Adwords Clicks correlating to Analytics Paid Visits
-
Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics.
Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis.
e.g 16th May.
Analytics > TrafficSources > Sources > Search > Paid = 208 visits
Adwords > All Campaigns, Total Clicks = 1153
i have found a few other questions asking the same thing here and here but dont feel they answer my question.
We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled.
Thanks, Tom.
-
It is possible that you have some broken links (bad urls) in you ads. Adwords checks to make sure your links are valid when you set up the ads, but if something changes with your website url later, you can go a long time before you notice that the clicks you are paying for are not landing on your website.
-
If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.
You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?
It is most likely down to either incorrect or missing Google Analytic codes. Check that first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Google Analytics, Wordpress, Sumo - who to trust
Something is wrong. I have a website that according to Google Analytics gets zero relevant clicks, with most of the clicks it does get coming from Russia. Wordpress says it gets a hundred or so visitors a month, with most traffic going to the pages that I know rank. Sumo says the heat map got 76 clicks. How would you figure out what's really going on?
Reporting & Analytics | | julie-getonthemap0 -
Huge Analytics discrepancy when I turned off Analytics Module & Turned on GA via GTM
Hello, I was running universal GA via a GA Drupal module. We setup Google Tag Manager and setup a GA tag to run through GTM. When we pushed the GTM container live our Real Time was at around 1900 and when we turned off the Drupal module the Real Time was reporting around 1100. After 24 hours the sessions for that day were about 100k lower than what they usually are. Any ideas Why the larger discrepancy? Any places that are obvious to look? *I didn't setup the original Drupal GA module, nor do I know who did. Thanks
Reporting & Analytics | | JJLWeber0 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
How do you adjust the Google Analytics date range?
Hello! Every time I log into Google Analytics (via desktop), the date range is set to October 1, 2013 to October 28, 2013. I've looked throughout the GA settings to find a place where I change this default setting to anything else ("Last week?") but have not be able to find where that setting is. Can you help? Losing my mind,
Reporting & Analytics | | SmileMoreSEO
Erik0 -
Analytics options for website builder
I'm working on a website builder with a few friends and we would like to track traffic statistics for each site built on our platform. We're looking for a solution to dynamically generate analytics for each site published on our platform. I've used Google Analytics for a number of years, but I'm not sure if it's capable of doing something like what we're looking for. Any chance someone could throw me a bone? Thank you in advance!
Reporting & Analytics | | NickMacario0 -
Using Google Analytics network service provider
Hi What are people's views on using the Technology > Network > Service provider part of Google Analytics as a way to find companies that have visited a website? Then potentially contact them companies etc? Thanks
Reporting & Analytics | | Hughescov0 -
Wordpress + Google Analytics = Pulling My Hair Out
Hey Mozzers, Quick question for you- I have analytics set-up for a personal site I run and I know, verifiably it's receiving traffic, however, whenever I access my Google Analytics dashboard, it says I've had zero visits. Interestingly, today I had a colleague check the site from a foreign country and I could see the page views (within 15 minutes), however, I could not get any information about the site viewer. I have verified that the Analytics profile is 'receiving data' (which it is) and my Google Webmaster Tools is not reporting any issues? Finally, I went ahead and updated my profile so that it is pulling from 'www.mydomain.com' instead of 'mydomain.com', I don't know if that'll make any difference, but likewise, I didn't want to go and create the 'little kid in the elevator' analogy, where I'm just pressing a bunch of buttons just because they're there. So the only changes I've made thus far were deactivating Yoast's SEO plug-in and manually placing the GA code in the header and updating the 'Website's URL' in the profile settings tab of GA from 'mydomain.com' to 'www.mydomain.com'. With that, I am stumped and praying another one of the esteemed Mozzers out there may be able to help me resolve this. Any thoughts?
Reporting & Analytics | | NiallSmith0