Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
-
Hello,
As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links.
Few Question
**1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. **
** 2) Webmaster Has To Perform Reciprocal Links Or Not.**
3) Can Reciprocal Links Boost Search Engine Ranking.
4) Does Reciprocal Links Has Negative Impact On Search Engine.
Regards,
Sumit -
The best way to build links is to get your feet wet.
Your company can do real things that are newsworthy for PRs, like charities or any other events this can help you earn some quality links to your site. Another idea is to find niche related blogs and ask the editor if you can guest blog n their site.
The best way to build links or more importantly create authority is by adding a blog to your site and creating content that users in your niche or who enter your site are most likely looking for. Also get other niche related authoritative people (An author of a book or a master of this trade) to get involved with you site and help you share it.
-
I agree
-
IMO, I believe he is referring to I link you on this page, and you link me on this page. Possibly home page will most likely be viewed as reciprocal to Google.
SEOmoz and Distilled are already very authoritative sites and are partners. Google understands partnerships and all general aspects of partnerships.
You are right though, Google will vastly judge it by the balance of reciprocal and organic links. The OP seems to be referring to reciprocal links as a method of link building. Reciprocal links should not be considered link building but considered as content to benefit the user.
If I go to each of your home pages and can easily detect reciprocal links on both ends, that would just be too obvious.
-
Thanks bryan, what would be other best resources for link building.
-
Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.
IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.
-
What about link exchange pages, if both the sites are relevant to each other and links from link exchange page.
-
Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.
-
Hello Bryan,
what do u mean by multiple places, I thought to create link exchange page in site. Which links with the niche website, with the link exchange page - not like linking with content. what do u say about these
Regards,
Sumit -
Hello William,
So we should not perform Reciprocal Links, Even if we get links from niche website.
Regards,
Sumit -
Hi william I wouldn't go that far, reciprocal or not. If the user is benefiting and both sites are high quality they help each other. seomoz links to distilled and distilled links to seomoz. They do this in multiple places, but always where it can help the user.
-
Hello Bryan,
As u said "A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?" So if we get link from niche related sites, has more values - so Reciprocal Links or still not dead, what about search ranking does it boost our keywords to rank well, if we link with niche related sites.
Regards,
Sumit -
Reciprocal Links = Not good.
Only time even if good = if it helps users.
-
It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.
The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.
If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.
Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How serious is Google about internal linking report? Considers the links from sub-directories too?
Hi community members, It's been clearly said by Google to interlink the important pages across the website and they give top interlinked pages in "Links report". They do consider the links from the sub-directories like example.com/blog, etc. to sum up the internal linking . But we do employ multiple sub directories and link to various pages which may not be that important to rank, example "terms of use" page at footer section. So, obviously these non-important pages might be over linked as per the search console "internal links report". Will this make Google to consider the highest linked pages as most important and they try to give ranking importance to them? How about links from sub directories? Please clarify and share your opinions.
Algorithm Updates | | vtmoz0 -
Do the referring domains matter a lot in back-links? Google's stand?
Hi, It's a known fact about quality of back-links than quantity. Still domains are heavily different from links. Multiple domains are huge comparing to multiple links. Taking an average, how much does 'number of referring domains" boost website authority? I am not speaking about low quality domains, just number of domains including which are irrelevant to the topic or industry. Thanks
Algorithm Updates | | vtmoz0 -
Footer menu links: Header tags or list items?
Hi, I would like to know header tags (h5 or h6) or list items ( ) works better for footer menu links for the best linking structure. Thanks
Algorithm Updates | | vtmoz1 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
I thought META KEYWORDS tag was dead?
http://www.wpkube.com/wordpress-seo-plugin/ this article just came out as a one of the many guides to Yoast's Wordpress SEO. I am surprised it mentioned: Use meta keywords tag: Google reportedly doesn’t use the keywords that your enter for your posts but as Google isn’t the only show in town, you might want to check this box.Recommendation: check I stopped using meta keywords tag because Google doesn't use it any more, plus if you are in a competitive field by using keywords you are giving free keyword research to your competitors? Does any one still use meta keywords here? If so why? Google doesn't use keyword tags, has anyone experienced a dis-benefit to meta-keywords tag from Google ie. dropped rankings etc.?
Algorithm Updates | | vmialik2 -
Authorship Photo Not showing in for last 6 months now
Hi - Early last year we activated Authorship Photo which remained in SERP till Nov'12... However, post that the Authorship Photo is not showing, neither the schema rating tags are showing in Search engines We tried a lot by changing lot of hits and tries, still to no avail.. We have written to google twice for it (they had a link for which author whose photo now showing after everything is right can send site links )- but to no avail.... The Rich snippet shows Authorship Photo, Schema rating. Even, Google custom search on our own site own page showing it... However, this does not translated into any of these shown in actual Google Search Engines. Our Site is :- http://www.mycarhelpline.com/ Sample Links of rich snippet http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.mycarhelpline.com%2Findex.php%3Foption%3Dcom_easyblog%26view%3Dentry%26id%3D94%26Itemid%3D91&html= http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.mycarhelpline.com%2Findex.php%3Foption%3Dcom_latestnews%26view%3Ddetail%26n_id%3D467%26Itemid%3D10&html= Even google custom search showing schema rating tags for searched keywords like :- Ford Ecosport, Tata Nano Diesel .... However, on actual search the schema tags are now shown Can anyone suggest - what am i missing, actually lost on this...... Worse - our SERP are somehow also slowly coming down for some of the main keywords too
Algorithm Updates | | Modi0 -
How much posting product links to Social Media affect your ranking? Any use ?
Google has Google Plus. Facebook has partnership with Bing. How much social media affect your ranking ?
Algorithm Updates | | rahijain0 -
Are you guys finding more No Follows being counted as links?
Wonding if anyone is finding more and more no follows actually being counted as links.
Algorithm Updates | | barrystix30