Tried to find correlation between SEOMOZ statistic and google ranking.
-
I've made Google US search and than tried to compare SEOMOZ data for first few result. I've used Open Site Explorer and On-Page Report Card. On attached picture you can find this statistic. Pages are sorted in order as they appear in Google search.
For me is big question why position 2 and 4 is so hight and 6 is only 6. And what position 6 should do to go up.
Thank you.
-
One more question, Is this more question of on-page optimization, or amount and quality of link still can change rank position?
Thanks.
-
Thanks.
Actually, I've just checked Google search again and site#3 disappear from top20 for the same key word.
I've tried to compare pages #1 and #6 by content, for me they have the same level of content - just category page from eCommerce site.
Any way thanks a lot. We will try to dig deeper.
-
Hi William,
I've put some thoughts on the on-page issues below, however I should say that I don't think you're going to find the answer to your question by lining up metrics.
If it was that simple, we call all reverse-engineer Google's algorithym and retire to the Bahalmas
Looking at metrics is a good starting point, however to really see why a search result is sorted in a particular order, you've got to look a little deeper and delve into the content.
Thanks
David
-
Sorry, I've not actively answered the question;
In theory, site 6 needs to become more relevant to the keyword. So start by looking at the usual on page factors (page title, H1 tags, alt image descriptions), and then move on to the page content itself. Ask yourself a few questions:
- What is the user looking for when they use the keyword, does my site provide the best answer?
- Can the content on the page be considered the definitive answer/guide/resource for that query?
- Would the grammar, style and format pass professional Editorial standards?
When site 6 could (honestly) answer yes to these three questions, they would see their ranking for this term improved.
Cheers
-
Thanks
At the and of my picture there are statistics from On-Page Report Card
http://pro.seomoz.org/tools/on-page-keyword-optimization
For the same keyword that was used for search.
2 and 4 do not look perfect there too.
Can we discuss this part?
-
Hi William,
The issue here is that these metrics only take into account a sites authority, they do not look at how relevent the page is to the users query.
So for example; if the user searches 'where is the best place to eat in Seattle?', the results in 2 and 4 might not be particularly powerful domains, but they may have pages containing great articles on the best restaurants in Seattle. On the other hand, site 6 might be a page on a powerful and well known domain, however the page may only have a loose reference to dining in Seattle.
Google wants to answer the users query in the best way possible, and sometimes the best answers come from pages and sites that haven't been around long or haven't done any active link building.
Building up trust and authority through links is only half of the battle, if your page isn't relevant for the search query it will struggle to break the top spots.
Thanks,
DAvid
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google RankBrain Update Affecting Ranking Reports?
In the past 2 months we have been seeing a large amount of movement in our ranking reports in Moz Pro. Here is what is going on: We run reports for around 15 different clients using Moz. We also track around an average of 100-150 different keywords for each client (some more, some less). What I have seen lately is that we have a week where the sites do great, next week a large shift down. The week after a large shift up. The next week a large shift down. Rinse, repeat. It makes it very hard to spot the trouble areas on a page or keyword when there doesn't really seem to be a consistent way of knowing what the trends are. It appears to be random, and the next week they seem to recover, along with some that do not. We will see some keywords drop 30 places, only to regain the majority of that drop the following week. Some of the sites have received content updates while others have remained largely untouched. It is very confusing to see this pattern, and I have tracked it for about 2 months. Is anyone seeing a similar pattern in their reports? Could this be related to the rollout of Google's RankBrain, the new AI learning tech from Google? Most of the keywords are tracked are not long tail, and are basic local business/service type of keywords. Plumber in St Louis, etc etc
Moz Pro | | David-Kley1 -
When is rank tracker going to work
has anyone heard when rank tracker under the research tools is going to be working, been a very long time. I use this tool to check on the progress of sites, I know that it is in the campaigns per week but i want the tool under the research tools and feel a bit let down by semoz over this
Moz Pro | | ClaireH-1848860 -
Massive Rank Changes in Bing/Yahoo Only - What's up w/ Rank Tracker?
I'll be honest, it's pretty shameful how little attention I give Bing and Yahoo. But something recently caught my eye - I have a client who according to rank tracker is all over the place in yahoo/bing...up 20 positions for some kw's, down 12 for others...meanwhile Google's holding steady, and Google data seems mostly accurate - with one exception of showing 46th position for an exact match branded search that they're #1 for. I know Rank Tracker has been going through some fine tuning, right? I don't manually check Yahoo/Bing - I can't imagine those #'s are accurate though. Am I right to assume it's incorrect data? Just curious, any insight would be much appreciated. Thanks
Moz Pro | | SVmedia0 -
Rankings in Google.be - 3 languages
As the site of my customers is in 3 languages, I also want to monitor the rankings in 3 languages. I do have the possibility to monitor them in seomoz: google.be english google.be dutch google.be french However, in the report (http://pro.seomoz.org/campaigns/227154/rankings) I do see the 3 columns, but the title is only google.be, WITHOUT the language selection. Not really helpfull... Any advice? oNDu9
Moz Pro | | nans0 -
What's with measuring search rank?
Okay, here 6 different ways to measure search rank on Google U.S. and I get 6 different answers: Looking for search term "Lunch Bags" for the site Zappos (just a random example - no connection to me). SEOMOZ RankTracker - #49 SEOCentro - #36 http://www.seocentro.com/tools/search-engines/keyword-position.html ZendProxy.com - #21 (an anonymizer proxy) anonymouse.org - no rank (another anonymizer) Mikes Marketing Tools - no rank http://www.mikes-marketing-tools.com/ranking-reports/ RankingCheck.com - #38 Can you duplicate a similar variation? What gives? Which if any of these would you rely on? Thanks... Darcy
Moz Pro | | 945010 -
Has the relevancy of SEOmoz tools disappeared?
I have A rankings for my on-site grades for my most important keywords. I have no Critical issues and no Warnings with my Crawl Diagnostics. Most of the Competiive Link analysis data shows my site beating out the competition. If all this is accurate, how can my SERPs continue to decrease and lesser pages with terrible optimization and backlinking be ranking higher? I even have a facebook page beating me in the results. If there is nothing left for me to address using SEOmoz, and I keep getting worse & results, doesn't it mean that the SEOmoz tools are not relevant to producing actual results? Or, am I missing something?
Moz Pro | | TOPYX0 -
Drastic Difference between Ranking in Seomoz Keyword Ranking and non-personalized Google US Search
Hi everybody, for some of our keywords we saw a huge drop in ranking in the Seomoz Dashboard, yet when performing a non-personalized Google US search we still hold our old positions. Now, I am worried whether this is an upcoming Google penalty or just some bug in the latest crawl. Did anybody ever experience something similar and how could we find out if we were indeed penalized by Google (as we did some major linkbuilding campaign for these keywords recently)? Cheers and a major thanks for your suggestions, Tobias
Moz Pro | | space560