Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What does google think about legit link exchanges where one is follow and one is no follow?
Hi Experts! Here is my Question for you. I am doing a link exchange in a legit way to increase sales for my site and my associate's site. My associate just wants a sales increase and no link juice. He has a very low DA so I want to give him a no follow link. Is it suspicious of fishy that I give a no follow link and receive a followed link in return? Please let me know how to proceed, I don't want to take any changes. Can you tell me the best way to proceed with this link exchange? Thanks
Link Building | | Ruchy0 -
Migrating blog posts to new site
I'm in the process of setting up a new site for a client, moving them over to WordPress from Joomla. They've got 50ish blog posts on their old site, but none of them have accumulated any external links. Is it worth it to copy them over to the new site for the sake of retaining all that content, or better just to start from scratch?
Link Building | | mtwelves0 -
Guest Posting
Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts. Are guest posting services a good idea and if so can anyone recommend one? Thanks
Link Building | | Studio330 -
How do you compose and write a great guest post?
After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?
Link Building | | VentaMarketing0 -
JoeAnt, HotVsNot - Post Penguin?
Just curious as to the Mozzers views on directories such as HotVsNot, JoeAnt post Googles Penguin update. It seems to me that these kind of directories are exactly the kind of sites that Penguin is targeting? Yet, i can't find any evidence that links from these sites have been negatively effected. Would appreciate your views on whether these are "safe" directories, just a matter of time before Google hits them, or that Google has already hit them Justin
Link Building | | JustinTaylor880 -
Is guest posting still a good idea?
Lately the changes in Google all revolve around reducing the power of "self made links". We've seen blog networks devalued and low quality directories devalued. We've also seen people penalized for unnatural patterns of anchor text. With all of this in mind, I'm wondering how much time I should be putting in to guest posting. It seems to me like the safest focus should be on creating great content and then promoting that content. But it's so much easier to spend a few minutes writing an article for someone else and getting an anchor texted link back to mine. To most, guest posting is still considered white hat. But really, when you look at it, you are providing a webmaster content in return for a link back to your site. But it is definitely not a natural vote for your website. It is really just a self made link. If I were Google, I think it would be quite easy to find ways to determine what is a guest post that was created simply to get a link back to a site. And then I would devalue the links from those posts. What do you think? Do you still do much guest posting?
Link Building | | MarieHaynes1 -
Link Exchange - Would this work?
Hi - So I recently thought of linkbuilding and the right way to do it. After trying a couple of methods I realized that good and trustworthy websites are hard to find, and even those ask you for some kind of payment. So my option would be to contact foreign SEO agency - that would logically have a big portfolio of websites from a lot of different domains and establish partnerships - find solutions. Giving that we are in different countries and we operate different websites we could really make a great job without paying attention to competition on the same nieche. This idea came to me a couple of minutes ago, and I though it would be great to ask your opinion, and who knows - maybe we can even have a partnership - especially since I believe SEOmozzers are the best 😄 What do you think?
Link Building | | A.Popoviciu0 -
Is posting our original articles on competitor websites with a linkback beneficial?
We are receiving requests to repost our articles in full on competitor websites. Our competitors have expressed they are fine with linking back to our homepage, and the original source page. Would this benefit us, or do more harm than good?
Link Building | | uderic0