How Do You Determine The Value/Worth of A #1 Ranking?

[JCorp]

There are many articles out there, some outdated, and I am confused as to how to determine the value/worth (in terms of estimated revenue and traffic percentage) when you achieve a #1 ranking in google. I am also looking for a way to estimate the value, say, if a lower ranked keyword jumped to a better position--what that increase might be. Any feedback will be greatly appreciated.

[EGOL]

The value will be different for different people.

Person A runs adsense.

Person B has ecommerce selling at $79.99

Person C has ecommerce selling at $69.99

Person D sells at $79.99 had has better conversion rate then B or C.

The value is what you are able to achieve.

[MatthewBarby]

Hey there,

Measuring or calculating the value of rankings is always a tough one because each keyword can provide completely different traffic levels when at a number one listing.

The way that I personally do this, to get a rough estimate, is to look at the total monthly local searches figure for the search term. This will give you an idea of how many searches will be made using this keyword each month. Now that you know that, take a look at the total results within Google, as well as the total results with the keyword in their webpage title (using the intitle: operator). This will then show what kind of competition you are up against.

It has been found that around 70% of all searches are clicked through on the top 3 results so you could take 70% of the global monthly searches, then multiply this figure (estimated click-throughs from the search engine) by the website conversion rate. This will then give you a rough estimate for what kind of potential revenue you could expect from getting a #1 ranking listing.

As I said before, this is a very rough estimate as there are many other factors, but this can be a good starting point.

Hope this helps.

Matt.