Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Onsite Blogging Vs Guest Blogging
-
Hey all!
I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog.
I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic?
Thanks!
Meg
-
Thanks, that really clears things up! For now, our main objective is traffic, so I'll keep the majority of my writing on our blog.
-
It really depends on what your objectives are? If your objectives are to increased traffic then adding content to your blog is a far better option.
**Benefits of adding content to your website **
-
Long tail keywords = lots of traffic
-
Possibility of links (if you provide great content, it could get links. Don't expect to get lots easily though, check out this question I asked about blog posts and links acquisition ratio's)
-
Permanent asset for traffic and links.
Benefits of Guest Blogging
-
One guaranteed link
-
Networking with other bloggers
-Bring some traffic from other sites that might have lots of traffic.
If you’re going to guest blog ensure to choose a website that has a massive user base of traffic. That wouldn't be achievable if you added it to your blog.
-
-
Every word of content that I write on the topic areas of my business is posted on my website.
I give nothing away.
I don't want to feed my competitors and create new ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Best Wordpress theme for blogging
Hi all, What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories. Any ideas? Thanks. Katarina
Content Development | | Katarina-Borovska3 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
How long should a quality blog post be?
How long should a "quality" blog post be? General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague. I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words? Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures? Thanks
Content Development | | Studio330 -
Should I publish several blog posts at once or stagger?
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
Content Development | | AndreB0 -
Index.html vs. default.html
Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?
Content Development | | bhsiao0
