Reached No. 1 for my Keyword, what next?

[YNWA]

Hi,

After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com.

I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for.

But were do I go from here?

I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase?

What would people advise?

Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on?

Any help would be great.

Thanks

[TheeDigital]

Ah...as a one man SEO firm, I can understand that you're worried about pushing yourself too thin when it comes to marketing your keywords.  
However you always want to diversify your portfolio, only ranking for one keyword can hurt your business and your website, as Google might see it a bit too spammy.  I'd keep an eye on "creative recreational trainers", but I'd definitely focus on your other keywords including "armani jeans" and "vivienna westwood shirts".

[TheeDigital]

Ah...as a one man SEO firm, I can understand that you're worried about pushing yourself too thin when it comes to marketing your keywords.  
However you always want to diversify your portfolio, only ranking for one keyword can hurt your business and your website, as Google might see it a bit too spammy.  I'd keep an eye on "creative recreational trainers", but I'd definitely focus on your other keywords including "armani jeans" and "vivienna westwood shirts".

[YNWA]

Yeah I will be moving onto other brands eg. armani jeans, vivienna westwood shirts etc... but what do I do about the creative recreation trainers phrase? Leave it, top it up now and again, continue to market it along with other brands?

As a one man team, too many brands and I find it impossible. So taking 1-2 brands and trying to do well on them.

[YNWA]

Yeah I will be moving onto other brands eg. armani jeans, vivienna westwood shirts etc... but what do I do about the creative recreation trainers phrase? Leave it, top it up now and again, continue to market it along with other brands?

As a one man team, too many brands and I find it impossible. So taking 1-2 brands and trying to do well on them.

[YNWA]

Thanks Mat and Anthony.

When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?

Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?

When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?

Thanks

[YNWA]

Thanks Mat and Anthony.

When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?

Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?

When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?

Thanks

[YNWA]

Thanks Mat and Anthony.

When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?

Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?

When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?

Thanks

[TheeDigital]

Find out what content people are viewing on your website and what people are sharing, use this as a basis to not only expand your keywords but your business as well.  If there's a certain piece of content or item that your customers like, find a way to market it.

Just because "creative recreational trainers" is ranking high, doesn't mean you should stop marketing.  Find other keywords similar to your niche and go after those as well.

[anthonydnelson]

Great link Mat.

In short: Focus on widening your reach. Expand your keyword list and create more content for those keywords. Also- run tests on your site to see how you can better convert existing traffic.

[matbennett]

You might find this thread interesting: http://www.seomoz.org/q/when-keywords-are-on-the-top-of-the-google-search-engine-then-what-to-do

Someone posted the exact same question earlier and there are some good responses there.