New Keywords stealing juice?
-
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords?
Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings?
Thank you,
Boodreaux the novice.
PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
-
Its a lot of work, but you can copy and paste or use other ways of reusing code.
one day hay
-
That is a good idea, Alan.
So far I have not been using schema... but google does grab some of my tabled content for display in the SERPs.
I have not used schema because I honestly don't want to figure it out and procrastinate that job by writing content.
I wake up in the morning and look at my job list and say... "I should do schema today." .... then.... say... "I don't want to do that, I'll work on an article instead".
I really should do it... thanks for the push.
-
Egol have you thought about marking them up with schema.org
they have a schema for datatables also
i use html5 artcle tag, also the article schema, and relate the images to the article, by using the imageOject
representativeOfPage property
-
Yes.... we place a lightly colored box under each image and use that as a space to give a generous keyword-rich description. We also use that space to attribute the image to source or creator - sometimes with a link.
A typical article might have 2000 words, six images and several hundred words of image descriptions.
We also love to include data tables in our articles. These could be locations, numbers, names, etc... .whatever small data summaries that might add interest to the article.
-
No, you should change your internal links,
A 301 does not pass all the link juice, so you should avoid them.
With internal links you have the power to point them at a new url or remove them, but with external links you for the most part do not have the power to change the link, so them it may be necessary to use a 301.
Many people over use them, they use them willy nilly.
-
Thanks....EGOL, I have started to add some substantive text in the form of a "page envelope" that you had mentioned a few weeks ago and it seems to be really helping right now.
I can't wait to start adding images. (fast loading ones) When you say captions do you mean just captions under the images?
-
Okay...so 301's are for links....gotcha. My 12 pages do not have any external links on them except for internal links. Are 301's necessary for internal links?
-
if you have links, then you can use a 301 to redirect the links, if there is no links then yes make the changes now before you get links, and there is no need for the 301.
My point is 301's leak link juice, they also become hard to manage after a time, so use them sparingly.
-
Thanks for your response Alan! The new keyword is related strongly to the old keyword and has just as much traffic and same difficulty as my term.
My site has been up for only 4 months. Will I still have to use the 301? Why not just put the new page out there without a redirect? Maybe have both pages with duplicate content and remove the old one once the the spiders/crawlers pick it up?
Here is an example of my the end of my url after my domain name. It has no relevance or meaning whatsoever.
/search/index/subspecialty/262043
-
We have a lot of short articles on our site that were first posted several years ago. We are enhancing them with much more substantive text, more images and captions. All of this information is on the same topic - just greater detail.
As we add this new information we see an immediate increase in long tail traffic as search incorporates the new words that appear on the page and new images get into image search. We also usually see improved rankings.
-
You do run the risk of changing the meaning of the page if you add content relative to new keywords, I would include a new page. it depends on the keywords and the content of cause.
Adding keywords to the url would not be enouth by itself and changing the urls would mean you would have to do a 301 and a 301 leaks link juice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for a keyword
Hi guys, I'm looking to rank a new blog for a search term which we currently already rank #1 for. I want to create a blog which provides a better solution to a searchers query and knock our current #1 page for this new one. Is there a way to do this simply without losing the real-estate the currently ranked #1 page has already accumulated? Or is just a matter of working on this new blog to find it's own way to the top? Thanks in advance, James
Intermediate & Advanced SEO | | jameseacott0 -
Ranking all but lost after new content pushed
Okay, I thought I was following best practices. In our industry, electronic hardware, we were ranking well for a particular product line (/spacers) but we wanted to do better. We addressed several concerns that Moz found first; duplicate page titles, lack of meta-descriptions and overall lack of targeted keywords. We also took a new approach to add a better structure to our site. Instead of being presented with a list of part numbers we wanted the user to learn more about our products with content. So we added a /products page with content and a product specific page (/spacers) that is almost a definitive buyers guide. We are attempting to answer the questions that we think our customers find most relevant. Well our customers might find it relevant but Google sure didn't. After our deployment of new content our rankings for targeted keywords in Google fell from 10-15 to 80-95 As an open ended question, could somebody explain to me why our ranks fell off a cliff? Homepage: https://www.lyntron.com
