On-page score vs adwords quality score
-
Dear Sirs.
According to your on page SEO card my page gets an A grade. But in google adwords the quality score is 3. Why is that? What's the difference?
Thanks for your reply.
Gela
-
Thank you very much.
-
Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.
Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.
Somewhere on youtube there is a guy from Google explaining it.
-
Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.
Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.
Somewhere on youtube there is a guy from Google explaining it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Landing Page Idea
I have an Insurance Agency and I'm working on new landing pages to hit our surrounding cities. my 1st question is: On my Homeowners Insurance Page, can I add a section for Area's We Insure. To look like this Area's We Insure Allen Plano Frisco McKinney Highland Park Then make each one linkable to it's City Landing Page? Is there any reason this would hurt my seo? 2nd Question: Can I have the City Pages hidden from my navigation- as I already have a huge drop down menu already. Would any of the above hurt my seo**? ** Huge Thanks in Advance!
On-Page Optimization | | MissThumann0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Duplicate page title - blogs
Hope someone can help me, I am a total SEO noivce so please be gentle. My first report shows that I have duplicate page titles. I have been through and changed all of these so they are different and after my latest crawl they are still showing as duplicates. I am wondering if this is because it;s a blog, here is one of the duplicates: http://www.cottagesoapcompany.co.uk/blog/?row=1 Hope you can help!
On-Page Optimization | | emmamoulden0 -
How to improve On-Page Grades for Top Ranking Pages
please help me - i dont know or understand how to improve on-Page Grades for Top Ranking Pages
On-Page Optimization | | pwwukpw0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0 -
Spammy keywords on a page
My client's website has a box of text on each page that is spammy and horrible to read and stuffed with keywords. The text boxes are there only for search engines as they mean nothing to humans. I say remove them as it must be doing more harm than good. However, my client is scared to remove them as the text has been there on each page for ten years and he is worried about a drop in visitor numbers if they are removed. Is he right to be worried?
On-Page Optimization | | mascotmike0