separate wordpress theme Help the blog feel like its own site and increase user engagement Give the blog its own name and identity My questions are: Are there any other SEO ramifications for taking this approach? For example, is a subdomain (blog.mysite.com) disadvantageous somehow, or inferior to to mysite.com/article-title? Regarding redirects, I read a recent Moz article about how 301s now do not lose page rank. I would also be able to implement https when I redirect, which is a plus. Is this an ok approach? Assuming I have to create redirect rules manually for each post though Thanks!
Intermediate & Advanced SEO | | mikequery0 -
15 Keywords but only 8 visible on the page?
Hi we launched our site in June this year built using DNN - I have just used Moz's On page Grader for several pages and whilst it shows the KW in the URL, Titles, Meta Description, ALt Tag, it also says that I have 15 KWs in the body of this particular page and yet when i eye ball the page it only shows 8. Is this because of the templated navigation of the site. ie this KW also shows in the nav structure of other pages that are listed in the left hand nav menu? If this is correct will Google think that I am stuffing my page with too many KWs? Any solutions? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Competitve keyword ranks on mobile but not on laptop
When i search for a very competitve keyword on a smart phone , my site ranks #6 but on laptop or desktop ranks #24. I do not have a mobile verison of my site just to clarify it. I have cleared the cache on my mobile and laptop. still the same. What is the reason for this?, I d appreciate an insight on this thanks. Nick
Intermediate & Advanced SEO | | orion680 -
Keyword cannibalization
I ran the SEOMoz onpage diagnostic, and i got an alert for keyword cannibalization. My taxonomy is: www.mysite.com www.mysite.com/category (category page) www.mysite.com/category/category-keyword (supporting page) Links will be exact match in the primary navigation. www.mysite.com anchor text "category" => www.mysite.com/category www.mysite.com anchor text "category keyword" => www.mysite.com/category/category-keyword www.mysite.com/category anchor text "category keyword" => www.mysite.com/category/category-keyword and example would be /IT-support linking with anchor text "IT Support Servers" => /IT-Support/IT-Support-Servers I'm not going to have a cannibalization problem, am I?
Intermediate & Advanced SEO | | CsmBill0 -
Can I rank for 3 keyword phrases using one long tial Keyword Phrase?
I am new to seo and still getting my head around long tail searches. If i use a phrase such as "luxury towels uk", Can i also rank on the same page for "luxury towels" and "towels uk"? Tui means ranking for 3 phrases using 1 long tail
Intermediate & Advanced SEO | | Towelsrus0 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0 -
New website : SEO approach and strategy
We are a small startup company looking at starting a complaints website in India having user generated content(complaints) . Would some one help me to draw overall strategies on how we can achieve good traffic over one year. We realise that there is no magic wand to improve positions in search ranking for a site which hosts user generated content esp. since we dont know what key words to target. In this context i was looking form some expert suggestion on how we can go ahead with the SEO for the next 1 year .. We are open to paying for the services if you prove that you have the required experience . Otherwise any suggestions from other who have experience in such situations are welcome ...
Intermediate & Advanced SEO | | ShoutOut0 -
Keyword Ranking Question
I have recently hired a SEO company to help with our keyword. My question is what are the best tools to use to verify what that are reporting. I can do an unpersonalized search, but I am likely still getting the my local results. I have been using the SEOmoz rank tracker in the past but for some reason it is not able to retrieve results over the past day or so. Are there any other good tools to check ranking for an exact url at the for non-localized, non personalized results? Thanks for the suggestions.
Intermediate & Advanced SEO | | fertilityhealth0