Zemanta For link building -Is it Worth the money?
-
Im looking to the community to help me decide if zemanta.com is a good link builiding method. Is it worth the money?
-
In our case it wasn't worth the money at all. All we received was very poor links from unrelated or 0 authority sites with no traffic. It's risky so you should first ask for a free trial. (if they offer it)
-
I'm using both Zemanta's article recommendation and their in-context program. It is an extremely cost-effective way to get links if you a publisher. You'll need to have a baseline level of articles or other information-rich content types in order to succeed.
Note that with Zemanta, you pay for the impression with the blogger—the blog still has to choose to include your recommended link. As a result, you control your own destiny with Zemanta, as your cost-per-link will be a function of your content quality.
-
i guess ill give it a try
- Anyone try the image or text link feature they offer
They want a 3 month commitment and cost a lot more for those.
-
We've published a few infographics on our blog , and they've gotten picked up no more or less than other top pieces of content. Most of our content is article-style, but I'm sure graphics would perform well on a consistent basis.
Your headlines are actually really important too. I wouldn't be surprised if a lot of their bloggers pick recommended links based on the headlines (and then verify that the content is good).
So you could experiment with and without having "Infographic" in the headline, and see what performs better.
-
would a quality info graphic work or more the blog post type - Thanks for the answer
-
I've been using Zemanta for several months, and I really like the service. We're at their minimum monthly budget and usually get between 45 and 70 links/mo. A few things to keep in mind:
-
We're a client for their recommended blog links only -- not their in-context, text links.
-
You should definitely have other link building tactics you're employing. Zemanta is great for adding a steady stream of links, but it should compliment other efforts.
-
Keep in mind that while some links will be from excellent sources, some will also inevitably be from blogs with very little traffic and/or domain authority.
-
Most importantly, you need to have excellent content. Our content performs extremely well on Zemanta because of the quality of content we publish.
I would definitely recommend Zemanta if you have great content and would use the service as part of a more comprehensive link building plan.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
Internal Linking Building
I'm launching a new blog for my new website. What's the best way to do internal link building for 3D Scanning? Do I link 3D Scanning to another page on my website or on a different website that has high authority for 3D scanning? Thank You in advance! -Nick
Link Building | | X2Metrology10 -
Best Methods - Link Building
We are having more and more "new" customers coming to us who have been hit by various algorithms imposed by google. After we have run a site health check and corrected everything, we plan and come up with a link development plan which suits the clients needs. Much of out link development work is safe comprising of; 1. Guest Blog Posts - where we develop creative content with the customer to publish. 2. Industry blog posts - where bloggers write about i.e. "the company" 3. Social media - posting pictures, commenting on forums, etc 4. Paid directories with authority We don't develop links in any other way and it brings results in the long term. Is anyone out there doing something else? Link building can sometimes be like walking on a tight rope. Thanks and happy holidays Gary - Elite Group Marketing London
Link Building | | GaryVictory0 -
Link building too quickly
Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr
Link Building | | smartcow0 -
Link building for ecommerce site
What are your recommendations for the best link building strategy for a B2C ecommerce site?
Link Building | | DenverKelly0 -
Which link building method is most effective?
I have been looking at different seo companies for link building. I found a ranked list on Topseos.com. Many of them offer the same services as offshore SEOs, namely: Article marketing blog comments forum comments/profiles bookmarking PR directories Link acquisition by contacting relevants sites and negotiating a fee for a link I know that custom link acquisition is the most effective, but it gets very expensive. And, you don't know what each link is going to cost you. Here are my questions: Of the other methods (other thank custom link acquisition), how would you rank their effectiveness? The other methods seem kinda gimmicky, is it worth the time/money? Have you seen sites rank well for competitve keywords using articles/bookmarking/blog comments/directories etc? How do you know i a company is going to them manually as they claim? as opposed to using some automated software. Thanks
Link Building | | inhouseseo0 -
Our link building strategy - affiliates and trophies
Hey guys, I just wanted to follow up on Rand's excellent whiteboard Friday: http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday It got me worried I think, but I'm not sure. We have a site where we are building up links in 2 ways: We have an affiliate set-up. A search widget in an i-frame, and below the i-frame a followed link pointing to the relevant page.
Link Building | | sichristie
The anchor text varies for each affiliate depending which region the affiliate comes from. We have awarded about 500 of our partners with trophies - i.e. - this partner has best reviews or most sales etc. Our partners are absolutely loving it.
The trophy is an image link which they can embed on their website, with alt text only mentioning our brand - that was an oversight ( I think). I wish the alt had been dynamically generated for each partner.
The trophies link to our partner pages.
So we are getting many links to our deeper pages, which is great.
The links I believe are relevant as they are coming from our partners websites and pointing to their relevant partner page on our website. So burning question is. Would you consider these links dodgy given Rands recent whiteboard friday post, and the recent farmer algorithm change? Many thanks, Croozie0