Rich Snippets - What am I doing wrong
-
Hi all,
This is my first post and I really hope someone in here can point me in the right direction.
Background:
I added Rich Snippets code to the footer of my site, tested it on http://www.google.com/webmasters/tools/richsnippets which all looks good. I was attempting to link reviews for our brand rather than specific products as these product reviews aren't available.Result:
Every page on my site contained the same rich snippets code and within a couple of days all the site pages were indexed including review stars. After another couple of weeks the review stars were removed from every page on the next crawl/index.Next Steps:
I removed Rich Snippets code from every page except my home page. The rich review stars appeared in the search results for a couple of days but in the past two weeks they have since disappeared again.What next?
I appreciate that I went about the implementation incorrectly but at this time only the home page contains valid mark up but no review stars in search.Has anyone got experience or advice to help me out in this situation?
Many thanks.
-
Ok I see, understandable - thanks for posting the Rich Snippets data instead.
In our experience, Google isn't showing stars in the SERPs for Organisations/Corporations, but they are for Places. This makes it possible to use schema.org's LocalBusiness with your company reviews, for which Google is showing stars in the SERPs, and this is how we've seen many companies serving up their ratings.
To my mind, it's perfectly legitimate to use LocalBusiness on pages that relate to real world locations, on your homepage if you have a single location, or on outlet-specific pages for businesses with multiple locations.
My assumption would be is that Google first interpreted your aggregate rating data as relating to a product, which is why you got stars showing. They subsequently determined the data was related to your organisation instead, and removed the stars.
I have absolutely no idea whether this would have been algorithmic or manual, but I've certainly seen a bit of a cleanup in the SERPs in recent weeks, and murmurings in the SEO world to that effect too - see http://www.seroundtable.com/less-google-rich-snippet-15216.html for one example.
-
Hi risplash,
Thanks for the response.
I'm afraid I can't share the company name for certain reasons. I have pasted the mark up below and replaced the company name section. I hope this helps somewhat.
Item
Type: http://data-vocabulary.org/review-aggregate
itemreviewed = COMPANY NAMErating = Item( 1 )
count = 48Item 1
Type: http://data-vocabulary.org/rating
average = 4.7
best = 5 -
It would be useful to have more information, the URL in question for example, or the Rich Snippets markup you are using. Wouldn't like to make any assumptions about your implementation, but to me it sounds like you are trying to use reviews of your company with "Product" markup?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review rich snippet with reviews hosted on customer feedback company's website?
Is it possible to enable rich snippets for reviews that are not visible on the page in question? A restaurant's Wordpress website mentions the average rating but the actual customer feedback and reviews are displayed on a page on the website of the feedback company. Would it be enough to implement a small widget (displays star rating, number of reviews and links to the review page) and add microdata/J-SON to convince search engines that the reviews are legit? Thanks in advance! Bas
On-Page Optimization | | SEO-Bas0 -
Advantage of using LocalBusiness rich snippets?
I am working on a website that has company profile pages. What are the advantages of using LocalBusiness rich snippets for profiles?
On-Page Optimization | | calf0 -
Schema and Rich Snippets What's the difference?
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks
On-Page Optimization | | AL123al1 -
Rich-Snippets with Sitelinks. How-to?
Quick question with a hopefully easy answer (and to get away from all this Penguin 2.0 talk). Does anyone have any tips for activating Sitelinks for landing pages other than your homepage? I've attached a screenshot to better illustrate what I'm hoping to achieve, but basically I would like our SERP to have the same extra links under our meta description as the #2 result. I haven't been able to find any direct information as to how to achieve this. Is their markup code involved? Another one of those things that Google just randomly does? The keyword in questions is, "teaching jobs abroad" FYI Any factors that would point me in the right direction would be very helpful! Andrew qmK77hq
On-Page Optimization | | dunklea1 -
Rich Snippets
Hi guys, Working with a client that we did not design, build or code their website. And further more they are happy with their website, and to be fair, its all fine. We are there to try help them improve their poor overall ranking positions website contains an e-commerce solution and as part of the project we are implementing Rich Snippets. Anytime we have used Rich Snippets, we have always followed Google's guidelines and well structured each product page to adhere to how Google advise. (we have also designed and coded the clients website in these cases, or indeed restructured certain pages). Problem with this website is the product layout is all over the place. So my question for people who have used Rich Snippets, have you ever deviated from the layout as advised by Google For example, with this clients current structure ,we would need to open the product snippet like example below, mark up what we want to use, but between the opening and closing tags, we have content that is not being used for Rich Snippets Their Product£39Client has a section here containing information we will not use for rich snippets<.div>Anther section containing more irrelevant stuffProduct DescriptionProduct ID: SKUCode <--- Close Schema product ----> I have tested the above structure out with Google's tool, and well its finding all the rich content fine, I am just worried that the two divs in-between the opening and closing tag for the Product Div may cause problems. Has anyone deviated from the exact flow as outlined by Google and still got their snippets displayed fine Thanks in advance John
On-Page Optimization | | Johnny4B0 -
How to implement Rich snippets on dynamic pages?
I'm working on an e-commerce website, and I want to recommend to the client rich snippets, however only the main menu pages are the ones that have an actual static landing page, the rest are dynamic content pulled from a database. How can I implement rich snippets in this situation? or is it only applicable to static pages? Also when I optimized the title tags and meta description tags, the dynamic content is pulling these tags from the main categories, so Seomoz indicates there is a bunch of duplicate meta description tags and title tags. Any tips for this?
On-Page Optimization | | nrv0 -
Google SERPS showing wrong page.
I am new to SEO and trying to rank for keyword 'corporate entertainment' and my site is currently at 26. However google is showing the homepage http://www.musicliveuk.com in SERPS as opposed to my optomised page http://www.musicliveuk.com/home/corporate-entertainment. Any ideas why it is choosing so show the home page as the most relevant result?
On-Page Optimization | | SamCUK0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0