Press Releases Weekly
-
Hello,
I know this has been answered in the past but we have been doing press releases multiple times per week, and have been getting Great referrals, at the same time our link count is climbing. Can this have a negative effect on the overall site? Should we be doing these less often?
Thanks very much!!!
-
Sorry to bug you again, Is there a specific reason that you use naked urls is it just to avoid getting hit by google? If so using naked urls in press releases would not serve any seo purpose at all? Only using the traffic the PR generates itself to direct your traffic?
Thanks so much for your help today!
-
Thank you, Ive been doing my best to diversify my backlinks, possibly looking at an seo firm to help out, workload is just too much, between articles, blogs, custom content social, backlinksyou need a small army.
If i use naked urls that way in all of my Press Releases, how will that help? Will it just help avoid the penguin update?
Thanks Tina!!
-
I don't think it will hurt your rankings look at pr news sites most of them have tens of thousands of pr links however, I would try to diversify my back linking profile if I could. Possibly add some directory listings, social listings, and site links as well.
I would only use plain urls like "http://www.example.com"
-
Ok Got it, typically the main PR site will show for a few hours then disappear, They really stick when higer Page Rank site pick it up, but it is all the same content.
-
That's what I'm saying. Other than traffic, there's little or no SEO value in the links on these press release sites. No sense trying to put keywords in there that have the potential to get your caught up in a Penguin filter. The real SEO value comes when the press releases are picked up and written about.
-
What is the benefit of using naked urls? I have a paid account that Ive been using broad anchor text with, and a pre PR site that will only allow naked urls, that actually ranks pretty good in Bing, but not in Google.
Do you have a good site/source that I could use as a guideline while building my link profile?
Thanks
-
They PR service recommended approx 1 link per 100 words to keep safe, Maybe we can slow down with the releases and do them only 1-2 times per week now. The industry we are in shows, dates, games are always being announced.
-
Anchor Text usage seems to be a strong factor in the first version of Penguin. If you're using too many and the press releases get widely picked up, then yes, I'd say you are vulnerable to be being caught up with Penguin.
When I do press releases, I tend to link with Domain.com, www.domain.com or just "domain" ..when referencing the homepage. For internal pages i use naked urls ..which are just links that use the URL as anchor text -> http://www.domain.com/internal-page.
-
Just use your links in those press releases like "Brand Name" linked to "http://www.example.com" and so on. You can also do plain links like http://www.example.com and so on. I hope this helps.
P.S. Any one kind of links, when you over do them, they become unnatural links. Specially when they become a higher percentage of your overall link profile.
-
Can they hurt our organic position as we have been pushing them out mulitple times weekly. Can you show me an example of how you would setup the urls or branded terms?
Thanks so much!
-
I would do no targeted anchor text, period. Stick with naked urls and branded terms.
-
Would it be alright no use Broad anchor text in the PR's? Since using the service ive seen a very good boost in site traffic.
-
Press releases really should be saved for content that is really newsworthy. Does that happen for you every week?
I believe links that come directly from press release sites (such as PRWeb) and the sites that immediately republish them (such as news.yahoo.com) offer very little or no seo value. The real value comes when a journalist, publisher or blogger notices your release decides to write about you or your product.
Also ...If you must do them weekly, I'd avoid including any targeted anchor text in the releases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Online press coverage: publications asking for fee to add backlink. Should I pay?
For the last few years I've been gaining steady backlinks for my clients by producing online press releases for them (e.g. publishing results of a survey they commissioned, or their expert opinion on recent news, etc). The online coverage included a backlink naturally or by me just asking the publication nicely. But recently I'm finding that publications are asking for a fee to publish the article (with a link) or they will publish the article for free, but will add a link for a fee. Note: these publications aren't link-building-sites, they're good DA sites such as https://www.femalefirst.co.uk/ and https://www.moneymagpie.com/ (MOZ DAs of 80 and 56 respectively). The fees are around $200 each. The clients can afford to pay for this type of coverage, but is there a risk in these cases with Google?
Link Building | | AndJH0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
Do Press Releases Show Up as Links?
We release a press release nearly a year ago: http://www.prweb.com/releases/2012/2/prweb9185282.htm However, I can't find the links or the prweb.com linking domain in our link profile. I've see MarketWire links show up in competitors' profiles. Is this just an issue specific to PRWeb or am I missing something? Thanks!
Link Building | | Kibin0 -
Should I link to my Press Releases?
I just created my first press release at prlog.org using the free account, which lets you have one outgoing followed link. Question: Should I link to my press releases from my web site? I made the mistake of doing link exchanges in the past, and worried Google would detect it as a link exchange. It would be nice to link to the press releases on my site while still getting the benefits of having an incoming link from a site with PR 6. Is prlog.org a good site for press releases? Is there another one you recommend that is free or inexpensive? Is there any benefits to using multiple press release sites, with different content on each site? Thanks!!!
Link Building | | eugenecomputergeeks0 -
Formatting of Links in Direct Press Releases
I have been looking around but not found any great suggestions. If we send out a direct press release to a journalist, eg to their email address, what is the best format to send it in (eg word, pdf, rtf, html)? Also, if it was to be sent out as a pdf or word doc, is there a good way to put links in there to increase the chance of them putting a keyword link in the article if it was to be published on their site? Would a hyperlink in there be confusing or is that ok?
Link Building | | edwardlewis0 -
SEO Value of Press Releases
Is there still any SEO value of paid press releases services, such as PRWEB which let you embed keyword text links? Or would the associated cost be better spent elsewhere? Thanks
Link Building | | WCR0 -
Submitting Same Press Release to Multiple Sources
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking. I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb. Comments? Opinions? I would really like to hear them.
Link Building | | TKIGWebTeam1