A/B Testing. What do you use?
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About to do some A/B testing (conversion improvement) for multiple clients. There are so many solutions out there. Does anyone have any suggestions.
A/B testing will be done for both SEO & PPC Campaigns.
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Thank you for your feedback : ]
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Had been using, and was happy with Google Website Optimizer, but since they retired it and moved to Google Analytics Content Experiments we've had mixed results with it. For some experiments it seems to work with a hitch, but a few of our experiments have been problematic in terms of accuracy. Have a look at the Google groups product forums and you'll see many, many people having issues with it.
We're going to try Visual Website Optimizer next, it has all the features we need. We also looked at Optimizely, but from what I could tell it doesn't letsyou run experiments by simply supplying the URLs you want to test, you have to create your variants using their editor.
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My preference is Optimizely. It does everything I need it to. I've run tests where I've changed multiple elements on multiple pages, and it's super simple to set everything up. We also test for multiple goals on our site with differing revenue, which they support seamlessly. You can try it out for free on their site without creating an account or anything, to see how you like it.
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I like tio use http://visualwebsiteoptimizer.com/ it's very easy to use and it has great features.
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