Best way of starting link building to a new website?
-
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming.
I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this.
Does anyone recommend a cost effective and ethical link building service out there?
Or are there any link building techniques to use that will help me out?
What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites.
Many thanks in advance
-
I'd be really careful with the directories - make sure you are only submitting to high quality sites. Being on too many low quality directories is a good way to attract the attention of the Penguin.
I think a press release is a good way to start. You can have one written about the launch of the site. Use a high quality service like PRWeb.com. Expensive, but will only get you quality links. There is also the chance it gets picked up by some reputable news sites. That's when you see those beautiful little spikes of traffic in analytics
-
Thanks for your responses. Some useful suggestions. I'm not sure if I have the resources to hire a virtual assistent just yet, but will keep it in mind.
In terms of link bait, what has worked well for you?
-
I would try to create some sort of link bait and submit to the main niche directories for the space - we have had some nice success from infographics and the like. Guest post work well as well
-
IMHO, there is no simple/short way. This is the part that is time consuming, but it is worth it. I always hesistant to trust this process to someone I do not know.
I usually start with a good plan.
- Find potential High Quality sites - (going for quality not quantity)
- Develop a tracking process (Excel or other cloud service).
- Contact the sites, personalize emails and provide value to them. It must be a win-win for both parties (Please note that win-win does not have to be reciprocal links).
- Rinse and Repeat.
I would suggest that instead to paying for a 3rd party to build the links, create the plan and hire a virtual assisstant. Give them a to do list and monitor performance.
That way you can oursource the repetitive process (e.g. submitting to directories, etc.) and have a good control on your link building process.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i build back link for competitor website
please tell me how can i build back link for competitor back link how can i check competitor back link
Link Building | | Vikran0 -
Internal Linking Building
I'm launching a new blog for my new website. What's the best way to do internal link building for 3D Scanning? Do I link 3D Scanning to another page on my website or on a different website that has high authority for 3D scanning? Thank You in advance! -Nick
Link Building | | X2Metrology10 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Link Building with Widdgets and Tools
Hi, We run a affiliate program and as part of that program we offer free tools that our affiliates can take in order to help them promote our product. We have also used these tools as a link building method as we provide highly useful information. We have seen on Google Link Schemes page (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356) the following part which we believe has only just been added: Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472
Link Building | | MotoringSEO
car insurance Our tool basically consists of a link of JavaScript with a link outside of the tool as per the following example: this super widget was provided by <a>mydomain.com</a> We are now concerned that a link building process that we have used for many years is now considered to be gaming Google. We also do something similar with badges that we give out to approved suppliers. These would look something like the following: Approved Supplier http://mydomain.co.uk/ Any recommendations on whether or not the style we are using would now be considered as wrong to Google, even though they add value to our partners sites. Thanks for any help in advance.0 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
Best Way To Set Up Link Structure
I have set up each page on my site to be a landing page as it were . Employing a couple of concepts one of which being that I do not want the user to browse away from the page to a page that has no contact form on it . I would in fact prefer as most landing page companies seem to agree that the user stay on the page where they land and contact me through the form . I currently have a page called my domain/links that displays a superfish Joomla menu that I have not styled or done anything with really because I only use it to access the pages while editing and have no real intention of a user Actually finding the page . I intend on eventually deleting it . Most of the pages on the site are directed towards geographical cities in the surrounding area . The pages are not duplicate content obviously but they are all speaking pretty much the same message to my audience . Hey this company does electrical work in your town . I have no problem with putting a text link menu at the bottom of the page before the footer with all of the pages on the site . However this being a content management site I could simply put this at the bottom of every page . Should I do this ? Or should I put this only on the home page and then have all the other pages link back to the homepage . Or should I do a hybrid of this and put them all on the home page and then on the other pages put Four or five links to different services that we do such as recessed lighting , under cabinet lighting , get a quote . Pages such as this that I actually want the user to possibly browse to Such as in a traditional website model . I am a firm believer that keeping the person on this page Leads to higher conversions . However visually speaking the opportunity to fill out the form is there on every page . There are many things to consider so I would like a few professional opinions . Thanks ! PS Merchant circle has been getting some negative press lately . I have a blog there that has a great page ranking . Previously I was copying a version of my text links and posting it at the bottom of my blogs . Is merchant circle still in good staining and a good bet for links ? opinions comments thank you !
Link Building | | SEOJunkie671 -
What is the Best Way to Site Structure My New Content?
I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links. My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc. From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page. I have a few options. Lets use "gold trading" instance. 1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?). Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages. 2. Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html. Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url? 3. Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading Any advise/questions appreciated.
Link Building | | trader2470