Domain Authority Mind = Blown
-
Hi guys, I've focused on building my domain authority for a while now, it's stll low but i'm sure it'll increase.
My competitors have 0 backlinks to most of there products which is good, i guess. However they have a domain authority of around 70-80. Which is really high.
There product pages get a page authority from 60-70+ which means they rank very high with no backlinks. I can easily out rank them by getting backlinks but it's a very time consuming and costs quite a bit of money to out source it.
My question is... is it really all about page/domain authority? I can't see any other factors that allow them to rank high for the products. Also my mind is blown as you can create a blog with a high Domain authority such as Wordpress but that doesn't mean your blog will instantly rank high right?
Is there something i'm missing with there website? I'm so confused right now! Any help would be great.
Main competitor is: http://www.stinkyinkshop.co.uk along with http://www.cartridgesave.co.uk (Stinkyink to be a member here actually)
-
From what I can see you have entered the ring with the heavyweights.
This is a techsavvy niche and the people you are challenging work really smart and really hard. And they have been doing that for a long time.
I pay very little attention to DA, PA, etc. Instead I look at the content of the site and the buzz about the biz. To beat them you are going to need a popular site and a praiseworthy business.
Go to each of these sites and get a measure of their social cred.... cartridgesave.... 33,000 Google reviews... stinkyink... about 10,000 reviews. Check twitter and FB for their brands.
(I don't even live in the UK and I have heard of these businesses.)
These are businesses that people are singing about. People are typin' their domains into Google - asking for them by name - over and over again - every time they need a cartridge.
Lots of people will disagree (especially hard core SEO linkbuilders).
But I think that you will need a lot more than SEO to defeat them.
I don't think that google is going to look at the links of a website and rank them above these guys without a huge human popularity factor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mentions if domain slightly different to brand name
Hi, Just a question/discussion regarding mentions. I have read for the last few years that Google is able to give credit to websites who get mentioned without a link. Even a few months ago there was a big article on the Google update at the end of last year saying how mentions would become an even stronger signal than a link. My question is, if anyone knows, is there any evidence that Google and other search engines are able to give ranking credit to websites whose brand name is slightly different from the domain? Can the search engines figure out that it is the same thing? If not, then there must be a lot of brands missing out. Thanks.
Branding | | Brian_Dowd0 -
Separate experience on the same domain?
So my company is interested in creating a scholarship for medical students as a way to create more brand awareness and earn some quality links from universities and colleges. The problem is, we are a little stuck on where to place the scholarship within the structure of our site. First of all, our idea is to make the scholarship application process interactive and social. Candidates will create a short video where they answer one of the scholarship questions. Those videos will be displayed in a Reddit-style feed (sort of like Inbound.org) allowing people to vote for the ones they like. Videos with more links will rise to the top. The popularity of the videos will factor into the decision of whom to award the scholarship, but it will not be the sole determining factor. To do this properly, the scholarship should be its own experience independent from our main site. There will be several pages (profile, application, about the scholarship, the Reddit-style feed, etc.) so it wouldn’t really fit within our existing site. BUT if we put the scholarship on a subdomain we miss out on the link juice. Could we keep the scholarship pages under the main domain (mainsite.com/scholarship), but have it be its own experience with its own navigation? Will that look bad in the eyes of the search engines? We’d essentially have two sites on the same domain. Any help would be much appreciated.
Branding | | ba_seomoz0 -
Experience/suggestions in redirecting old URLs (from an existing site) to new URLs under a new domain
Please share your experiences/suggestions in redirecting a set of pages (10,000 or more pages/URLs) from an existing domain to new URLs under a new domain. Thanks in advance!
Branding | | esiow20130 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
301 or 302 for one of our domains
We have one of our sites that we got rid of and incorporated into our "main" site. We left a 302 redirect from the old sites URL to a landing page on the new site. It act as a branded stub page before registration. We are currently using a 302 to redirect from www.oldsite.com -> www.newbigsite.com/old-site Should I change this to a 301? I loose my google SERP ranking for www.oldsite.com if I do the 301 and it will be replaced by www.newbigsite.com/old-site correct? Thanks
Branding | | GeorgeLaRochelle0 -
Switching to a .travel domain - (recommendations and suggestions)
Hi, I am looking for an expert advise in terms of domain switching. I am in charge of a little colombian travel agency page "www.brandname.com" and i am thinking about switching to a .travel domain we purchased month ago. - "brandname.travel" I would like to share some thoughts and would appreciate any comment, suggestions or recommendations. "brandname.travel" url is shorter and more travel related I also think it is easier to remember than "www.brandname.com" we often use "brandname" in communications rather than "brandname travel" url within our site would be shorter i expect google to give more weight to .travel domains we also 301 redirect "brandname.travel" to "www.brandnametravel.com" Risks: we would loose positioning (for some important keywords we have top positions) less conversion less traffic customer not aware of .travel domains Question? how long does a recovery take? currently we 301 redirect "brandname".travel to www.brandname.com would this help repositioning our page? If we do this, when? Low search periods? -How strong do see a .travel domain compared to a non .travel domain? Any help is greatly appreciated
Branding | | cuchuco0 -
Will the word arse in a domain name cause a problem
I have a customer that wants to use the domain name cooksarse.com, what my concern is that the word arse may cause him problems with search engines, even get flaged as Adult content, or family filters. The site is a fun social site and nothing about it you couyld not talk about in church except the name of the site and domain. "cooks arse" am i being overly concerned or could this be a problem
Branding | | AlanMosley0