Getting ranked on google
-
I help run a small real estate site in ireland www.aplacetorent.ie and Im in charge of seo. I have read lots of books over the last year or so and while they offer lots of advice some of them dont actually show you what to do. I have joined distilled and I think its the best thing i have done in the last few weeks and am learning a lot but if anyone has any advice i would be very grateful. Thank you
-
When you have competitiors that are a more well known and have a bigger budget than you..... you just need to come up with alternative keywords that are less competitive.
Think synonyms. By targeting a small niche you will get a better result than trying to compete for more competitive terms that your competitors already dominate.
Would also suggest releasing some positive PR. A newsworthy press release, eg. about a specific area/suburb that you have listings in will get you a good ranking in Google and link people back to your site.
There are a lot of newswires out there but I find Ireland to be a tough market in general so rather than starting with the 'big/expensive' newswires I would test how much coverage you get with these....
Free Distribution http://www.irishpressreleases.ie
Paid Distribution http://www.24-7pressrelease.com
-
i must say sorry if my comment hurts you anyway . you are doing great .. just follow the tips and you will be Okay
-
Will try the keywords and sitemap thank you but Idont think I have much of a chance with those other companies as they are owned by the bigest real estate site in ireland. Thank again
-
I have no experience in seo so its hit and miss sorry but i value your comments and am going to carry them out. I have to do everything as there is nobody else to do it at the moment as the site does not make any money.
-
-
Be sure your Meta titles and descriptions are unique, add value to the user and the grammar & spelling are correct.
-
Be sure your content flows and the keyword density is under 3% as a guideline. Use synonyms.
-
Remove keyword Meta tags. The only thing it is good for is letting your competitors know what keywords you are targeting.
-
Set up Google Analytics / Web tools.
-
Use Inner linking throughout your pages.
-
Set-up Sitemap & Robots.txt
-
Videos and Alt tags for images.
Follow these steps and you will climb the ranking in no time.
-
-
1. Redirect all non www version of the web page to with www versions
http://aplacetorent.ie/ should be redirected to http://www.aplacetorent.ie/
2. Set up canonical
http://www.aplacetorent.ie/index.asp
http://www.aplacetorent.ie/Both pages bear the same content. Set this URL as canonical - http://www.aplacetorent.ie/ to fix internal duplicate.
3. Remove meta keywords
This tag does not make any sense. Remove them from the website.
4. Writer proper meta description
This is what the home page of the website has got. Make it description. This is what Google shows in the SERP.
5. Logo and website URLs are different
6. Robots.txt file is missing
7. Custom 404 Error page is missing
8. Duplicate content in property listing pages
9. Most pages do not have any title
Last thing – are you serious that you are optimizing this website?
-
SEO 101
The first thing to do once you have built the website is submit a sitemap to Google.
If you are using Wordpress or similar there are a lot of free plugin's you could use to do this automatically for you. It important to have a sitemap so that search engines can navigate your website effectively and index each page.
Or the old fashioned way is to google 'submitting URL to google' and copy and pasting each URL. (not the best way but still can work).
To check which pages are indexed try site:http://www.aplacetorent.ie
Once google knows you exist you need to ensure you are targeting the right keywords for your market.
You can use http://www.xml-sitemaps.com/keyword-density-tool.html to check the keyword density for your on-page SEO. And then ensure your are using the same or similar keywords as the anchor text for inbound links to the site.
Next, ensure all of your social media sites are integrated into the website. Search engines are placing more and more importance on social presence so definitely get on top of that.
I work with a few clients in Ireland and find Google loves adverts.ie and boards.ie so see if you can use their services in anyway to assist with your link building efforts.
Hope this gives you something to start with
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the size of website a ranking factor?
I've heard it said that by increasing the number of pages on a website (by adding new content) that this in iself can boost a site's ranking. Is this an old wives tale or is there a grain of truth here? My website - www.skydas.lv metāla durvis Metāla durvju montāža - http://sosdienests.lv
Web Design | | Felter0 -
Heavy rank drop post migration
Our website has been migrated from Joomla to Wordpress at the end of 2015 and we have tasted the loss of 20% of the traffic. After an year at the end of 2016, we have relaunched the website in same word press with new theme. Again we lost n rankings and traffic. I would say ranking. Because mostly people land on our website by searching for our brand. Now we almost went invisible for "keywords" we been targeting. We have checked all the possibilities like duplicate content, redirection, alt tags, speed, canonicals, backlinks, etc..and couldn't find what is hitting us. What could be such strong factor hitting us ?
Web Design | | vtmoz0 -
Drop in rankings after AMP implementation because of lack of facebook comments
Hi, we are amplifying our site, but one of the things we can´t include on our AMP version is the Facebook comment box. Some of our articles have hundreds of comments on them and we noticed that Google was crawling those comments and using them as a ranking signal (the more comments the better we discovered). Now we are wondering if these articles would drop if we launch the AMP version without the comment box. As this would reduce the written content on those pages a lot. Anybody tested this before or has an idea on that would work out? Thanks for your help!
Web Design | | guidetoiceland1 -
Responsive Site has "Not Found" Errors for mobile/ and m/ in Google Search Console
We have recently launched a new responsive website for a client and have noticed 2 "Not Found" errors within Google Search Console for /mobile and /m Both these URLs are not linked from anywhere within the site. However Google is reporting them as being linked from the homepage. This is not the first site we have seen in which Google has reported this error, however the other site was not a mobile friendly site. My thoughts are to 301 them back to the Homepage. Anybody else have any thoughts on this? or have recently received the same errors?
Web Design | | JustinTaylor881 -
Google pagespeed / lazy image load
Hi, we are using the apache module of google pagespeed. It works really great, helps a lot. But today I've asked me one question: Does the "lazy load" feature for images harm the ranking? The module reworks the page to load the images only if the are visible at the screen. Is this behavior also triggered by the google bot? Or are the images invisible for google? Any expirience about that? Best wishes, Georg.
Web Design | | GeorgFranz0 -
What causes rankings to drop while moving a site.
Hi, we recently moved a PHP based site from one web developer to another (switched hosting providers as well). Amidst the move our rankings drastically dropped and our citation and trust flow were literally cut in half as per Majestic SEO. What could have caused this sudden drop?
Web Design | | Syed_Raza0 -
Parameters - Google Web Master Tools
In Google Web Mastertools you can stipulate which paramters you want the Googlebots to ignore when crawling your site. This is common place on pages that add some form of parameterisaton to the end of the link when a web user filters the information on a page (eg. on a clothes website someone may filter the products so they only see 'blue' jumpers, rather than 'all') This is meant to be beneficial as it means Google trawls through less duplicate content. Having now set this up, what impact will this have on my search results, if any? Don't get me wrong, I'm not expecting to shoot up to no.1, but will it benefit me in any way?
Web Design | | DHS_SH0 -
Should I use the google mod_pagespeed in my apache server?
Anyone already use it? There is some speed benefit? http://code.google.com/speed/page-speed/docs/module.html
Web Design | | Naghirniac0