How do you build authority for your website ? (after Penguin update)
-
Hi,
I was just watching one of the whiteboard Friday videos about the Penguin
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday
In the video he mentions building authority into your website,
My question is how do you build authority ?
Is it all about content?
Adding quality content to your site on a regular basis or is there anything else we can do to build authority?
Regards
Jay
-
Hi Jay,
You need to add quality content but make sure that this content receives exposure through channels such as social media. To add authority to your site you need to build your link profile up, but you must be very careful when doing this in a post penguin world as link profiles are under more scrutiny than ever. Make sure you focus on quality over quantity and definitely be careful you don't build too many links that have exact match anchor text. You need to focus on drawing people to your site and wanting to read your content to become an authority. I would really work hard at building a strong following on social media channels and I would work hard at building relationships and interaction between you and social influencers/authorities related to your niche. Once you establish such relationships you can then expose them to your content and then this will help gain exposure for your content, as they will hopefully talk about your content, starting discussions related to it and also making their followers aware of it through retweets for example. This will lead to people more people linking to your content and in turn increasing your sites authority.
N.B I also think creating a blog for your site and encouraging guest posts from relevant social influencers is a great way to build links and authority for your site as they bring an audience/following with them.
Hope this helps give you some ideas for building your sites authority. I would suggest looking at link building Q&As for more excellent ideas from the community. You might also like to consider content curation...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
American and Canadian spelling on the same webpage (impact on website and rankings)
Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark
Content Development | | marktheshark100 -
Updating Publishing Date on Blog Posts
Hi, We have been optimising and re-sharing old blogs posts from our feed. If we were to change the date of publishing on the posts in order to bring them to the top of our feed, would this have any negative impacts on the posts' metadata? Thanks!
Content Development | | wearehappymedia0 -
Blog.website.com or website.com/blog
Hello, I have a question, in some moz guidelines you can read website.com/blog is better/more recommended than blog.website.com. But when you look at the domain authority you see no difference. blog.website.com gets exact the same domain authority as website.com. So can somebody explain why website.com/blog is really better than blog.website.com? Or is there no difference? Thank you verry much
Content Development | | mystorenl0 -
My Guest Blog: Still A Good Link Building Resource?
In an effort to build some links, we want to really work on improving our blog content and exposure. We want to write two quality posts per week, and submit 1 quality guest post every 1-2 weeks. However, we're not sure how to go about submitting guest posts or who to submit them to? I found an all article from SEOmoz http://moz.com/blog/4-valuable-link-building-services but it's from 2010. Is myguestblog still a good source? Are there better ways of doing it? Also, is ever advisable to pay to submit a post? Some of the legal blogs (we're a law firm) have this option, but that strikes me as spammy or low quality links. Just to reiterate, we are striving to write high-quality useful content audiences will find beneficial, not just junk or salesmanship. If it takes longer than a week to write posts like that, that's fine. We just really need some specific advise on who we should be submitting our guest posts to and who we should avoid. Thank you all so much for any advice or suggestions, Ruben
Content Development | | KempRugeLawGroup0 -
Author Rank - Using the brand as the author
Hi i'm building a new site and want to start building up author rank right from the start. If you are building author rank for a brand, do you think its fine to use the brand as the actual author of the content, instead of a actual person? Or using a stage name rather then a persons actual name, and have your writers write under that particular stage name? Would love to hear peoples opinions. Cheers, Mark
Content Development | | monster990 -
Should we implement rel=author on every past blog post
Hi guys, we're in the process of implementing rel=author markup on our blogs containing more than 3,000 posts. They are written by about 50 different people, and some of them don't blog anymore or are no longer with the company. Should we have rel=author for all blog posts, even those published in 2006? Thanks for your help!
Content Development | | lgrozeva0 -
Syndicating content with rel=author tag in it
If I have an article with my rel=author tag attached to it, and then I syndicate that article to another web site, should I keep the rel=author tag in that synbdicated article? Basically, what I'm worried about is that there will be 2 duplicate articles with my author tag on 2 different web sites. (I intend to put a canonical tag in the syndicated article so there is no duplicate content penalty) What is the best practice for this?
Content Development | | greggseo0