Optimize Page Title - Advice
-
I am currently going through my site and re-doing the page titles to try and optimize each specific product's page.
I know that having the part number as the first piece of text in the title is the best practice.
My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)?
For example, my product is Audi A4. The term i want to optimize for is Audi A4.
Which would be the better title for ranking purposes?
A) Audi A4 | Automobile
or
B) Audi A4 | Automobile | 4 Cylinder | Made in Germany
Thanks for the advice!
-
Thanks to everyone who provided guidance.... i appreciate it
-
I steal local traffic from other towns since they don't optimize for it. Such as [City] [State] Car Dealerships or [City] [Make].
However, I just switched website companies, and some of my pages didn't transfer well... Oh well...
As for the Yukon, we only have two in: http://www.resslermotors.com/search/Yukon Denali+q
-
I agree with both Nakul and Matthew, but I would really try to focus on less generic terms and laser target the additional terms.
Automobile, 4 Cylinder, Made in Germany are too generic.
I would do something more like this:
Part Number - Automobile Part Description | Your Brand
98654 - 2006-08 Audi A4 Steering Wheel Airbag, Black | AudiParts, Inc.
-
LOL.... I have nothing to do with the automotive industry, i was just using that as an example... look through my old posts (if possible) and you'll see the industry I am in.
So I have two questions for you:
-
What are your other suggestions
-
Any good deals on a Denali?
Thanks
-
-
I work at a Toyota, Scion, Chevrolet and Cadillac dealership, and the format that has produced the best results for me are:
[Year] [Make] [Model] for sale in [city] [state] | [Dealer Name]
As long as you aren't in my area I have other suggestions, too
-
Thank you both!
-
Hey there
In terms of your question of 'will it take away from the 'Audi A4' term if you put in further characters to the page titles, the answer is no.
The page titles should reflect the page content, and should also not be too short, as well as too long.
By putting in extra words after Audi A4 will only increase the amount of possible search terms that can gain entry points to the webpage. As good practice, aim to get your webpage titles between 40 and 65 characters as this is the optimum amount.
As my suggestion, go with option B, however, try doing a bit more keyword analysis to find what users search to find an Audi A4. From a brief look on Google's keyword tool, I can see that there are many searches for the product name plus engine size, i.e. Audi A4 1.9 tdi (49,500 monthly global searches). Judging by this, it may be good to put in the brief specification into the webpage title.
Hope this helps
Matt.
-
I personal preference would be to use B) Audi A4 | Automobile | 4 Cylinder | Made in Germany. The reason for that is because the length in that case is not a problem (at 52 characters). It also tells me a lot more about what I am looking for without clicking through, and makes me click if that is indeed what I am looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site on desktop browser: page 2 /mobile browser: page 0
Using my two most pertinent keywords in Chome my site shows up page two. Using the same keywords on my iPhone does not show my site at all (I clicked on to page 15). I have a mobile ranking of 84 on Google PageSpeed Insights. Could be a bit higher but not enough to totally ignore my site. What am I missing?
On-Page Optimization | | artsp0 -
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
Page title contents
In my page title, I have my product name. Is it beneficial to also include another keyword like: Buy wedding dress online Australia: e..g. (page title) amelie wedding dress | buy wedding dress online Australia. Or is it better just using: Amelie wedding dress
On-Page Optimization | | CostumeD0 -
Renamed a page and created a 301, page lost its rankings.
We changed a page name to fall under the root of our site from domain.com/page1/page301d/ to domain.com/page301d/ and after 2 weeks it still is not back to its #3 position. Now it is on the bottom of page 3. I cant figure out what im doing wrong here. The original .com/page1/ that this page fell under was removed totally and redirected to antoher page that was more relevant. I went ahead and re-enabled this page and its contnent, because the page was linking out to the page we 301d. This page we re-enabled had about 150 links poitning to it and therefore i was thinking that maybe the link juice from this page (or relevancy) via an internal link was helping it rank. This was updated about 6 days ago and the internal link is back Any other ideas why this might not be working. Ive checked all the 301s, content has not changed on the page. We have updated the strcuture for many pages. Instead of having the pages in question fall under anotehr page, they all fall under the root and its sub content is now only 2 levels deep , instead of being 3. hope that makese sense.
On-Page Optimization | | waqid0 -
The effect of having CR LF HT commands in a <title>tag</title>
Hello. I am looking at a customer site with a CMS system that is controlling the population of the meta TITLE Currently it has the TITLE set as this <title>(CR)(LF)<br />(HT)Site Details REMOVED - Customer name REMOVED(CR)(LF)<br /></title> Naturally, we would prefer it to be <title>Site Details REMOVED - Customer name REMOVED</title> What affect would these commands have in the title! Google shows their title when you Google the company website... so I guess it can see it .... but GA "Top Site Content" widget shows it as blank ? Any ideas? Cheers
On-Page Optimization | | BinaryTris0 -
Different Title and Meta Title Tag
Do the search engines rank based on the meta title tag or the title tag? What if you have a different meta title tag from the title tag? Edited: I have edited to clarify my issue. Having a different meta title tag from the title tag. Thank you for those who have answered the question so far.
On-Page Optimization | | rching0 -
On Page Optimisation Reports
Firstly sorry if this has already been answered - I did look I promise.
On-Page Optimization | | Jock
Secondly sorry if the answer to this is blatently obvious! In the process of trying to optimise my landing pages, I am using On Page Optimisation reports. I have several (ok lots) with F grades which is not surprising as the landing page is not the landing page optimised for a certain keyword. If I change the landing page to the one that I have for a certain keyword then hey presto A or B grade (clever me)! Now here's the thing - presumably the landing page that is listed by default is the one that Google "sees" for a particular keyword. How do I change this if I can or do I have to be patient or am I just being plain daft?! Many thanks0 -
Title tag for category page
I’d love some clarification on what would be the best title tag for a shopping category page. The category page is “prams” , the brand is Baby Huddle and the top keywords in order of importance are pushchairs, strollers and buggies. Here are the options I suggest: Buy Prams | Pushchairs, Strollers, Buggies | Baby Huddle Buy the best prams, pushchairs, strollers and buggies on Baby Huddle Buy prams with free delivery and great prices on Baby Huddle
On-Page Optimization | | walidalsaqqaf0