Best way to remove worthless/thin content?
-
I have a Wordpress site with about 3,000 pages and 1,000 of those are no value/duplicate content and drive no traffic. They are blog posts each with a single image and permalinks like example.com/post1, example.com/post2 etc.
I've started by deleting pages and 301 redirecting to relevant pages that actually have content.
-
Is deleting and 301 redirecting the best route?
-
Is 1,000 to many 301 redirects?
-
Should I just delete the pages that aren't really relevant to anything else?
-
Anything else I should know about deleting all of these pages?
Any help would be great!
-
-
As Alan said, if the pages don't have any inbound links then you're not going to lose any link equity by removing them. If the pages in question are not getting direct traffic or search traffic and don't have any links then I'd just delete them.
Otherwise a 301 redirect to the most relevant content is the best way to go.
Do a check for any internal links to these pages too. Your own links should be easy to fix. Remove them or point them at the better relevant content.
It might also be worth reviewing your 404 page. This can often be forgotten, but it can do a lot of the hard work guiding visitors to the content they're looking for.
-
It depends how you do the 301 redirects.
I have 25,000 301s and they are not in .htaccess, otherwise it would be slow.
If nobody is linking to the ones you want to delete, and search engines send no traffic to them, just delete them and don't bother to redirect.
-
You may find that the yoast SEO plugin can help you. There are options to noindex tags pages and attachment pages, etc.
-
I know that the number of 301-redirects can sometimes raise concerns about site speed. However, 1,000 is really not that many. Large e-commerce sites can have 10,000 301s, or even more. Depending on how the 301 files is handled even this large number can be handled in ways that have very little impact on site speed or page load times.
I think the number in your vase is nothing to worry about.
I do think that deleting and 301 redirects is the best way to go for anything that's remotely relevant. For those that aren't, create a custom 404 page and let them 404. Eventually they will drop out of the index. If they don't, you could still file a remove URL request in Google Webmaster Tools.
Hope this helps and good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way To Estimate Size Of Customer Base?
Hi. Just wondering what you all thought would be the best way to estimate a customer base for a certain niche? I'd be willing to pay for this service, if there are companies who do this sort of thing. But I'm assuming I'll be able to do it for free... How much weight should I putting into facebook ad data? Any advice?
Search Behavior | | PedroAndJobu0 -
Strategy for 301s/404s
Hi all, We receive a feed containing new products every morning, some products are removed and this obviously ends up in Webmaster as a 404. Is it fine to leave this as a 404 or would 301'ing the link be a better option? If we leave as a 404 we end up with thousands after a couple of month which scares me and makes finding actual 404s more difficult. Essentially, if lots of pages are being removed everyday, what's the best way of tackling these? Thanks!
Search Behavior | | HB170 -
Macro Market / Trends Tools Analysis ?
Hello Mozzzzzzzzz fans ! One tiny, cute question. Has anyone ever faced the following situation: I'm working on trends projects but I'm struggling to access the information; Let say that we're trying to provide insight around the youth French people. What tool would you recommend to find the most accurate trends ? I've looked around: Google trends, Google Adwords Planning, Reddit, Quora .. Any other tools in mind maybe ?
Search Behavior | | JoomGeek0 -
Has anyone found a best practice for ranking a client who has one central office location, but a large, regional service area that they want to rank for?
All the most recent local search ranking is based upon physical addresses, but what happens when someone provides services and has staff 100 miles from that central office location, but no physical address to work with?
Search Behavior | | BehrDesign0 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Books about Content Marketing & Persona creation?
Hello SEOmoz, First question here on the forum, but a silent follower for years 🙂 I'm looking for a good book - you define what is "good" - about content marketing and or persona creation that you read and proved to be usable in real-life situations I've read "Accelerate" but found it too light-weight. Therefore your recommendations would come very in handy. Looking forward to your replies! Best regards, Nikolaas
Search Behavior | | TheReference1 -
Google showing malware attack, how to remove ?
Someone just reported that our website was showing malware attack page on their browsers. We checked and saw a bad php code on the above of our index.php file. We removed it and made it clean. Still all the visitors are getting malware attack page. How to fix this ? Site is already clean.
Search Behavior | | qubesys0