Intermediate & Advanced SEO | | jandk4014
New catalog summary page: https://www.lyntron.com/products
New content with focus to rank high: https://www.lyntron.com/spacers TPdn6ym1 -
Keyword not provided now in search console
Hello, Is the not provided now available in google search console ? It seems that it is or is it a totally different thing in the search console ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Ranking Page #1 for Keyword without Hypen, Not at all for Keyword with Hyphen
Hi There! So I work in an industry where there are different conventions for referring to, searching on and spelling the industry name. For example, let's pretend there were a variety of different conventions for referring to the SEO industry. So someone could search for S-EO, SEO, sEO, etc. and those would all be accepted and understood means of referring to the industry. If we use the SEO example as a comparison for our industry, the two most common conventions would be S-EO and SEO. Using this example, we rank on the first page for the term "SEO" but do not rank AT ALL for the term "S-EO". We have a high-value piece of content that is targeted in the following way: "S-EO (SEO): The Basics Guide" so it is more targeted at the hyphenated word but does not rank at all for the hyphenated version, whereas it is page one for the non-hyphenated term. As additional pieces of context: -In general, our site is more targeted at the hyphenated term and there are places where we rank in the top spot for both the hyphenated and non-hyphenated versions. For example, we rank in a top 2 position for both S-EO & SEO software but do not rank at all for the broader "S-EO" term. -There are times when we do appear on page one for the term "S-EO" but it's typically only for a matter or hours or days and then we disappear entirely from the SERPs for that term. We consistently appear for "SEO." -I currently do not believe we are dealing with a penalty of any sort - our link profile is clean and our spam score per Moz is 2 / 17. Any thoughts or ideas as to what is going on here and how we can potentially rank for the term "S-EO?"
Intermediate & Advanced SEO | | dpayne10 -
How keywords and subfolders connect
I'm working on restructuring my site. We have main topic areas, and any given visitor will ONLY be interested in 1 of those topics. So to consolidate the information into a simpler format, I want to take all the various pieces of content and wrap them under a given topic. [There is a question in here, I promise.] So I want to create www.domain.com/topic/subtopic-1, /topic/subtopic-2, etc. [Yes, I will apply all necessary redirects for any new URL restructuring.] Now here's the question: If I want to rank for "Peanut Butter Sandwiches with Jelly" and "Peanut Butter Sandwiches with Jam," will I be able to structure the URLs as /peanut-butter/sandwiches-with-jelly/, or should I go /peanut-butter/peanut-butter-sandwiches-with-jelly? And please note, /peanut-butter/ will likely redirect to /peanut-butter/subtopic-1/ since it won't make sense to have /peanut-butter/ on its own. [PB&J is just an example.] What's the best way to go about this? Any recommendations? I really appreciate your help.
Intermediate & Advanced SEO | | jheath0 -
Confused with rankings for keywords that are not on the actual page?
Hey Guys, So I went to search a keyword, my competitor came up, when I looked for that keyword on their page i didn't see it at all, and the page is content thin, how is it they are ranking for the keyword at all? Bit confused at how this works. So having the keyword in your content is not necessary a ranking factor? Please advise and sorry if this question is really amateur, I'm sure based on this search there is more to it then that.... could you other ranking factors as to why they rank for a keyword that is not in their content? Does the whole exact keyword have to be in the content to rank? Thanks all
Intermediate & Advanced SEO | | edward-may0 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
URL Keyword Structure and Importance
Hey Guys, I've done quite a bit of research on this but still can't decide what the correct answer is, so was hoping the Moz community might be able to give some clarification. Say I have a URL **www.yourdomain.com/product/domain-names **is there any benefit in changing my site's backend structure (a relatively lengthly process) so the URL can read **www.yourdomain.com/domain-names **without the 'product' slug? I understand keywords in the URL can have a small impact on SEO, but does the positioning to this degree play any part? Any advice would be great.
Intermediate & Advanced SEO | | paragongroup
Cheers.0