How to write a good resourceful SEO enabled article
-
We have our saas based website - most of our online customers are those who keep coming back to us and my GA is full of their footprints.
I completely want to concentrate on getting hold of those who might really need our software and as of now are not able to find them .
Including keywords through which people might want to find us is one of the ways. Next how do I publish that to the majority of the users to find and get traction better on that article or post?
Would posting links to facebook twitter etc and getting people to find those articles there and link back and come on our main website to read it - will this help?
We sell cloud based software but have various domains where our customers can make use of it. There are at least 5-10 of them. We don't have content at all on our website.
In a few simple steps how can I get started with this -
Content generation
**Linking back the content **
Generating good foot falls from users to those cotent
Notching up on google for those content page
A detailed insight would prove much helpful
Thanks
-
I started to put in a response - but then noticed, you are trying to optimize the content going on your sites static section which I then have to agree with Francisco here.
It for sure is going to be very difficult to explain the A-Z best practice for static OPTIMIZED content.
But if this is any help to you - here I go.
When I am writing content for blog/audience purposes there are a few things I have been doing that set the tone for OPTIMIZED content.
-
AUTHENTIC - of course
-
First link is now a LONG tail keyterm pointing to another article/sub-page to your site (internal link) - but now post penguin, don't use a keyterm you are trying to rank for.
-
2nd link is an authoritative link relevant to the topic and the site could be a potential partner to link back to you at some point.
-
Secret recipe number 4, private message me and I will share it but it truly has set my clients site on fire and has given them a 50-65% faster increase in rankings - WHITE hat too.
-
-
You need to go to Mozcon. http://www.seomoz.org/mozcon
If you can't afford it, buy Mozcon 2011 videos http://www.seomoz.org/videos
If you are new to SEO, which sounds like you are, read this. http://www.seomoz.org/beginners-guide-to-seo
Sorry man, detailed insight is something you should pay a consultant for. That can take a few hours.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How .com and .me effect SEO?
Hi, We have a project https://www.shipwaves.me/ and https://www.shipwaves.com/ and however if we are doing SEO for .me domain - is this give early results like as .com domain. I'm not sure that .me is in the category of .me domains. Well, if we are following the same strategy as like following for .com domains - is that the results will be the same or not. Also, in terms of any additional strategy to be done to make the SEO little faster for the .me domain. Guys, please share your thought on this.
Algorithm Updates | | LayaPaul0 -
Any SEO disadvantages with creating pages under a directory page which doesn't exists?
Hi, Let's say we are going to create pages in the URL path www.website.com/directory/sub-pages/. In case this page www.website.com/directory/ doesn't exists or redirected; will the pages created in this URL path like stated above have any issues in-terms of SEO? We will link these pages from somewhere in the website and planning to redirect the /directory/ to homepage. Suggestions please.
Algorithm Updates | | vtmoz1 -
SEO Friendly IFRAMES?
Hi Everyone, My company is using an iframe for an About US page because we are having coding issues with our CMS. The content is coming directly from our server. After a couple of weeks passed, I searched for the page in Google and I noticed in the search result that the meta description was using the textual content served from the iframe on the page. Does this mean the iframe we are using is SEO friendly? Thanks, Jon
Algorithm Updates | | JMSCC0 -
Will Russia's New Data Protection Law Impact SEOs and SMBs Outside of Russia?
We've all seen the news recently that Google will be closing its engineering offices in Russia due to new data protection laws coming into place in January 2015. The same law has also led to Adobe pulling out of Russia earlier in the year. I was wondering how you think this will impact SEOers and small/medium businesses that market _to _Russia, but are based outside of the country? Personal data has been defined in the new legislation as: Personal data means any information directly or indirectly related to any identified or potentially identifiable person. It includes, among other things, first name and family name, date and place of birth, address, information about family status, education, profession, income Source For those businesses which don't process personal data (affiliates etc), will there be any foreseeable impact? On the flipside, are there any benefits here for affiliate businesses inside of Russia? I'm using affiliates as an example to get the ball rolling, but I'm sure there's numerous more. Personally, I'd be interested to hear if you think this may impact corporate websites which don't process personal data, but operate outside of Russia.
Algorithm Updates | | ecommercebc0 -
Google "In-Depth Article" Question
Google started featuring "In-Depth Articles" a few days ago. You can read about them here and here. I have two questions about them... If you already hold a great position in the SERPs. Let's say your existing article ranks at #2 or #3. If that article becomes one of the "In-Depth Articles", will it disappear from the #2 or #3 position? I have lots of content that I could mark as an In-Depth Article, but I don't want to do that if it will pull me out of a hard-earned SERP position. Has anyone seen "In-Depth Articles" that do not have the Schema markup? Thanks!
Algorithm Updates | | EGOL1 -
What's better for seo, NOINDEX, or INDEX
Hello Mozers; I am having an issue, my client has 10K pages on their site; in WP, and they have a classified section. Question #1: I am asking, what's better for seo, NOINDEX, or INDEX, for their Classified section. They currently have no SEO plug ins, that fix their errors, and warnings. Question #2: My question is also, do I want the Categories crawled, or INDEXED or NOINDEX? Check out their Campaign results by Moz: Title Element Too Long (> 70 Characters) 32 Too Many On-Page Links 9,032 Missing Meta Description Tag 6,234
Algorithm Updates | | smstv0 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0 -
Content on Wordpress blog inside the main website for SEO
Hi, We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links. Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content. For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct? Our main site consists of few html pages and then we have our software on a different sub domain. What are the best ways to publish content and get it crawled at a faster rate for growth? I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool? Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not? Thanks
Algorithm Updates | | shanky10
