My worst performing pages all have this /products/ URL structure...?
-
I rank first for my brand "example" on example.com
But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages.
My product pages are outranked even by some of my shorter blog posts about the product.
My product pages are the only ones on the site that use a folder/directory in the url.
example.com**/products/**product-one is nowhere but this is the main product page.
example.com/short-blog-article-about-product-one.
Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources?
Thanks
-
Hi Milosz, thanks very much for your reply. I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works.
Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended.
For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap.
I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.
-
Hello,
Not sure if you figured it out but looking at your most recent ranking it seems you still have this issue. Your Title tags are just fine. Yes the H1 could be optimized but I've seen worse cases of H1s so this can't be it. What I did find out is that your product page has duplicate content shared with other pages therefore Google is picking the page with absolute unique copy as best option.
Check out where your testimonial's copy reside: https://www.google.com/search?q=%22Up+until+two+years+ago+I+was+a+gym+bunny+exercise+freak%2C+then+ill+health+meant+I+had+to+stop+exercising+on+a+regular+basis.+This+almost+drove+me+to+insanity.%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
I could be wrong but I don't think you were planning on having this page indexed:
http://www.reviber.co.uk/reviber%20plus%20success%20toning%20my%20legs%20and%20arms
You could fix this in a various ways, robots.txt/canonical but I would make sure google doesn't crawl your "testimonial" urls. .
Hope this helps,
Milosz
-
Edit.
-
Thanks, yes I know about the h1, those issues are also common to the much better performing pages.
-
Hmmm...one thing I notice is that you have the
tag say "Reviber Products" on each product page, rather than being the name of the product (for example:
Reviber Zen Physio
". That would be my first, easy fix to help boost the products.
Also, you may be stuffing your title tags a little much. The title for the Zen Physio page is 77 characters (Reviber Zen Physio | Percussion Hand Held Deep Tissue Body Massager | Reviber) You should try and keep it under 70.
-
-
That could not be your issue. I would look elsewhere. If you provide the actual URL we could take a look at it and see what could be done to improve rankings for the product pages.
-
I should add a few things:
-
Bing ranks these product pages at No1 for the respective products.
-
There is far more content in the product pages than in the blogs pages that outrank them.
-
-
Also, while URL structure can help, there are dozens of other things that can affect ranking. Does it use a CMS that renders the pages really slowly, but the homepage is solid HTML that pops up in no time? Do your product pages have useful/informative title tags and
tags? Is there good textual content on the pages that would pull in search results?
There are loads of other things to consider.
-
Well, looking at the scenario you have mentioned doesn't show anywhere that slashes are that cause of low search engine ranking. in-fact slashes doesn't even play any role in search engine position.
You need to strengthen your inner pages by acquiring some quality one way links (Do not purchase links), build link manually and gradually with the help of articles, PRs, guest posts, comments, blogging, etc.
You may want to PM me the url of your website to look into the real problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL has on Page Grade "A" - Now What?
Nevermind, got some good ideas and i'll look into it and report back. thanks anyway
Image & Video Optimization | | Prime850 -
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
Setting Up Localized City Pages and Duplicate Content issues
We are setting up landing pages on our site that will cater to specific cities, in an effort to be more relevant to the users in those cities and also capture more localized traffic. These regional pages will each have a unique paragraph at the top, but below that is a sentence or two about each product line that would be difficult to rewrite with quality more than 10 - 15 times. Would the paragraph at the top of the page be enough unique content (about 4-5 sentences)? Obviously the duplicate content wouldn't be to my advantage, but is it really necessary to rewrite the other sentences about the product lines? What's the most efficient method to complete this project in a whitehat fashion?
Image & Video Optimization | | InetAll0 -
Url in Google Places bulk upload
Hi, I'm preparing a bulk upload for Google Places and have a question about the url of every individual place. The website is structured this was: www.website.com/entrepreneur-X
Image & Video Optimization | | nvs.nim
www.website.com/entrepreneur-Y
... But you can reach every individual entrepreneur like this as well: www.entrepreneur-x.com
www.entrepreneur-y.com
...these URL's redirect to the pages listed above and they use the e-mail address info@entrepreneur-y.com Should I use www.website.com/entrepreneur-X or www.entrepreneur-x.com in the bulk upload? I think it's best using www.website.com/entrepreneur-x because the other url is a redirect. What do you guys think??1 -
Does each listing in Google plcaes need a seperate URL?
Hi We have a client who has several car dealership fracnhises located located across two suburbs - so we are creating a places listing for each (with a separate address and phone number). My questions is should each location also have a separate URL (the dealership only has one website covering all locations). The Google guidelines state that you must; Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location. Use a local phone number instead of a call centre number whenever possible. Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business. Really appreciate any feedback!
Image & Video Optimization | | E2E0 -
Anybody knows of agencies who produce/optimize/market video content?
Hi everyone. Hope someone can help me hook up with a video content provider. Need one to produce optimized video content and market it, too. Did a Google search and found some. But I trust a crowd-sourced answer so I try here at SEOMoz. Anybody?
Image & Video Optimization | | macmallseo0 -
Do search enginges prefer pages with mobile websites on the mobile phone?
Let me explain what I want to know: Somebody searches e.g. for a hotel on his mobile phone. Do the search engines rank websites with special mobile pages better than others? I am not considering the local factor here (let's say there are hotels nearby with or without mobile websites). If not, is there a trend for that? Does anyone have some datas / examples / experience about that?
Image & Video Optimization | | petrakraft1