Do EMD's give the boost everyone says they do?

[activitysuper]

Hi,

I have used a few myself and if I was targeting UK search with a [emd] .co.uk, every time the domain has hit page 1 with little effort.

I have done this maybe 4-5 times, my moz stats show 0 but I rank above results on page 1 with moz stats of DA:45+.

Can I now say basically any EMD I buy will rocket through the serp's?

[NakulGoyal]

Yes I agree they work great. But this topic has been openly discussed way too many times..including directly with Matt Cutts at Pubcon. In short, the effects of EMD have changed a lot from 2 years ago...and it will continue to decrease. It's not that they will get penalized (although in a way they will)..it would basically mean that the "magical" effect will go away but they will still have an advantage in my opinion. Here's how:

Let's say your website is abc.com and keyword is Blue Widgets. If somebody links to you, the link code will be:

Blue Widgets vs if your domain was BlueWidgets.com the link would be: Blue Widgets or Click Here

You see what I am talking about. That advantage would always be there. Having your keywords in every incoming link, even if it's not an anchor text link.

[activitysuper]

When I say 0/1 that's because within a month the EMD is usually already on page 1, with no link profile so the moz stats are accurate.

Yeah I see the same happening soon as well so your right and it's already in my mind to build up the domains profile while they are sitting in positions that allow me to do so, social shares etc.

[My-Favourite-Holiday-Cottages]

If your Moz stats show 0/1 then it's very likly the page/domain has not been crawled by the Moz ap. It usualy takes 1-2 months to see acurate data for a new domain in terms of PA/DA.

EMD's are VERY powerful. In the industry I work in there is almost always a EMD on page 1 positions 4-6 that has a link profile thats 100th of the power of the sites it is beating, and usualy with similar optimisation otherwise.

I expect to see it being one of the things google stops taking into account sooner rather then later though due to this. So I'd use your inflated position to build a stronger natural link profile for such a time.