Best Practices For Google Analytics
-
Does anyone have any recommendations or resources for best practices in using Google Analytics. Specifically, as they relate to SEO and managing and monitoring several websites (i.e. registering/managing multiple accounts vs. master account, etc).
-
Below are a few recommendations. Let me know if you have any questions or if
you need further clarification. Thanks.- Create your own GA account. This will give your clients the ability to
grant you access to their account. - Be sure to user an email address that’s similar to you company name or domain. It makes
it easier for client’s to identify within the user managers. - Whenever possible, have your client grant you
user access to their profiles. Your
account is limited to 25 accounts that you can create. The last time that I checked, you can have
access to an unlimited number others “master” profiles. - Get access to the client’s account for
historical data and trending - Create duplicate profiles to avoid issue with
filters & regular expressions
Check out : Advanced Web Metrics with Google Analytics by Brian Clifton too.
- Create your own GA account. This will give your clients the ability to
-
Here is the Google training for Google Analytics. Take a look at this link: http://www.google.com/analytics/education.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Search Data in Google Search Console (Search Analytics)
Wondering if anyone has experienced 0 data in their Google Search Console (Search Analytics) and found possible solutions to retrieve data? We have a few clients who, prior to the update to Google Search Console, were getting data regularly in terms of the Search Queries report, but ever since the update to Google Search Console, they are no longer receiving data. As an FYI, both the www and non-www versions of the website are verified in Search Console and the XML Sitemaps and Robots.txt files are clean, tested and working fine. Any insights or experience of sites showing 0 data in Search Analytics? Any possible solutions would be greatly appreciated. Thanks!
Reporting & Analytics | | SEO5Team0 -
Where to find "Keywords that Sent Organic Search Visits" in Google Analytics?
Hi everyone, Tried searching for this answer but couldn't find it. In the new analytics, I can see that there is a graph that shows the number of unique keywords that brought traffic to our site sorted by weeks. I can't seem to find this data in Google Analytics. I can only find the number of visits but not sorted by how many keywords, instead it is just # of visits from all of the keywords. Thanks in advance. SZ
Reporting & Analytics | | swzhai0 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
My GA code is on my site but Google Analytics isn't being pulled into SEOMoz...why?
The CEO wants me to present an SEO plan next week for three of our sites; however, I got this message when I went to campaign overview tab: "It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection." I double-checked the GA code and it's the same on both our site and in SEOMoz...what gives? I clicked on Choose Your GA Profile->Set GA Account and Profile then got this warning: "Are you sure you want to change your Google Analytics connection? Changing your connection will reset our cache of your historical GA traffic data." I need this data pronto so I can set strategy for three sites; any help would be greatly appreciated! Darrell
Reporting & Analytics | | AdviceElle0 -
Google analytics and software applications
Hei Guys. I think i know the answer for this one but i thought i ask you in order to be 100% sure. Ok let's go.. So i set up url based goals in Google analytics. My website (what are running on WordPress) has google analytics enabled but just before customers makes desired action i have to send them to the application page. Trick is that the application page is not running on wordpress and doesn't have google analytic tracking. After customer fills the application form i send him to my /thank-you page on my wordpress site. My question is: Does the conversion still count because customer left my website for a minute in order to fill in the application form? Best Regards, Tauri
Reporting & Analytics | | seopartnermarketing0 -
Google Analytics Site Search to new sub-domain
Hi Mozzers, I'm setting up Google's Site Search on a website. However this isn't for search terms, this will be for people filling in a form and using the POST action to land on a results page. This is similar to what is outlined at http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012264 ('<a class="zippy zippy-collapse">Setting Up Site Search for POST-Based Search Engines').</a> However my approach is different as my results appear on a sub-domain of the top level domain. Eg.. user is on www.domain.com/page.php user fills in form submits user gets taken to results.domain.com/results.php The issue is with the suggested code provided by Google as copied below.. Firstly, I don't use query strings on my results page so I would have to create an artificial page which shouldn't be a problem. But what I don't know is how the tracking will work across a sub-domain without the _gaq.push(['_setDomainName', '.domain.com']); code. Can this be added in? Can I also add Custom Variables? Does anyone have experience of using Site Search across a sub-domain perhaps to track quote form values? Many thanks!
Reporting & Analytics | | panini0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
Google API Tools - Next Analytics
Have you used any API tools like Next Analytics and/or can you recommend another tool that is particularly useful for a SEO?
Reporting & Analytics | | KnutDSvendsen0