Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How serious is Google about internal linking report? Considers the links from sub-directories too?
Hi community members, It's been clearly said by Google to interlink the important pages across the website and they give top interlinked pages in "Links report". They do consider the links from the sub-directories like example.com/blog, etc. to sum up the internal linking . But we do employ multiple sub directories and link to various pages which may not be that important to rank, example "terms of use" page at footer section. So, obviously these non-important pages might be over linked as per the search console "internal links report". Will this make Google to consider the highest linked pages as most important and they try to give ranking importance to them? How about links from sub directories? Please clarify and share your opinions.
Algorithm Updates | | vtmoz0 -
A page will not be indexed if published without linking from anywhere?
Hi all, I have noticed one page from our competitors' website which has been hardly linked from one internal page. I just would like to know if the page not linked anywhere get indexed by Google or not? Will it be found by Google? What if a page not linked internally but go some backlinks from other websites? Thanks
Algorithm Updates | | vtmoz0 -
Would having links on wikipedia help search engine rankings?
I am wondering that having a listing on Wikipedia would help search engine rankings in general? I know all of the Wikipedia links are no-follow links but I think it'd still help to rank higher on search engines. What are your thoughts?
Algorithm Updates | | ahmetkul1 -
Best way of seeing how many links come from individual root domain domains.
Just wondering how best to see this - which tool to use. I'm dealing with a website with several thousand inbound links from around 100 root domains. Thanks in advance, Luke
Algorithm Updates | | McTaggart0 -
Do scraped or borrowed articles with my links still pass page rank?
I wrote some articles for Ezine Articles a few years back and i still see links in the ose to my site that are from these articles that were borrowed from the Ezine Articles bank. Do the links in these articles still count toward my site including link juice and anchor text or does google discount them as duplicate content? I was told that Google counts these links for about 3 weeks and then discounts them as duplicate content so it's like they don't exist. Any truth to this or should i make the articles on my site available for people to copy and paste into their blogs as long as they keep my links intact? Thanks, Ron
Algorithm Updates | | Ron100 -
Considering the Panda algorithm updates, would you recommend reducing high amounts of inbound links from a single website?
My website has a significant number of inbound links (1,000+) from a single website, due to a sponsorship level contribution. Both my website and the other are authorities in the industry and in search results (PR of 5). Since even ethical websites can suffer a penalty from each iteration of Panda, I'm considering significantly removing the number of links from this website. Do you think that measurable change would be seen favorably by Google or would the drop in links be detrimental?
Algorithm Updates | | steelintheair0 -
Lost 50% google traffic in one day - panic?
Hi girls + guys, a site of us were hit by a google update or a google penalty. We have lost 50% google traffic in one day (25th april, 2012). (Total visitors in average per day: 6k, yesterday: 3k) It's a german website, so I think google.de (germany) was updated. Our rankings in google.at (austria) are also affected, but it's not that bad as in google.de. We have not done any specific on page seo activities in the last two months. GWT doesn't have any message for us (no critical errors). After my first analyse I can say this: google has indexed 17k pages (thats fine) we are on 1st place with our domain name the last three days, the google traffic went up (+20%), but yesterday it was 50% below average (so -70%) last week we had a very good day, we had twice the traffic than normal, but this calmed down the following days we have lost number no. 1 places at two high traffic keywords. We had these no 1 rankings for years. We have been outranked by two of our competitors, but they have not done any onpage changes. We have lost a lot of positions at a lot of keywords. But there are also keywords which moved up. We have good content, useres are visiting 5 pages in average. No virus, no hacker (no hidden cloaking page) it's an old domain (2002) Lot of (good) inbound links Lot's of likes, g+. Good twitter activty. So, all in all I think it's more likely a ranking algo change than a penalty (a penalty for what reason?) My specific question(s): Is there any "check list" which could help me to find out the reason for this mess? What is the best strategy to regain the positions? New HTML code? New On page seo? (seomoz grades most of our important pages an A) Any idea would be appreciated! Best wishes,
Algorithm Updates | | GeorgFranz
Georg.1 -
Link Deletion - Reputation Management
Hi Team, For our client, Forum thread was created some where in Feb 2011 on a US based Forum site, but on to that forum; client has been abused through comments and now in 2012 same link is on top for some important keyword. So we approached to the forum owner to delete the thread or the comments but we got negative response from owner. So do we have anyway to remove that link completely from Google search result apart from creating new links and bringing them on top so that targeted link is moved to later pages. We need some solution/ trick through which we can completely remove the thread link. Awaiting your reply.
Algorithm Updates | | NevilRohinton340