How do I correctly use YouTube?
-
Hello!
I have a someone that does online guitar lessons - their site is www.frethub.com. They use YouTube videos to promote the lessons on their site like this one - http://youtu.be/C1dOYys0H14, they're not the complete lesson but an intro to entice them on. The videos are of a really high quality and have had a few hundred hits in a couple of months - when I did a search on YouTube for "ledato guitar lesson" as an example they were nowhere to be seen despite the quality of the video and using tags etc.
Anyway long intro! What I was wondering is are the rankings on YouTube based predominantly on number of hits or is there a way to use the tags better (presently they put in keywords and what comes up in the autosuggest), does how recently they were uploaded, author authority etc have anything to do with it?
I appreciate it's a massive subject so any help is much appreciated
Thanks alot!
-
Look at the annotations here: http://www.youtube.com/watch?v=7qc_hgpe6eA
You can put "Subscribe to Our YouTube Channel Now" or something similar.
Some advice, don't think it's tacky to put this on your videos. They are free anyway.
By the way, I used to be like those guys in that video. Now I were a suit and lost the accent LOL.
-
Hello - thank you so much for answering! Do you mean put a screen up at the end saying something like "if you like this video give us a thumbs up and subscribe"? Is it ok to do that and not seen as too tacky?
-
That's wonderful thank you - I can go back to them with something solid and make a plan now!
-
I would try to get more thumbs up. I actually would put it during the video. Also I would put "SUBSCRIBE to Our Channel"
-
Yes, great starting points. Some of the fields may be different but the overall concept is the same as page SEO (page title, headline, text, etc.). Adding it through their site is also great as is social sharing.
-
Thanks so much for responding! So having keywords in the title text and closed caption, perhaps promoting the video on their website to encourage hits and promoting throughout their social media network to encourage some shares and links back perhaps - would that be a good start? I have bookmarked that website - thanks so much! It's really appreciated
-
SEO for these videos may need a bit more help. Higher number of views is good, however, selecting specific keywords - per video - is important, using them in the title, text and closed caption also make a big difference.
So,for example, I wouldn't recommend trying to optimize multiple videos for "ledato guitar lesson." Inbound links to the videos/video embeds also play a role. This is a great site for video SEO that can get into lots of detail: http://www.reelseo.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you get rich snippets for Youtube hosted videos?
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
Image & Video Optimization | | TMI.com1 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
What is the best youtube SEO strategy?
Ok- I have ten different you tube videos, i have done some article marketing, blog commenting, press releases, bookmarking, web 2.0. My videos are in highly competitive niches and i have some success with my videos for short time period. But it had been very difficult journey so far. Can someone give me the sound strategy for back links for youtube videos?
Image & Video Optimization | | Sajiali0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
What's the best method for posting the same video with different phone and address on YouTube?
For a franchise network, what's the best method for posting the same video that is tagged with different phone numbers and address per each location on YouTube? Will this get removed as duplicate content eventually? Or if I use the geo-tagging feature, will this help?
Image & Video Optimization | | BasementSystems760 -
Multiple use of a YouTube video on site
Hi I want to add the same video (that is hosted on YouTube) onto a website on more than one page. Is it ok to use the same same video link in each instance? Are there any benefits in doing this? Are there any detrimental effects from an SEO perspective? Thank you
Image & Video Optimization | | PH2920 -
How much does a link from a YouTube video to a site affect its pagerank?
How much does a link from a YouTube video to a site affect its pagerank?
Image & Video Optimization | | JLAW0 -
Image SEO - Does having multiple sites using same image help?
I'd assume that if many websites reference the same image on a server that this image would rank higher in image results than a similar image that is only used on 1 website.I have yet to do any testing with this to be certain, but how important does this factor seem to be in regards to image SEO?
Image & Video Optimization | | art-boy0