Adwords Clicks correlating to Analytics Paid Visits
-
Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics.
Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis.
e.g 16th May.
Analytics > TrafficSources > Sources > Search > Paid = 208 visits
Adwords > All Campaigns, Total Clicks = 1153
i have found a few other questions asking the same thing here and here but dont feel they answer my question.
We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled.
Thanks, Tom.
-
It is possible that you have some broken links (bad urls) in you ads. Adwords checks to make sure your links are valid when you set up the ads, but if something changes with your website url later, you can go a long time before you notice that the clicks you are paying for are not landing on your website.
-
If Analytics is properly set up and connected to Adwords the first steps I would take are to review each campaign in Analytics and Adwords.
You should be able to cross-reference each campaign in Analytics with Adwords to review click/visit data. This way you may find a discrepency in a particular campaign - check landing pages, do they have the correct Analytics code?
It is most likely down to either incorrect or missing Google Analytic codes. Check that first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics - Users by time of day for speicific country?
Is there any way in analytics where we can check Users by time of day for speicific country?
Reporting & Analytics | | BPLLC0 -
Which one should I use...Google Analytics or AFS Analytics
Hi There, I am about to implement analytics for a customer site and I am wondering if I should use Google Analytics or https://www.afsanalytics.com ? I am leaning towards Google since it's pretty mainstream but I would love some feedback on the AFS ! Thanks everyone! Gary
Reporting & Analytics | | gdavey0 -
How do you setup a test analytics account?
I have created a test view but that is not helping with skewed data. Do you all just create a total separate profile with a different GA account for a non-indexed domain? How can I test tag manager and other things without messing with our data? I have our IP filtered out so it doesn't show up in reports but other event tags from outsiders will.
Reporting & Analytics | | Sika220 -
Reverse an Ecommerce Transaction in Analytics
I am looking for help on using Googles Reverse an Ecommerce Transaction in Analytics work flow documented here: https://support.google.com/analytics/answer/1037443?hl=en&ref_topic=1037062 Essentially an incorrect transaction was processed that was for such a large number that it is really messing up reporting. I have never used Googles outlined process and from my research it looks like it might not reverse the transaction for the date it was placed but ad a negative amount to offset it on the date submitted. This will still work for year of year reporting but it will mess up the data for two different days in one month. If someone who had done this before has any insight please chime in thanks! Here is a support thread about the reverse transaction messing up a different days data. https://productforums.google.com/forum/#!searchin/analytics/reverse$20transaction/analytics/gDiVNJDwx5I/BwlNJ9D6Lp8J
Reporting & Analytics | | RMATVMC0 -
Pinterest\Instagram analytics available?
Is there a way to add Instagram and Pinterest analytics to Moz? Is this already available and I am just missing it? VERY interested in this... thank you!
Reporting & Analytics | | Isaac55891 -
Best top 5 actionable insights from Google Analytics
Buongiorno from 14 degrees C cloudy wetherby UK 🙂 With a whole gamut of books out there are written around the topic of "Actionable Web analytics" where you have to wade through chapters of how to suck eggs and how to get analytics part of your business culture (whatever! most clients who look after their websites are entry level Marketing Execs who pay the digital agencies to do the thinking for them) I'd like to cut to the chase and list out say a top 5 of actionable insights a client would actually give the time of day for so heres my top five, whats yours? 1. Landing page bounce - showing them the £5k landing page designed with no conversion thinking is turning off customers
Reporting & Analytics | | Nightwing
2. Synching up PPC campaigns to analytics and showing them how much money they are waisting
3. Goal funnels - Showing them there 20 step shopping conversion funnel gets abandoned at step 3
4. Non brand keyword traffic (although a stack of this gets blocked by "not provided" Big groan...)
5. Event tracking on there 10 page carousel anner showing them no one clicks on banners 2 - 10 So under the strict label of "Actionable data only" from Google analytics whats your best insights you share with clients in the hope that they may actually give data reports the time of day! Grazie tanto,
David1 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
Setting Up Google Analytic with Sub Folder Sites
What is the best way of setting up Google Analytic for a website that has many sub folders? The main site is example.com and it has 40 sub folder sites like example.com/uk example.com/France etc etc Would it be advised to track a single domain in Google Analytic then create filters for the sub folder sites. Filters > Include traffic from > Sub directories Also with this method is it possible to view overall incoming website stats for everything? Previous experience would be great with this thanks 🙂
Reporting & Analytics | | daracreative0