Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Image file name, is it important
-
If I use the same image all over my site, do I need to change the file name to avoid duplicate?
Different alt text will be use on those images
-
The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.
-
Do you get any value/conversions out of that type of image referral?
-
My example was:
Filename: fireworks-display.jpg
Alt Text: Fireworks Display Night Extravaganza
Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.
-
Paul, I assume you mean making the image file name the same as the alt text? And both for the phrase that the page is optimized for, right?
-
As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic
-
You don't need to worry about some sort of duplicate content penalty for using the same image/filename all over your site. This is common practice, for example, Amazon uses the same logo image file on every page of their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 text and Header Image Overlap?
I have images with text at the top of every page on my site. But no H1 or H tags at all. I would like the text on the image to be my H1 text. But I don't want to be repetitive. What should I do?
On-Page Optimization | | Calligraphy0 -
Site name in page title - leave it or remove it?
Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies1 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
Do images work as a H1
Is a h1 tag wrapped image with a optimized alt tag as effective as text wrapped in a h1 tag?
On-Page Optimization | | EAOM0