Magento Multi Stores and seo
-
Hello all, im not that clued on SEO and only know the basics so please bear with me! I've just had built 5 different furniture retail websites, all of which will be selling the same products, but all priced differently and all of the sites will have different content etc on each one (4 of the 5 websites are on a multi store system with one back end on magento). The only thing that the 5 sites will have in common is the names of the products in the titles but all the content in the text and prices etc will all be different on each site, including articles and blogs… How will this sit with google in terms of rankings on each site? I know a lot of other companies that do this already and they all have good rankings on each site for their chosen keywords, the only difference between my scenario and theirs is 4 of my sites on the same back end which is mainly the ones i am concerned about… Any thoughts?
thanks anthony
-
Hard to say - but I see the following potential issues:
-
there's really not that much to say about a piece of furniture. It would be hard enough to craft one really good sales page for a walnut sleigh bed, let alone, original and interesting pages about that product 5 times. Eventually you're going to be creating thin content for the lower priority of those sites.
-
product names usually end up being used for the title tag and the H1 tag of an ecommerce product page. Given that you're products are being named the same across all 5 of the sites, and that they are all running in the same ecommerce software, that's going to leave a pretty clear footprint that the sites are all related.
-
IF you're successful in this, you're going to be competing against yourself in the SEO rankings. In that case, you'd probably want to consider about how the title tags and the page descriptions are going to look, stacked up against each other.
-
given that the sites are hosted on a 'multi-store' system, they'll probably be hosted on the same IP address, which is something that all search engines use as a clue to find relationships between different sites.
Hope that helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I use the images to improve my SEO?
Hi there, I am starting to work on my web and I have a question regarding the featured images of the articles. How can I work with them to improve the SEO of my posts? Thank you in advance! 🙂
Content Development | | lucywrites0 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
Free websites that are good for seo
I am looking to create some one phrase specific sites. Are there any free instant sites that are good for seo? I know WP but for speed wanted to go for an instant thing. http://wordpress.com/ ? or something else?
Content Development | | Agentmorris0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Second Blog on the Same Site? Best SEO Practice
I would like to start up another blog which has more of a "technical" topic coverage vs my regular blog, which appeals more to non-techie business folks. If the goal is to drive traffic ultimately to the main site, should I do this second blog on a different domain, a subdomain, or try to incorporate it as a separate-but-equal blog on the same domain as the currrent one? What would you do?
Content Development | | JMagary0 -
Building Content on E-Commerce Store
Hey guys, In 2011 it seems more and more important to build great content on your website to help SERP rankings. With an E-Commerce store what is the best way to add content? Would using the blog and adding related blog articles related to the product work and internally linking the anchor text to the specific product page? Obviously it would be more beneficial to rank the specific product page so wouldn't this method take away from those efforts? Or do we bank on being able to channel the visitor from the blog to the product page? Thanks Jason
Content Development | | mediapoint0 -
What plugins & tactics are you using for Wordpress meta SEO?
Currently I use All-In-One SEO and I quite like how simple it is to setup and it's stable. Is that still one of the best ones? What are you using these days? Is it worth stripping out the superfluous meta tags that Wordpress now puts in? Is there any value to adding meta descriptions to all my Tag pages and if so, is there a good plugin that will auto magically create unique descriptions for these pages? Same goes for my paginated archives. Thanks!
Content Development | | flowsimple0